The Product Coalition

FEBRUARY 25, 2024

Key Feature Additions and Design Changes: Riding the Wave of Digital Disruption As the internet became increasingly pervasive, Netflix recognized the potential of streaming technology to revolutionize how people consume content. At that time, Netflix’s subscription plans cost $16.99

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not! On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? What architecture patterns and technologies may be used? The world doesn’t stand still: Markets and technologies change, competitors improve their products, and new market entrants may appear.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself. Ask yourself: “What are the intangible outcomes we’ll strive for, by implementing this strategy?” Looking for a bit more guidance?

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. This trend shows no signs of slowing down. So how do you stand out?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Haines-Group

SEPTEMBER 19, 2023

Here the acronym stands for: M essaging, V alue-proposition, and P ositioning Think of it as the “Marketing MVP” These “MVP” elements are foundational to strategy and absolutely critical to the product’s ultimate commercial success. Defining “MVP” Start with Positioning. What features let the product deliver on that positioning?

User Testing 78

User Testing Product Research Differentiation Construction 78

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers.

Product Research 85

Product Research User Testing Research Software Feedback Software 85

Userpilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. How can we differentiate our product from existing solutions?

ChatGPT 90

ChatGPT Data Visualization Onboarding KPIs Research Software 90

Roman Pichler

JANUARY 8, 2019

A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the product is still needed—be it to generate revenue, support other revenue-generating products, or automate business processes and increase productivity. Incrementally Replace the Product.

Product Research 216

Product Research Customer Experience User Testing Analytic Tools 216

Valerian Tech

MAY 30, 2023

In this blog post, we will explore the significant role of data analytics in driving e-commerce business growth and discuss effective strategies for leveraging this invaluable resource. Competing and Differentiating in the Market In a crowded e-commerce market, standing out from competitors is crucial.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. 1 – Positioning is the difference between ‘So?’ Positioning changed the ‘So?’

Positioning 56

Positioning Books User Testing Weak Development Team 56

Product Innovation Educators

MARCH 21, 2022

He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings. We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Determine how to position your products to differentiate from competitors.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Userpilot

JANUARY 15, 2024

Creating a positive fintech customer experience for every lead who walks through the door of financial institutions is easier said than done. TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions.

Analytic Tools 78

Analytic Tools Feedback Software Reporting Tools Data Visualization 78

PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? If so, you may be the ideal candidate for a career in business operations and strategy, or BizOps for short. A role in BizOps gives candidates a uniquely influential position at a company.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Strategy 52

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Signup to be a Mentor Today! View the live stream….

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Intercom, Inc.

JULY 28, 2022

Growth is arguably the most defining and sought-after trait of technology companies. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn. However, growth is seldom linear, as is all too clear in the current economic climate.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

People-First Product Leadership

MAY 6, 2024

I bring this up given a reference Brene Brown and Amy Webb made to Harvard leadership and innovation expert, Linda Hill — the “biggest challenge to digital transformation is not technology, it's people.” Are there knowledge gaps in growth strategies or objectives? Acknowledge you are not alone.

Customer Experience 59

Customer Experience Feedback Software Technical Review Customer Feedback 59

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

UX Studio

OCTOBER 11, 2022

more if they receive a positive customer experience (CX)? What Does a Good Digital Customer Experience Strategy Look Like? People fall in love with the experience , not the technology behind it. Increased positive reviews, and recommendations. Promote positive interactions by making technology feel more human.

Customer Experience 83

Customer Experience User Testing Analytic Tools Customer Feedback 83

Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . My interpretation of his position is that business strategy is not something you can execute based upon some predictable analytical formula. That position, however, is much different than embracing the thought process that planning more than 6 months out is a wasted exercise.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

The Secret PM Handbook

AUGUST 22, 2016

Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. But tools that help me with all those other things?

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Product Innovation Educators

JULY 19, 2021

The study researches the factors that differentiate successful product teams from the rest of the pack. For this study: 49% of survey respondents work in the technology industry. 10:03] Importance of strategy. Organizations with a clear view of their strategy found it easier to successfully pivot during the pandemic.

Product Research 105

Product Research Research Software Product Management Product Manager 105

Intercom, Inc.

FEBRUARY 9, 2021

With customer experience rapidly becoming a key differentiator , resulting in increased consumer loyalty, more revenue, and greater cost savings, it’s more important than ever to stand out or lose out. And if their support expectations aren’t met? So how do you begin to close that gap and deliver world-class customer support at scale?

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

The Product Cafe

MARCH 24, 2024

If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Ignoring the Competition ⛔ Failing to acknowledge and differentiate from competitors can make your messaging feel stale and undifferentiated. Product messaging can be tricky to get right.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. This could be: Price.

User Testing 94

User Testing Feedback Software Research Software Product Marketing 94

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Web development strategies for successful redesigns. It’s especially true if you built your website with an older web development technology that may not scale well as your business grows.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

People-First Product Leadership

MARCH 10, 2024

For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. The product strategy and product roadmap will be shared with you, but you will not define them. Right from the start, you get whiffs of product sense. .

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Business of Software Conference

MAY 15, 2019

Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. Tom Adeyoola (Founder, Metail) – Why Your ‘Brilliant’ Technology Fails To Have Impact from Business of Software Conference. Tom Adeyoola, Founder/CEO, Metail. BoS USA 2019.

Research Software 55

Research Software Technology User Testing Fractional CTO 55

Userpilot

SEPTEMBER 18, 2023

TL;DR Product Marketing focuses on establishing the positioning and fit of a product in the market by understanding the target audience through extensive customer research. Leveraging data to optimize marketing strategies, target the right audience, and retain customers in order to bring more business growth.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. Some of their clients include KFC, American Express, Adobe, and Patagonia.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Usersnap

JULY 26, 2023

In this article, we delve into the world of customer-focused companies, with the five customer-centricity examples—and we explore strategies that have won them consumer praise and undying loyalty. Key strategies and learnings from the top companies 5 best customer-centricity examples 1. What you can expect ?⤵️

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52