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How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. When companies call me to deliver strategy workshops, it’s usually because they feel that their teams are not being “strategic” enough. First, a product strategy is NOT a product roadmap.

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3 Product Marketing Myths to Dispel

Product Management University

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Here’s the funny part. Here’s the thing. Myth 3: Product Marketing Doesn’t Play a Part in Strategy.

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A Product Manager’s Guide to Roadmapping as an Essentialist

ProductPlan

I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic. This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ?

Roadmap 116
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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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10 Product Strategy Mistakes to Avoid

Roman Pichler

It’s therefore a mistake to treat the product strategy in isolation and not connect it to other plans, especially the product roadmap and product backlog. To avoid this issue, adopt a holistic approach and systematically link your strategy, roadmap, and backlog. Competition: Is your product still sufficiently differentiated ?

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Tips for Effective Product Strategy Reviews

Roman Pichler

Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy. Having a dedicated facilitator allows you to fully contribute to the workshop. Are there new market entrants?