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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

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Why is The Best Customer Support a nice-to-have Strategy!

Usersnap

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. Here’s what helped us (and may also be helpful for your customer support): Building email funnels for your lead nurturing strategy. Use your documentation.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

is the umbrella organization for 5 successful enterprise products: BizTalk360, Document 360, Severless360, Atomic Scope, and Cerebrata, which the business acquired in 2019. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. For example, Document360 was built to house complex documentation.

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All I know is coding. Can I become a Product Manager?

B2B Product Management

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.

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What a Product-Led Organization Looks Like

ProductPlan

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. For this strategy to work, the product has to solve a meaningful problem for the users.

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. We have to translate everything to Japanese—sales reports, marketing documents, and websites. As such, did you need to change the business strategy in Japan?

Travel 53
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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. So, I was approached to help build that organic content brand strategy about a year and two months ago. Don’t be afraid to try something different.

Marketing 118