The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. Here is how a product strategy can help you create business results, even when the market is not in your favor. Part of the research is for fine-tuning how I explain the value as well as the service itself to founders and investors.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Centercode

NOVEMBER 23, 2020

Earlier this month, a team of 40 Google researchers published a study about just that — and their investigation returned some vital insights into the challenges of developing machine learning. Research points to a phenomenon known as underspecification , where seemingly similar models in a lab ripple out to massive variations in practice.

Research Software 98

Research Software User Testing Reporting Tools Feedback Software 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Nulab

AUGUST 25, 2021

Whether you’re an Olympic runner, an app developer, or a wealthy big-city bachelor, getting to know what’s going on in the world around you is a smart thing to do. A competitive landscape analysis is a structured way to research your competitors. from marketing and sales to product development and community building.

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Weak Development Team Research Software User Testing Customer Experience 86

UX Studio: Product Management

JANUARY 29, 2020

MagicBricks is the go-to platform to buy, sell and rent property in India. Every day, hundreds of thousands of people browse their website, mobile app and mobile site to find their dream home, an office for their business, or to sell or rent out their property. A UX research-only project.

User Testing 75

User Testing Research Software Product Research Customer Experience 75

Centercode

JUNE 4, 2019

Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research?

User Testing 66

User Testing Product Research Research Software Feedback Software 66

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”? Which message is more effective?

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Iteratively Blog

MARCH 15, 2020

They're the creators of hugely popular open source tool DBT. Apache Kafka), distributed systems, and much more. ? Data Elixir is one of the top newsletters in the market sharing the best articles on machine learning, data visualization, analytics, and strategy. It’s one of the ace strategies to market your brand.

Data Visualization 101

Data Visualization Analytic Tools Research Software Technical Review 101

The Product Coalition

OCTOBER 25, 2021

the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. Last week, one of my customers consulted with me on what is the best metric to trace for the migration from an old system to a new one.

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User Testing Magazine Product Research Research Software 164

ProductPlan

SEPTEMBER 30, 2021

We conduct customer research and stakeholder alignment so we can figure out what matters. Not only do these frameworks have lots of different names and acronyms, but they also require varied inputs. While these tools often help, there’s an inherent risk to them as well. They unpack their pain points to get to the root cause.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

Userzoom

SEPTEMBER 5, 2019

Technically there are an infinite number of ways you could attempt to recruit participants for your user research. Email lists allow researchers to recruit potential participants from your company’s opt-in contact list. There are myriad social media platforms to choose from, ranging from the broad to the niche.

User Testing 85

User Testing Product Research Customer Feedback Customer Experience 85

Product Innovation Educators

FEBRUARY 22, 2021

In a few weeks, the name of this podcast will be changing to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming. ” The logo will look the same—just the name is changing. . ” The logo will look the same—just the name is changing. .

Customer Feedback 82

Customer Feedback User Testing Customer Experience Product Management 82

UX Studio

APRIL 10, 2018

Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. At UX Studio , we mostly work in pairs: a designer and a researcher. This vast project had a tight schedule, so we worked in a bigger UX team: four designers and four researchers.

Magazine 66

Magazine Feedback Software Research Software User Testing 66

Usersnap

NOVEMBER 15, 2019

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Slack is a communication app for colleagues and teams in the workplace, born out of frustrating internal communication such as endless CC’s and email chains. They research technologies their customers find useful.

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User Testing Feedback Software Research Software Data Visualization 49

Userpilot

APRIL 21, 2024

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Gainsight

NOVEMBER 20, 2019

An approachable best-seller that will expand the way you think about applications of research. Get to know the processes of shaping, betting, and building a product as told by one of the longest-running SaaS companies in the biz. Mastering Product Experience in SaaS —Nick Bonfiglio, Mickey Alon, and Myk Pono [Free].

Books 80

Books Blog Feedback Software User Testing 80

UX Studio: Product Management

NOVEMBER 1, 2019

When we arrive at the page, we instantly see in the upper left corner that we landed on the page named NBC News. We will talk about this more in the chapter about research. When doing interviews , we need to note the words used by our interviewees, so we can use their own words later in the product or marketing.

User Testing 76

User Testing Feedback Software Research Software UX 76

UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. Validating the value proposition of an app or website – do your potential customers understand it? Testing competitors’ solutions. Estimating market demand and value. Are we targeting the right market?

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User Testing Product Research Research Software Feedback Software 141

Centercode

APRIL 9, 2019

An industry survey revealed over 90 names for pre-release testing. Our own in-house research reveals an attitude that’s closer to the term coined by IBM. Technology. With smart products and cloud-based software in almost every home and office in the US, it’s easy to see the strides tech has made in little over a decade.

Feedback Software 68

Feedback Software Research Software User Testing Product Research 68

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. The markets were pretty okay, if not great, towards the end of 2021. So, we were going to raise capital.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

The Product Coalition

NOVEMBER 30, 2020

You can sign up here and join 28k other subscribers Download the 71 Product Owner Interview Questions Ebook The free 71 Product Owner Interview Questions PDF is not merely listing the questions, but also contains background information on: Why the questions are useful in the process, and… A range of appropriate answers.

Product Research 89

Product Research User Testing Research Software Feedback Software 89

The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? Unlike what might be implied from the name, the lecture Itai gave discussed writing requirements for functionality that included estimates (in Hebrew), which were features that gained popularity back then. Here’s how. they are Ph.D.’s

User Testing 137

User Testing Data Visualization Product Management Product Manager 137

Intercom, Inc.

JULY 4, 2019

Leaders have to get out of the business of saying: “I have this solution in my head. Josh: I’ve spent about 30 years in the technology industry, most of that time working as a user experience designer. It might be some kind of research. Change is much easier for teams and much harder for leaders. We don’t know.

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User Testing Customer Experience Feedback Software Research Software 212

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context. It’s all about context.

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Research Software Marketing Customer Communications Data Visualization 36

UX Studio

JUNE 27, 2018

Fintech startup Payment Courier set out to eradicate this pain by developing a payment plugin that can be integrated into any payment gateway or online payment system. In this UX case study, we describe how our team helped this startup enter the market with a well-designed product. Challenges & Solutions. Weekly schedule.

User Testing 71

User Testing Research Software Feedback Software UX 71

The Product Coalition

OCTOBER 12, 2020

Hint: innovative technology can only take you so far. Marketing needs to know exactly who the target audience is and what value proposition to talk about. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing.

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

UX Studio

JANUARY 14, 2019

Your product has some big names on board? and his huge hands could be trying to use your app! Both Google and Apple have put an enormous amount of research into designing their different UI controls. Use smart search-as-you-type solutions. We need to know if a product merits our time, money and attention.

User Testing 108

User Testing Research Software Customer Experience Feedback Software 108

Under 10 Consulting

JANUARY 29, 2020

Product leaders and marketing managers learn a great deal about the competition as part of their daily interactions with customers and with sales people. Company and product name. For example, let’s say you make health information systems. A key part of your product playbook is the competitive battle card or “kill” sheet.

User Testing 69

User Testing Research Software Software Review Systems Review 69

The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market.

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Startups User Testing Agile Product Research 100

The Product Coalition

AUGUST 9, 2020

Your Competition Is Any Alternative Your Customers Have If I ask you to list your competitors, you will most likely name companies who provide products or services that are similar to yours. Without getting too much into psychology or marketing, this is a strong image that is hard to get out of your head.

User Testing 78

User Testing Customer Experience Research Software Positioning 78

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119