Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? In B2B, product marketing is focused on articulating the value of individual products. The intent is to describe how those products make individual users quantifiably better at their job in ways that have strategic value to the customer organization.

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Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. Joining us is a co-founder who got his product to #1 Product of the Day, #1 Product of the Week, and a finalist for Product of the Year on Product Hunt. That’s a lot of attention. His name is Ken Babcock, and he is the Co-founder and CEO of Tango.

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Product launches Development Team Review Technical Review Customer Feedback 254

Mind the Product

NOVEMBER 14, 2022

In his keynote session at #mtpcon London 2022, Martin Eriksson, Product Partner at EQT Ventures, co-founder of Mind The Product and co-author of Product Leadership: How Top Product Managers Launch Great Products and Build Successful Teams, discusses how clearly articulated Product Principles can result in strategy-informed decision-making. [.] Read more » The post Make better decisions faster by Martin Eriksson appeared first on Mind the Product.

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Leadership Strategy Information Product Management 185

The Product Coalition

NOVEMBER 14, 2022

The answer might surprise you. Continue reading on Product Coalition ».

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Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

Feedback Software

Userpilot

NOVEMBER 14, 2022

What’s product planning? Why is it important? How do you apply your product management skills and knowledge to build a robust product plan? What tools do you have at your disposal? The answers to the questions may seem daunting but rest assured as we’ve got you covered! Are you ready? Let’s jump in! TL;DR. Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development.

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Product Research User Testing Onboarding KPIs Research Software 98

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Most things we do are motivated by the desire to return a favor or invest in people for future returns. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers.

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The Product Coalition

NOVEMBER 14, 2022

Everyone gets caught up in the black hole, which sucks in their energy like light on the event horizon, till there’s nothing left. Only… Continue reading on Product Coalition ».

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Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. However, at some point, the cost per customer acquisition starts rising, and churn rates skyrocket.

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Agile Velocity

NOVEMBER 14, 2022

We had so much fun at Keep Austin Agile this week! We hosted Agile City Limits with a special guest-star appearance from Mathew McCut-out. Some might say it was alright alright alright…. At Agile Velocity, we focus on business outcomes over practices. From our experience, transformations are most successful when aligned around a compelling purpose for change tied to what business outcome(s) you want to achieve by implementing Agile.

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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

Product Management

Userpilot

NOVEMBER 14, 2022

When businesses think of SEO, they often think of blogs, keywords, and ranking. But SEO can provide so much more than that. But how exactly? SEO can help you see market trends, providing incredible value to your business. And this is especially helpful when choosing a niche. But choosing a niche is one of the hardest challenges growing businesses face.

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User Testing Data Visualization Research Software Customer Experience 98

Dragonboat

NOVEMBER 14, 2022

This post is part of a series recapping — The CPO Series — 12 webinars in which successful CPOs share their unique insights and experiences on all aspects of CPO craft, from leading product org to working with the board to tips for CPOs to drive impact quickly. A common misconception around portfolio management is […]. The post The 4 Types of Bets Every Product Portfolio Needs appeared first on Dragonboat.

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Webinar Management Management 86

Userpilot

NOVEMBER 14, 2022

Are you wondering what behavioral product management is? Or how behavioral product managers are different from traditional product managers ? If so, you’re in the right place as these are some of the questions we’re exploring in the article! Are you ready to dive in? TL;DR. Behavioral product management (BPM) leverages what we know about human psychology and product usage data to design products that deliver positive user value.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 97

The Accidental Product Manager

NOVEMBER 14, 2022

Waste Management product managers are dealing with a lot of change Image Credit: eltpics. The product managers over at Waste Management have always had a lot to deal with. People generally don’t do all that good of a job of recycling what they use and this can make it difficult to create a profitable business based on reusing what people have thrown away.

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Customer Experience Product Management Product Manager Data Visualization 65

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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

Management

Userpilot

NOVEMBER 14, 2022

Why is using data important? How can product managers use data to prioritize initiatives that really fuel growth? These are only a couple of the questions that Claudiu Murariu, the CEO and Co-Founder of InnerTrends , covered in his presentation at the 2022 Product Drive Summit. Would you like to learn more? Let’s jump right in! TL;DR. We generally divide teams into those that use data to make decisions and those that don’t.

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Data Visualization User Testing Research Software Onboarding KPIs 52