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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

Mike emphasizes that this isn’t about rushing through the process – it’s about using AI tools to accelerate the research and analysis phases so teams can spend more time on creative problem-solving and validation. This strategic foresight foundation sets the stage for the entire AI design sprint process.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

The team conducted 72 tests in seven days, meticulously documenting each attempt. However, by returning to their documentation the next day and deeply studying why each attempt had worked or failed, they discovered that they had misinterpreted the results of test number 13.

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How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

It is customary for strategy documents to be living documents, and frequently modified as the product manager receives input and feedback from three main areas: the market as a whole, customers specifically, and voices from inside the company. What systems/metrics/processes do we need to measure and track winning?

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A Decade of Product Management

Melissa Perri

There's work to be done. -- 2016: "I want a product manager who can be great at writing specification documents. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. It sounds like something we should be doing." Where do I find them?"

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510: How to use these AI tools to create a product brief – with Brian Collard

Product Innovation Educators

AI can help in many parts of making a product, from research to writing product plans and documents. He shares that product managers are reporting efficiency gains of around 50% when using AI to assist in drafting these important documents. He mentions using tools like Perplexity.ai