The Product Bistro
DECEMBER 11, 2018
Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. Singapore for sales training – Déjà vu. Fortunately, he was able to get a new passport the next day in Frankfurt. Where am I?
Intercom, Inc.
SEPTEMBER 4, 2019
The concept of coaching is different from sales training: sales training is usually the same for everyone, while coaching is based on the individual needs of each rep. It’s collaborative and hands-on, requiring a manager to dig in and work closely with their reps one-on-one.
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Product Management University
FEBRUARY 16, 2017
If you’re in product management , the answers to these questions are the foundation of your requirements documents, product plans, user stories, etc. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc.
Pragmatic Marketing
AUGUST 20, 2019
Recent high-profile breaches, media coverage of data privacy regulations and Canada’s Personal Information Protection and Electronic Documents Act, plus personal experience have made security a top concern for Canadians.
Pragmatic Marketing
AUGUST 20, 2019
Recent high-profile breaches, media coverage of data privacy regulations and Canada’s Personal Information Protection and Electronic Documents Act, plus personal experience have made security a top concern for Canadians.
ProductPlan
FEBRUARY 15, 2022
Is the role of product operations about building and documenting processes—guided by the needs and requirements of product? Or is it about refining, documenting, and shepherding the ongoing use of established processes? Documenting existing processes and systems within the product team for broader circulation. Data is important.
Pragmatic Marketing
NOVEMBER 8, 2009
I can't count how many times in my career I've had to write a market requirements document (MRD) for a product that had already gone to market. Maybe what they object to is the common (and unfortunate) habit of combining the market perspectives found in the MRD with the feature/function perspectives described in other documents.
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