Intercom, Inc.

MAY 1, 2018

Convincing potential users to sign up for your product isn’t easy. But what happens next is far more important. The latest batch of billion-dollar companies are built on high customer retention. They help their users be successful, and that means providing great onboarding. At Traction Conference, an event all about how to keep and grow customers and revenue at scale, I explained how to build onboarding based on your customers’ goals, and why when your product improves, your onboardi

Customer Experience 223

Customer Experience User Testing Weak Development Team Definition 223

First Round Review

MAY 1, 2018

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

B2B 111

B2B Startups Strategy Marketing 111

Ask Benny

MAY 1, 2018

Why product management role is so misunderstood. The Technical Aspect Throughout my career as product manager I have talked with many product managers from different companies, seen a lot of product management recruitment ads, and followed many product management discussions and lectures. I have found out that an alarmingly large portion of those product managers are focused only on the technical aspects of their job.

Customer Experience 97

Customer Experience User Testing Weak Development Team Product Research 97

Pragmatic Marketing

MAY 1, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.; However, as our business grew we ran into challenges efficiently scalin

Enterprise 70

Enterprise Customer Experience User Testing Outbound 70

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Data Visualization

Nir Eyal

MAY 1, 2018

Nir’s Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space because their persuasive influence transcends screen-level interactions.

Customer Feedback 74

Customer Feedback Consulting Startups Management 74

The Product Coalition

MAY 1, 2018

Treat your PM Career as a Product When I took my first role as Product Manager, I was transitioning from a Strategy Analyst role that was responsible for three different verticals at Trulia. I still remember my previous boss telling me… “It’s the first time you’re a Product Manager. Make sure you launch products well, and on time. People don’t remember your strategy if you never launch.

Technical Review 60

Technical Review Technology Leadership Strategy 60

Generation Focus

MAY 1, 2018

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with your customer without being directly in the process. Not convinced you need interviews beyond your product launch? Then consider the following. Your Customer’s Needs Aren’t Stagnant. Your customers and values are ever evolving.

User Testing 62

User Testing Product Research Customer Experience Market Research 62

The Product Coalition

MAY 1, 2018

In speaking with many product people (PMs, designers, engineers, data scientists) over the last few months?—?I’ve realized that people use the words mission, vision and strategy interchangeably. Not going to lie?—?I’ve been guilty of this in the past as well. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

Vision 60

Vision Data Visualization Customer Experience Artificial Inteligence 60

Nir Eyal

MAY 1, 2018

Nir’s Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space because their persuasive influence transcends screen-level interactions.

Customer Feedback 63

Customer Feedback Consulting Startups Management 63

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing

Generation Focus

MAY 1, 2018

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with your customer without being directly in the process. Not convinced you need interviews beyond your product launch? Then consider the following. ,,Your Customer’s Needs Aren’t Stagnant. Your customers and values are ever evolving.

User Testing 48

User Testing Product Research Customer Experience Market Research 48

Userzoom

MAY 1, 2018

Welcome to another in our series of UX beginner’s guides where we highlight disciplines from the wider world of user research and beyond. This week: ethno graphic research. Before we get into the details of this particular field of… uh… field study and how it relates to user research and design, let’s understand what is meant by ’ethnography’.

Research Software 48

Research Software User Testing Reporting Tools Data Visualization 48

Generation Focus

MAY 1, 2018

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with your customer without being directly in the process. Not convinced you need interviews beyond your product launch? Then consider the following. ,,Your Customer’s Needs Aren’t Stagnant. Your customers and values are ever evolving.

User Testing 48

User Testing Product Research Customer Experience Market Research 48

Userzoom

MAY 1, 2018

Welcome to another in our series of UX beginner’s guides where we highlight disciplines from the wider world of user research and beyond. This week: ethno graphic research. Before we get into the details of this particular field of… uh… field study and how it relates to user research and design, let’s understand what is meant by ’ethnography’.

Research Software 48

Research Software User Testing Reporting Tools Data Visualization 48

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Generation Focus

MAY 1, 2018

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with your customer without being directly in the process. Not convinced you need interviews beyond your product launch? Then consider the following. Your Customer’s Needs Aren’t Stagnant Your customers and values are ever evolving.

User Testing 48

User Testing Product Research Customer Experience Market Research 48

DISQO

MAY 1, 2018

Great product teams understand that consumer preferences are rapidly changing. Building successful products means chasing a moving target: what was true yesterday may not be true tomorrow. There are a number of interconnected forces at play – some internal (e.g. positive media coverage) and some external (e.g. interest rates) to your company. Whether it’s cord cutting or telemedicine, teams in every industry need to track key shifts in user behaviors to stay relevant in real-time.

User Testing 40

User Testing Data Visualization Customer Feedback Product Research 40

TSIA

MAY 1, 2018

TSIA’s Technology Services World (TSW) conference is coming up, May 7-9 at the Manchester Grand Hyatt, right on the Embarcadero in San Diego. Our theme for this conference is “Blending Service and Sales Motions.” I have the honor of giving the pre-conference keynote at 11:45am, and this gives me the opportunity to talk about a trend I’m seeing for professional services: microtransactions.

Technology 40

Technology 40

DISQO

MAY 1, 2018

Great product teams understand that consumer preferences are rapidly changing. Building successful products means chasing a moving target: what was true yesterday may not be true tomorrow. There are a number of interconnected forces at play – some internal (e.g. positive media coverage) and some external (e.g. interest rates) to your company. Whether it’s cord cutting or telemedicine, teams in every industry need to track key shifts in user behaviors to stay relevant in real-time.

User Testing 40

User Testing Data Visualization Customer Feedback Product Research 40

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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

User Testing

Indicative

MAY 1, 2018

While the General Data Protection Regulation (GDPR) is a law meant to protect residents of the European Union, its reach does not end at EU borders. GDPR is the culmination of 6 years of EU proposals, drafts, comments, and negotiations aimed at creating uniform digital privacy protections. These protections extend to EU residents no matter where the company using their information is located.

Data Visualization 40

Data Visualization Analytic Tools Document Definition 40

DISQO

MAY 1, 2018

Great product teams understand that consumer preferences are rapidly changing. Building successful products means chasing a moving target: what was true yesterday may not be true tomorrow. There are a number of interconnected forces at play – some internal (e.g. positive media coverage) and some external (e.g. interest rates) to your company. Whether it’s cord cutting or telemedicine, teams in every industry need to track key shifts in user behaviors to stay relevant in real-time.

User Testing 40

User Testing Data Visualization Customer Feedback Product Research 40

Mind the Product

MAY 1, 2018

Summary: A ProductTank London talk that advises you accept that you are part of any failure that happens and be specific about the issues that you face. This helps you to work through them as a team and sets an example for others to follow. When success does come, make sure you expose the specific actions of people that led to it so that the team can reproduce them.

Technical Advisors 101

Technical Advisors Construction Vision Presentation 101