Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 97

Research Software Analytic Tools Feedback Software User Testing 97

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

Gainsight

MAY 31, 2023

Earning a Top Rated Award means you’ve provided excellent customer satisfaction, proving your credibility and helping buyers make confident technology decisions. Here’s what customers had to say about Gainsight Digital Hub: “inSided has undoubtedly changed our community strategy for the better. Partner Success Manager.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Product Management University

FEBRUARY 21, 2024

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

Demo 130

Demo Weak Development Team Customer Experience Product Research 130

Product Management University

OCTOBER 28, 2019

And that market knowledge is the key to leading from a position of strength. Customer industry dynamics and how they shape the strategies and priorities of your target customers from the top down. Market dynamics, best practices and emerging technologies in your own product category, e.g. SaaS moving to the cloud, freemiums, etc.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

The Product Coalition

FEBRUARY 25, 2024

Key Feature Additions and Design Changes: Riding the Wave of Digital Disruption As the internet became increasingly pervasive, Netflix recognized the potential of streaming technology to revolutionize how people consume content. At that time, Netflix’s subscription plans cost $16.99

Analytic Tools 109

Analytic Tools Entertainment Customer Experience Data Visualization 109

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

Strategy 119

Strategy Reporting Tools Technical Review Marketing 119

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Technographic segmentation Technographic segmentation lets you target groups based on their usage of technology.

Customer Experience 101

Customer Experience Analytic Tools User Testing Feedback Software 101

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not! On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Coalition

APRIL 7, 2021

How to Support Women in Technology?—?And especially in technology?—?is As a woman in the technology industry for 15+ years who has been through this twice, I know how it feels not to have support from your company. Women in technology do not feel consistently supported in ways that will help retain them and grow their careers.

Reporting Tools 78

Reporting Tools Technology Embedded Analytics Leadership 78

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. How to use technology to create something. Use it to make better product decisions. That was the business part.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

AUGUST 4, 2020

Business Before Technology?—?What You should write a business plan, think over all the functionality you want the app to perform, take into account some marketing strategies, analyze your competitors and a target audience, and then turn to the developers. The article is called “Business before technology”. What Does It Mean?

Technology 81

Technology Weak Development Team Customer Experience Software Developers 81

UX Studio

AUGUST 13, 2023

Voice technology is everywhere these days. The rise of AI voice technology has undeniably changed how we interact with digital products. Voice service technology is revolutionizing the way we interact with our devices. Three years have passed since then, and voice technology evolved a lot.

Feedback Software 50

Feedback Software Research Software Technology Data Visualization 50

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Product Bookshelf

NOVEMBER 22, 2020

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. Bad strategy isn’t the absence of strategy; it’s typically the result of refusing to identify the core problem.

Strategy 62

Strategy Research Software Vision Government 62

Userpilot

AUGUST 23, 2023

Goal-setting frameworks : Goal-driven customer interactions are essential in a CX strategy, linking experiences directly to desired outcomes. Humans provide genuine emotion and empathy, offering heartfelt personalization and understanding customer desires in ways technology cannot replicate. Segment your product’s user with Userpilot.

Customer Experience 88

Customer Experience User Testing Customer Feedback Feedback Software 88

Roman Pichler

DECEMBER 7, 2021

Feasibility implies that it is possible to design and build the product: the technologies required exist or can be developed. You should therefore select a vision that describes a positive change, a change that does negatively impact people and planet. Additionally, enough people with the right skills are available or can be recruited.

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

Intercom, Inc.

MAY 13, 2021

We recently sat down with Linda to chat about how customer success matures as you move upmarket and which strategies can help you to better serve your customers going forward. You’re a big part of their tech stack, you’re a big part of their investment strategy, you’re a big part of their spend. What do I love?'”

User Testing 177

User Testing Customer Feedback Customer Experience Strategy 177

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). What is your strategy for the next 10 years?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

TechEmpower - Product Management

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Johanna Rothman

APRIL 4, 2022

Technology gets old. Here's a story about how technology changes one day at a time and everything is okay—until it's not. ” I had to hire someone to move my Blogger blog and HTML site from old technology to new technology. I wait to make sure the new technology works and I think it will stick around.

Feedback Software 59

Feedback Software Technical Review Blog Technology 59

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum.

Product Strategy 137

Product Strategy Strategy Product Research User Testing 137

Userpilot

JULY 4, 2023

Read on to discover how to cross the chasm and scale your technology company. There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? What architecture patterns and technologies may be used? The world doesn’t stand still: Markets and technologies change, competitors improve their products, and new market entrants may appear.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Gainsight

JANUARY 20, 2023

Building upon that strong foundation, you can also add digital-led strategies to critical moments such as revenue expansion opportunities and contract renewal. Let’s look at the moments of truth, and corresponding digital strategies, for both expansion and renewal.

Customer Experience 52

Customer Experience Strategy Customer Feedback Data Visualization 52

Gainsight

AUGUST 31, 2020

The impact of COVID-19 on the EdTech space surfaced three recurring themes that companies should consider when planning their business strategy for next year: . A focus on seamless handoffs and a smooth onboarding helps ensure a positive customer experience and results in a healthy and happy new customer.

Strategy 98

Strategy Customer Experience Education Technology 98

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself. Ask yourself: “What are the intangible outcomes we’ll strive for, by implementing this strategy?” Looking for a bit more guidance?

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

ProductPlan

FEBRUARY 9, 2024

Sticking to inflexible annual planning cycles can introduce significant challenges in the era of rapid technological advancements. The static nature of traditional product planning cycles fails to consider quickly-improving technologies and unforeseen changes in the market. Firstly, you want to review your product vision.

Data Visualization 104

Data Visualization Customer Feedback Feedback Software Analytic Tools 104