Tue.Nov 29, 2022

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What Makes a Memorable Product Demo and Why is it Important?

Product Management University

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. Software product demos can also be incredibly valuable for startups who don’t have the luxury of a formalized product marketing function or dedicated sales engineers. .

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How to break into product management

Mind the Product

In this extensive guide for aspiring product managers, Naimeesha Murthy, Product Leader and Founder of Products by Women covers everything from the common types of product specializations, skills and competencies needed to become and succeed as a product manager and communities and opportunities to tap into to begin your journey. [.] Read more » The post How to break into product management appeared first on Mind the Product.

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Context Switching: How to Manage It

The Product Coalition

Context switching, the ability to intellectually move between different types of tasks, becomes more and more necessary as you take on more and more responsibility. In my personal journey I’ve shifted from engineer to leading teams to being a CEO. I’ve gone from being able to spend all week focused on one task to having to cover the huge variety of contexts that come with growing a $10m+ revenue business, multiple important client relationships and projects, a number of ventures and different te

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Creating a successful product strategy

Mind the Product

Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Shane Barker looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. [.] Read more » The post Creating a successful product strategy appeared first on Mind the Product.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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How to Attract and Retain Gen Z Employees: Five Proven Ways

The Product Coalition

Gen Zers (zoomers) are people born in the mid-1990s?—?early 2010s. There are about 69 million zoomers in the US and more than 2 billion worldwide (26% of the world’s population). In 2022, the oldest representatives of this generation are turning 25. This means they are gradually becoming influential participants in the global economy. In the next 10 years, they will make up 30% of the workforce.

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Using Journey Mapping As a Tool for Cross-Functional Research

dscout People Nerds

When Credit Karma wanted to understand the car buying experience, they approached journey mapping to engage stakeholders from insights to activation.

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How Today’s Top SaaS Companies Build an Ecosystem Moat by Austin Yang, Product Drive 2022

Userpilot

What is an ecosystem moat and how can product managers build one? These are the key questions that Austin Yang , the Lead Product Manager at Softr , discussed in his presentation at the Product Drive Summit this year. Are you intrigued? Well, why don’t we get to it then? TL;DR. An ecosystem in SaaS is a group of related apps, 3rd party components, and content that seamlessly work together to solve user pain points.

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What is Material Data Management?

CONTACT Software

When someone asks me something about Material Data Management, I always counter by asking what exactly is meant by “material” This may not be the answer the other person expects at that moment, but it saves us both long minutes of confusion and talking past each other. The reason: not all materials are the same. … Continue reading "What is Material Data Management?".

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Three Tips for Being Resourceful with Delta Testing During Recession

Centercode

Being resourceful with what you have by taking something sour and turning it into something sweet will help you overcome difficulties that you may be faced with when it comes to your next product launch.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Experts in Product, Experts in Professionalism

Innovatemap

At Innovatemap, professional development is not something we limit to once a year at an annual conference or with required trainings. Instead, we believe there are opportunities to improve ourselves daily. Often, these opportunities are right here, within our team. We learn from in-house experts who have dedicated time and energy to be the best at their craft, learn new tools and take pride in sharing with the team.

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3 tactics to drive results with your product roadmaps

ProductBoard

The tactics you need to create effective product roadmaps that drive results Getting a roadmap right is invaluable to any organization – it provides transparency into which areas will contribute to business goals and are worth focusing on, it saves time by allowing for asynchronous communication (making prioritization easier), and it gives a clear statement of intent and path forward for everyone.

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How to Create Healthy, Sustainable Growth for Your Early-Stage SaaS Businesses

Gainsight

This article was originally published in Entrepreneur. . Good news seems to be a scarce commodity for most SaaS companies these days. Publicly traded stalwarts have seen their share prices plummet significantly from where they were a year ago. The tech-heavy Nasdaq is down more than 30% already this year. High-growth startups are seeing their funding and valuations dip as profitability replaces growth as a key value driver.

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Material Data Mana-What??

CONTACT Software

When someone asks me something about Material Data Management, I always counter by asking what exactly is meant by “material”? This may not be the answer the other person expects at that moment, but it saves us both long minutes of confusion and talking past each other. The reason: not all materials are the same. … Continue reading "Material Data Mana-What??".

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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A Practical Guide to Mobile App Product Management

The Product Coalition

How is the increase in mobile use changing the landscape of the product management role, and what are the differences between traditional product management and mobile product management? The role of a mobile product manager is still relatively new, and it’s rapidly evolving due to the increased adoption of mobile devices. In the second quarter of 2022, mobile devices (excluding tablets) generated nearly of global website traffic.

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How to Create an Effective Onboarding Tour That Activates and Retains SaaS Users

Userpilot

Let’s face it: an onboarding tour is a key to unlocking your product’s sustainable growth. Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams. By the end of this post, you’ll be armed with enough knowledge, the right tools , and be inspired by great user onboarding examples to build engaging onboarding tours.

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3 Key Takeaways from the Webinar: Creating Strategic Alignment Through the Standardization of Your Product Roadmap

ProductPlan

Without a central location to organize product updates, product leaders waste time updating multiple spreadsheets and slide decks to keep their teams and stakeholders aligned. However, what can product leaders do to overcome the challenge? The key is the standardization of the product roadmap. In this webinar, Customer Support Team Lead at ProductPlan, Zach Garfinkel, sits with Inmar Intelligence’s Senior Product Manager, Stacy Hutchins, to discuss how ProductPlan roadmaps make it easy to create

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Guide to Creating and Distributing Effective B2B Customer Satisfaction Surveys

Userpilot

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How we’re building product analytics that everyone can trust, use, and afford

Mixpanel

At Mixpanel, we believe in builders (engineers, product managers, and designers). Their most precious resource is time. We want to help them bring their visions to life faster by focusing on their best ideas. We empower everyone — from startup founders to large enterprise product teams — to self-serve analysis and uncover which proposed projects have the most promise and which shipped changes actually worked.