Demystifying account-based marketing: How to make it actually work for your business
Intercom, Inc.
DECEMBER 16, 2019
Sales and marketing leaders select a list of accounts that best align to your ideal customer profile, or your company’s most valuable buyers. ABM campaigns are tailored to speak directly to your target accounts, using the channels, tactics, and messages that will resonate best. Best practices to make ABM work at your company.
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