eBook Naming Research Software 
The Product Guy
SEPTEMBER 12, 2017
A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”? Which message is more effective? Explainer videos.
Product Innovation Educators
JULY 29, 2024
His early research involved a simple but powerful method: asking customers to compare products. A key principle of ODI is keeping customers focused on their problems, not potential solutions. This ensures that the research captures genuine needs rather than preconceived ideas about products. It’s been about 93.5%
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Intercom, Inc.
NOVEMBER 3, 2022
Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.
The Product Coalition
JUNE 18, 2023
As long as I talked about product consulting, even when people understood that I only coach them and did not do the work myself, they mostly wanted feedback on their deliverables — the actual screens, app, or capabilities the product had. It’s a great model but the name is quite misleading. PLG under the hood.
Intercom, Inc.
SEPTEMBER 18, 2019
When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. These pop-up messages can be personalized using customer names and data, making them more likely to grab the attention. But this kind of marketing has a low success rate. It’s all about context.
Userpilot
MAY 19, 2021
The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.
Product Innovation Educators
FEBRUARY 22, 2021
In a few weeks, the name of this podcast will be changing to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming. ” The logo will look the same—just the name is changing. . ” The logo will look the same—just the name is changing. .
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