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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Product Roadmapping Once product positioning is established, product managers move into the more action-oriented activity of roadmapping. Requirements Engineering Following roadmap creation, requirements engineering emerges as a crucial activity where product strategy meets technical execution.

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516: Strategic decision making in product management- with Atif Rafiq

Product Innovation Educators

Key Challenges in Strategic Product Leadership During our discussion, Atif identifies three main challenges that senior leaders face when developing and implementing product strategy: 1. The methods and frameworks we discussed can help product leaders work through strategic challenges more effectively.

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TPG Live Recap: Bridging Enterprise Customer Gaps & Leading Hybrid Product Teams

The Product Guy

How do hybrid product teams stay aligned and effective across time zones and work styles? Asynchronous work requires structure – not just fewer meetings, but better workflows, clarity, and shared documentation. Teams need clear agreements on decision-making, communication, and collaboration rhythms.

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How to Get Clarity When Your Company's Strategy is… “Fuzzy”

Melissa Perri

Sometimes, despite asking all the right questions, strategy remains fuzzy. Here’s my approach when working with companies in this situation: Document what you’ve learned from conversations and observed from previous prioritization decisions in a strategy memo format. Want to get better at Product Strategy?

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Six Types of “Product” Owners

Roman Pichler

When I need to take a break from writing, I save the document. Word is the product. But the ability to save the document is a feature, a part of the overall product. To get a more complete picture of the Scrum product owner role, take a look at my product owner guide : Featur e Owner and Component Owner.