DevelopmentCorporate

JUNE 2, 2025

Younger or smaller companies particularly those without formal research teams often fall in the lowest budget category, investing only enough to conduct limited testing or outsource one-off studies. As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy 120

Strategy Technical Review Product Strategy Product Research 120

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Product Innovation Educators

MARCH 21, 2022

He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings. He studied computer science at Carnegie Mellon and business at the London Business School. We worked with teams across Facebook to launch the product.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

The Product Guy

JANUARY 5, 2017

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. Dominic Gadoury Director Product Management, ADP.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

ProductPlan

SEPTEMBER 13, 2022

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Even though these product changes may only appeal to a small subset of the overall market, they can make your product the standout rockstar for those customers with a unique selling proposition.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Userpilot

AUGUST 12, 2024

In this article, we’ll cover the basics of product positioning and messaging and a brief overview of improving your homepage. TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. – Differentiate your product from the competition.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

AUGUST 8, 2024

A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Coalition

SEPTEMBER 4, 2023

Product data also does not show what people do outside of your product or what other solutions they need besides yours to get their problem properly solved. Proactively reaching out and talking with customers is unavoidable, particularly if the goal is to improve product-market fit or profitability. Is it profitability?

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

The Product Guy

FEBRUARY 18, 2017

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. Dominic Gadoury Director Product Management, ADP.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

AUGUST 30, 2024

TL;DR A competitive analysis is a strategic approach to examining the market environment and uncovering potential areas for expansion. Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. What is competitive analysis?

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

ProductPlan

SEPTEMBER 27, 2020

In his 2015 LinkedIn article , Geoffrey Moore introduced three categories for innovation efforts: To differentiate, neutralize, or optimize. Delight to Differentiate. First, to differentiate a product (or feature or service) means that customers get more value from it, then they could go anywhere else in the market.

Customer Experience 108

Customer Experience User Testing Customer Feedback Strategy 108

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How to prepare for a user interview, all the way to sharing the results with your team.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. Teams that benefit: Sales, marketing, customer success. Increased business efficiency (58%). Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

SEPTEMBER 30, 2024

Before we get into the nitty-gritty, here’s why you need a messaging strategy in the first place: Clarity and consistency : A well-defined messaging plan ensures that product communication is clear and coherent across channels, so your audience understands (and trusts) your brand story and values.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

AUGUST 14, 2024

Userpilot Product Drive 2024. Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. Userpilot Product Drive 2024 talk categories. Why does it matter?

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Userpilot

NOVEMBER 23, 2023

This is the main question that Malte Sholtz , the CPO and CEO at Airfocus, explored in his talk at this year’s Product Drive Summit hosted by Userpilot. Malte Scholz: Impacts of AI on Product Management. TL;DR According to a study by Airfocus, 92% of product managers believe AI will have a huge impact on their work in the future.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Mind the Product

APRIL 12, 2017

Also, identify a friendly client willing to test/try this with their environment or setting as an early adopter and one that will be open to sharing their story of success in a public case study or press release. Senior Product Marketing Manager. Andre Piazza. Connect on LinkedIn | @apiazza. Connect on LinkedIn | @delizalde.

Reporting Tools 163

Reporting Tools Feedback Software User Testing Customer Experience 163

Userpilot

JUNE 20, 2023

Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process. It helps you gather valuable insights about the market, customer interests, industry trends, competitors, and the financial viability of the product.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born. How to Create a Blue Ocean Strategy?

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

JULY 9, 2024

The 4 P’s of customer experience are engaged and empowered people (your teams), efficient processes , customizable and user-friendly products , and places (websites, web, and mobile apps) that collectively contribute to exceptional service delivery. Analyze in-app behavior with product analytics platforms to identify patterns.

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

The Product Coalition

SEPTEMBER 9, 2022

Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. That second train of thought is where you will differentiate your product and create a sticky effect.

Feedback Software 147

Feedback Software Analytic Tools User Testing Data Visualization 147

Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Looking into tools for product marketing managers?

Product Marketing 40

Product Marketing Data Visualization Research Software Feedback Software 40