Tue.Jul 09, 2019

Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio.

A comprehensive guide to A/B testing

Userzoom

How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

Hook trial users from their first use

Inside Intercom

In 1898, American sales pioneer E. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention.

Lessons From the Space Race: 3 Steps to Better Product Decisions

Mind the Product

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists.

Make an Impact with Customer Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

What Leadership Qualities Does it Take to be a Good Leader?

UX Studio

Ever wonder about the difference between leadership and management? This article shares essential leadership qualities. Also, we’ll give some examples of what leadership on a UX team looks like. What does leadership involve?

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The Science Behind How We Can Predict a Customer’s Likelihood to Renew

Gainsight

It’s basically the holy grail of subscription business: how can you accurately and scientifically predict whether a customer is going to renew or not?

7 things to do before starting your application redesign

The Product Coalition

A successful redesign of an application isn’t just about looking at the user interface and changing the look of some fields and buttons. If you want to achieve quantifiable results that will have real business impact, you need to look beyond the top level skin of the platform.

5 Actionable Tips To Hire The Best Developers For Your Startup

Arkenea

Hiring talented developers for your startup is something the founders reportedly find tougher than raising finances for their business. In today’s tech-driven world, sourcing and hiring the right tech talent for your team is a huge challenge.

Creating the Perfect Mobile App For Your Business

The Product Coalition

Knowing the widespread use of mobile devices, if your business doesn’t have an app, it really needs one. It is the easiest way to engage your customers and also attract new ones. With the help of an app, you can also promote your product, earn revenue by in-app ads or purchases and much more.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

3 Myths About Bringing Customers into Agile Development

Centercode

Technology isn’t the only thing that’s evolving. Customer expectations for product functionality – and how quickly issues are resolved when they don’t meet expectations – have increased considerably in the past 20 years.

Agile Project Kickoffs

Johanna Rothman

I've led various project kickoffs over the years. Back in the closer-to-waterfall days, we had to introduce ourselves to each other. We could then move to the project purpose and release criteria. Now that agile teams stay together, we can change the kickoff to more project-specific work. I wrote an article several years ago, Keys to Chartering an Agile Project. That article has the template I offered in Manage It! In Create Your Successful Agile Project , I suggested a reframe for the charter.

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Product Management Statistics: What You Can Learn

UXCam Bluespace

The following Product Management Statistics open your eyes about the conceptions and misconceptions of product management. Product Management Product management

What milkshakes and your product hierarchy have in common

ProductBoard

productboard’s product hierarchy allows you to easily capture and organize all your ideas from large to small. As Customer Success Manager, customers often ask me about the best way to structure their product hierarchies within productboard.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Team bonding: Exploring how mandatory and optional activities affect employees

Nulab

In 2016, over 1 in 3 employees in the U.S. were millennials, the most represented generation in the labor force. By 2020, millennials are expected to account for half of the U.S. workforce, and by 2025, 75% of the global workforce. .

Product Accessibility Shouldn’t Be an Afterthought

ProductPlan

I recently attended a presentation by Benjamin Evans, Inclusive Design Lead at Airbnb, on product accessibility and his experience with designing for inclusion. It really got me thinking about how we build products in tech and the inherent biases in product management. In an environment that prizes “minimum viability” and “failing fast” there’s seldom much of an appetite for slowing down the parade of new features and functionality to prioritize product accessibility.

How we’re leveraging customer insight to improve Enhanced Metrics

UserTesting

Recently we launched Enhanced Metrics — visualizations of behavioral data that give customers even more information at a glance and support fast discovery of critical insights.

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