dscout People Nerds
JANUARY 14, 2019
A conversation with Senior UX Researcher Joanna Vodopivec on how Groupon listens to its customers to understand the reality of the small-business owners it serves.
TryMyUI
JANUARY 14, 2019
Recently, we spent some time speaking with Gajan Retnasaba, the head of conversion at Spiralyze. Gajan told us how he's seen the "curse of knowledge" affect design projects before – and how his team works consciously to avoid it. The post UXspresso with Spiralyze: The curse of knowledge appeared first on TryMyUI Blog.
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Lead on Purpose
JANUARY 14, 2019
You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) do.
Intercom, Inc.
JANUARY 14, 2019
The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. One of the attributes that we all share, however, is an unwavering intellectual curiosity. We’re a team of lifelong learners, always gathering the perspectives of others to help inform the way we go about our daily work.
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Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.
Mind the Product
JANUARY 14, 2019
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
First Round Review
JANUARY 14, 2019
Co-founder Nathaniel Ru draws on his experience scaling Sweetgreen to offer startups a clearer window into how rapidly growing companies can stay connected with customers, partners and employees.
The Product Coalition
JANUARY 14, 2019
It’s not enough to have a great idea and build a beautiful app. It’s important to create value for your probable customers. It doesn’t make sense to market to everybody. By defining who your target group is, you can focus on the users that actually use your app and through that, save time and money. Don’t just design something that could fit any audience, design something that fits your target audience!
The Accidental Product Manager
JANUARY 14, 2019
Product Managers know that newsletters can be a powerful way to stay in touch with your customers Image Credit: AJC1. As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products. This is all fine, but it turns out that some of our most profitable customers may be the people who have already bought our product.
PMLesson's Ace the PM Interview
JANUARY 14, 2019
Sanaz Alexander is a product manager at the Disney ABC Television Group Software Solutions team based in Burbank, CA. At Disney, she is currently working on software for Disney's broadcast operations team and streaming services and manages a team of 12 designers, developers, and QA professionals. In this Path to PM blog post, Sanaz and I discuss applying lean startup principles to media products.
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
Dear Strategy
JANUARY 14, 2019
Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . As with the other career questions we’ve answered in this series, definitions are important. And there is perhaps no greater point of confusion and debate than the definitions for these two roles. In some circles, the roles of product manager and product marketing manager are one and the same; effectively meaning that, for companies that take this approach, one of these titles simply would no
Mixpanel
JANUARY 14, 2019
Today, Mixpanel says goodbye to Segmentation. Segmentation has been our most heavily used report since its release in late 2011, and until recently, it was the report that greeted users when they logged in. It answered literally millions (35.3 million, to be more precise) of queries for our customers. Retiring the report is a bittersweet moment for many of us here, but a necessary step to deliver more advanced analytics capabilities to our customers.
AB Tasty
JANUARY 14, 2019
AB Tasty Wins NRFrench Party’s E-commerce Personalization Award AB Tasty won the E-commerce Personalization Award at the third annual NRFrench Party—a. Read more. This article was originally posted on AB Tasty as AB Tasty Wins E-Commerce Personalization Award.
Dear Strategy
JANUARY 14, 2019
On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. Read The Full Blog Post. The post Dear Strategy: 073 Strategy Career Questions (Part 3 of 3) appeared first on Dear Strategy.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Atomic Spin PM
JANUARY 14, 2019
Over the past six years, I’ve done a lot of iOS development (and written a lot about iOS ). I would say it’s been the primary focus of my career. But as a software consultant, I need to be flexible, and I’ve done my fair share of Android development as well. I’m currently working on a new Android project where I got to use the latest Android Jetpack Components , and I am really impressed.
UX Studio
JANUARY 14, 2019
Just imagine how you’d feel if you walked into a shop, collected everything in your basket, but couldn’t find the cashier. In the end, you’d likely get extremely upset and leave everything behind without spending a cent. Well, exactly that happens with bad form design in your checkout process. Bad form designs have saved me hundreds of dollars. Long, painful forms have potentially lost your company a couple thousand bucks by scaring your customers away.
Product Innovation Educators
JANUARY 14, 2019
Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews. While they can help us confirm what we think are the needs of customers and provide customer experience information, they are not something most customers look forward to participating in.
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