The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

OCTOBER 16, 2022

But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. A minimum viable product is a lightweight version of a product consisting of the bare minimum to push value into production and into the hands of a subset of users ( early adopters ).

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. For example, age or product usage patterns. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. As companies scale, they often cannot satisfy customer needs equally well.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Product Management University

OCTOBER 16, 2023

Even more strategic when customers use both, right? Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? Let’s give it the acid test. This is what differentiates you more than anything. Remember, products are the proof points in a strong value story.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. What is product service management?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Improve customer service to boost overall product value.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JULY 24, 2023

A typical launch plan includes everything from the ideation phase to the conceptualization and testing of your ideas. An effective product launch checklist includes the following: Define your target audience and build out your user personas. Craft your product positioning statement. Launch your product.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is strategic product management?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

OCTOBER 31, 2022

Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. Why are user personas important?

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? What is product monetization? What product pricing questions to ask customers?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JANUARY 29, 2023

TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate.

User Testing 98

User Testing Product Research Framework Feedback Software 98

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Book the demo!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Problem You're Solving.

User Testing 118

User Testing Document Product Marketing Marketing 118

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. What is CAC payback?

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Product Management University

JANUARY 3, 2023

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Research Your Target Customer. Know Your Product Well Enough to Improvise.

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Demo B2B User Friction Customer Experience 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. What is product analytics?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. What is product messaging in SaaS?

Research Software 52

Research Software Feedback Software Messaging User Friction 52

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. The Economics of a product is relative in that sense.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. Their super powers include truly understanding a target user segment, including their pain points, their proclivities, and what appeals to them.

User Testing 164

User Testing Customer Experience Analytic Tools Product Research 164

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Amplitude

FEBRUARY 1, 2021

A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans and org readiness. Approach your product launch with this mentality and you can both measure and maximize its impact effectively.

Product launches 111

Product launches Strategy User Testing Product Research 111

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Antwak Blog

JANUARY 29, 2021

Be a Psychologist – Embark upon a journey to empathize and understand consumer needs and challenges . Be a Consumer Behaviour expert – Leave no stone unturned to mine latent consumer insights. Be a Marketeer – Use frameworks to gauge the perfect product-market fit. Critical thinking.

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User Testing User Friction Product Management Product Manager 52