This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Discovering unmet customer needs, painpoints, and desires—AKA opportunities. The opportunities represent customer value.
Left unaddressed, customer communication painpoints can cause dissatisfaction and eventual churn. We cover: Types of customerpainpoints. How to identify customerpainpoints. Six common customerpainpoints. Better customer support. Increased retention.
Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.
Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one painpoint.
One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.
A compelling product vision is a guiding light, providing direction and purpose to the development process. The Importance of a Strong Product Vision A compelling product vision is a guiding star that aligns everyone involved in the product development process.
Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!
TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or pooruser experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Let’s get into it!
Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.
How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.
The customerdevelopment and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.
Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. Get your free Userpilot demo today! Why should you conduct a competitor analysis?
Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch. Is it a differentiator for us or something innovative in the market?
How should product managers handle customer requests to improve customer satisfaction and drive value for users and the business? Customer requests are queries about your product. Some of them are solved quickly by customer support while others involve the development of new functionality. Book the demo !
It’s driven by tools like ChatGPT and Gemini, and nothing has captured attention quite so effectively since social media hit the scene promising free technology to get closer to their customers. It works at scale across numerous internal and external sources of customer feedback to provide powerful CX insights.
But are you solving for actual customer problems? The danger, however, lies in mistaking new functionality for actually adding meaningful value to the customer experience. Where are product teams getting their feature ideas? These all point to internal deficiencies in planning rather than problematic execution.
It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Extract feature development insights. Encourage users to share feedback. The insights from feature analysis help you: Identify feature opportunities. Ready to begin?
TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. It helps you meet user needs, enhance user experience , improve product value, and gain a competitive advantage. Why do you need feature ideation in your product development process?
With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Playfulness pays off. Fergal: Cool.
In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!
This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit. it’s a hypothesis.
Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. This enables you to tailor your marketing messaging and create targeted campaigns to address specific customer problems instead of churning out something generic.
As a sales manager, the most impactful thing you can do is coach your team. To do this effectively, it’s important to remember that every customer interaction matters when closing a deal. At Intercom, we’ve developed the GEMS framework to help everyone on our teams achieve best-in-class written communication.
Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.
How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. What is a UX strategy?
‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product management team. John Cutler first used the term to describe such companies because their software development processes resemble factory assembly lines. What is a feature factory?
TL;DR Product evaluation surveys are customer research tools used to assess how users feel about your product experience at different stages of the customer journey. They help the product manager track changes in user sentiment, help them gather feedback , and understand customer needs. Let’s get right to it.
How do you cut through the noise and ensure potential customers notice your product? When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. Promote new features with in-app ads to upsell users. Send targeted marketing emails based on user behavior in-app.
TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors.
TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. create content, and more.
How should product managers develop effective product vision statements? Product vision is the long-term objective for the product and serves as the North Star for the product team. A product vision statement describes the product vision to the internal and external stakeholders and customers. Book the demo !
Why should you use customer discovery? Customer discovery is the process of identifying, defining, and prioritizing relevant user personas. In product discovery, you not only need to discover user needs but also ways to satisfy them. Markets are in a constant flow and customer discovery helps you keep up with the changes.
The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.
A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs. Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it.
Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch.
TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Let’s get straight into it!
Foster cross-functional team collaboration and communication. Best tools to use in your product development process: Userpilot – best tool for designing in-product experiences. Lucidchart – best tool for customer journey mapping. Maze – best tool for user interviews and testing. Follow an agile mindset.
After 10 years, this internal tool supported thousands of daily internal users across countless teams, but nobody could explain exactly what the tool was providing. The system provided different functionality for different customers and the total scope was far greater than the internal team’s staffing capacity.
How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one badcustomer service experience. Setting and tracking customer service communication metrics.
The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. It illuminates your target audience, their painpoints, and desires.
More definitely means more work, and sometimes more can actually be a bad thing, so let’s break this down. Someone (maybe you) looked out into the world, saw a painpoint and thought they could build a better mousetrap. As you gained some traction and some customers, you continued iterating on that mousetrap.
TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience. A strong product design ensures alignment with user needs and enhances user satisfaction and retention. Gradually develop more complex prototypes.
So, it was natural that we should want to develop a talent growth plan for our people. Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my team of 10 product managers. It was clear the team needed a talent growth plan.
We finish with an overview of product analytics tools that your team can benefit from. TL;DR Product analytics is the process of collecting and analyzing usage data to get an objective and unbiased picture of user behavior in-app. Segment analysis focuses on common qualities shared by similar users. Let’s get right to it.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content