The Accidental Product Manager
MARCH 6, 2023
The goal is to build a community of repeat customers Image Credit: Flazingo Photos Let’s face it: it’s pretty easy to set up shop online. All you really need is a website, a way to take orders, and the ability to ship purchased goods to your customers. The ease of doing this is one of the challenges that product managers are facing these days.
The Product Coalition
MARCH 6, 2023
Product leader Rachel Wynn talks about why being customer centric is more than just about gathering consumer feedback. By Tremis Skeete , for Product Coalition Genuine product managers are not just focused on building and delivering services. For many, it goes much deeper. Many product managers are on a mission to improve the lives of their consumers, and principal product consultant, Rachel Wynn feels that as product managers, we need to think twice about taking customer feedback at face value.
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Product Innovation Educators
MARCH 6, 2023
How product managers can get involved in inspiring the next generation’s workforce Today we are talking about preparing the next generation of innovators. If you are a parent, have a nephew or niece, or want to help influence future innovators, this will be a very helpful discussion for you, especially if the kids you can influence are in grades 6-12 or will be in the future.
The Product Coalition
MARCH 6, 2023
Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. However, creating effective ad creatives is not always an easy task. While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. This is where predicting ad creative performance prior to testing comes in.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
UserInterviews
MARCH 6, 2023
Customer Success can be both an asset and a roadblock for research. Learn tips for collaboration, potential risks, and tools that can help.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Dragonboat
MARCH 6, 2023
This blog post was created in partnership with “Product Ops HQ community”, the fastest-growing community where product operations professionals gather to connect, share knowledge, and learn. Product Operations is gaining importance in business, and organizations are discovering its benefits. In this interview series, we explore best practices from Responsive Product Portfolio (RPPM) advocates.
Userpilot
MARCH 6, 2023
What’s product-led acquisition? How is it different from product-led growth? What are its benefits? If you’re after answers to these questions, we’ve got you covered. We also look at different strategies that you can deploy to drive PLA and retain your users afterward. We also introduce key metrics product managers should follow if they’re serious about PLG.
TurnKey Labs
MARCH 6, 2023
The fact is, not every company needs a Chief Technology Officer. But if you’re reading this, chances are you’ve put together a strong team and dynamic product, and have realized you’re missing an integral piece of the puzzle. Knowing how to hire a CTO is one thing—knowing when to hire a CTO is another.
BrainMates
MARCH 6, 2023
Unlock The Power of Product-Led Teams By MARTIN NORTH With organisations debating and adopting competing strategies such as Sales-Led, Marketing-Led, or Customer-Led, learning about the benefits of being Product-Led might seem like an unnecessary distraction. How many different ways of being “led” do we need? Is this a way for product teams to argue that they should make all the decisions?
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Bain Public
MARCH 6, 2023
On January 28th 1986, the Space Shuttle Challenger exploded 73 seconds into its flight, killing all crew members. What a lot of people may not know is that in the lead-up to the launch, NASA engineers, including primary engineer Roger Boisjoly, warned NASA officials of how the cold weather that day could cause significant issues with the launch. The rubber O-rings on the rocket could become brittle in cold weather, potentially causing hot fuel gasses to leak and set off an explosion.
Business of Software Conference
MARCH 6, 2023
Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage (often after they’ve been in the audience first). Kathy Sierra Kathy Sierra is a Business of Software Conference favourite for good reason. She talks sense. Her talks – in particular the Badass User ones – are often cited as being some of the most influential talks people have heard about product development.
DevelopmentCorporate
MARCH 6, 2023
I belong to a Facebook Group called Product Management Memes. It has over 6,526 members and is simply a meme stash for product managers, marketers, and corporate life. People post amusing stuff every day. There’s no self-promotion or spam, just entertainment. Here are 16 of the most popular posts from February 2023 based on likes and shares. The post 16 Best Product Management Memes for February 2023 first appeared on Development Corporate.
Business of Software Conference
MARCH 6, 2023
Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage (often after they’ve been in the audience first). Kathy Sierra Kathy Sierra is a Business of Software Conference favourite for good reason. She talks sense. Her talks – in particular the Badass User ones – are often cited as being some of the most influential talks people have heard about product development.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
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