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A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Our guest is Bob Caporale. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company.
Prioritisation, prioritisation, prioritisation. A common challenge in product when juggling endless feature requests and managing teams. With our flagship event, #mtpcon London, only 7 weeks away, we look back at some of our most inspiring talks from speakers who have shared lessons on prioritisation. Read more » The post Prioritisation in product: London highlights appeared first on Mind the Product.
Because not everyone finds a way out of the loop of reactive product development. In hopes of finding the next big idea, many turn to their most loyal users for feedback and inspiration. And often enough, that feedback leads to useful improvements. And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions.
If you had $1 for every time someone said, “we need to be more strategic,” you’d be a retired millionaire living on your own private island. Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing?
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
When Justin Peticolas, the Manager of Implementation and Onboarding at Groupize,the modern meetings management platform unifying travel, spend, and compliance, learned his then-existing onboarding solution is shutting down, he had 6 days to find and implement a new user onboarding tool before their next big launch. Based on a personal recommendation, they reached out to Userpilot.
Can drug stores transform themselves into a health care destination? Image Credit: Mike Mozart I’m pretty sure that we all make use of the drug stores that are in our area. The big chains, like Walgreens and CVS seem to be just about everywhere. For the past few years the product managers at the big drug store chains have been struggling. More and more people have been ordering what they need online and are no longer making the trip to their stores.
Can drug stores transform themselves into a health care destination? Image Credit: Mike Mozart I’m pretty sure that we all make use of the drug stores that are in our area. The big chains, like Walgreens and CVS seem to be just about everywhere. For the past few years the product managers at the big drug store chains have been struggling. More and more people have been ordering what they need online and are no longer making the trip to their stores.
You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine.
Throughout my career I have found product politics breeds a competitive environment that makes long-term individual and product team success precarious at best. Why compete against your product triad colleagues (product, design, engineering) when you are part of the same team? Why speak negatively about others and sabotage their work or opportunities when everyone can get farther faster by working together?
In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. This comprehensive guide explores what customer journey optimization entails, why it matters, and how to implement it effectively.
Table of Contents Passion for product Get a mentor Ask for help It is okay if I don't know something It is okay to only have some of the answers Make friends and build a coalition What is the right fit: Product-led vs. Engineering-Led? You must make decisions Own mistakes and failures Elevate your interdisciplinary partner team It is imperative to use your voice Your future aspirations Take advantage of skip-level meetings It is okay to demonstrate gratitude; it does not make you look weak Take
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. But what exactly is it and why does it matter? This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations.
I was honored to be a keynote speaker for Canterbury Tech's annual Tech Summit in Christchurch, New Zealand. Talk was "Product Waste and How Product Management Adds Value." Register here for the 2024 event. I also ran two half-day master classes for Product Managers and for CEOs of product companies.
When you’re running a startup or tech company, it’s hard enough keeping the cogs of your software development efforts turning without worrying about adding new partners and vendors to that mix.
In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. This comprehensive guide explores what customer journey optimization entails, why it matters, and how to implement it effectively.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
In our last (brilliant and informative) blog, we talked about the differences and similarities between Offshoring and Outsourcing. And we introduced the concept of Yourshoring, which is a term we at TurnKey have coined to describe what we do (we make it all about YOUR product, YOUR team, YOUR deliverable, YOU get the picture).
How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. But what is it exactly, and how do we make it happen? Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.
In Q2 2023, we surveyed over 1,000 members of the Product Ops HQ community on how their organizations perform quarterly roadmap planning. We covered topics in the following areas. The numbers aren’t great…. More than 87% of the companies spend between 1 and 2 months each quarter planning for the upcoming quarter! But there is […] The post State of Quarterly Roadmap Planning – Summary of the 2023 Product Ops HQ Survey appeared first on Dragonboat.
Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. But what exactly is it and why does it matter? This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Bridging Product, Marketing, & Sales STRATEGY MARKETING CULTURE Find out more about BoS USA 23 Book Now Learn how great SaaS & software companies are run We produce exceptional conferences & content that will help you build better products & companies. Join our friendly list for event updates, ideas & inspiration. Unsubscribe any time.
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