Tue.Jul 09, 2019

Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio.

A comprehensive guide to A/B testing


How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

Hook trial users from their first use

Inside Intercom

In 1898, American sales pioneer E. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention.

Lessons From the Space Race: 3 Steps to Better Product Decisions

Mind the Product

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists.

How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

What Leadership Qualities Does it Take to be a Good Leader?

UX Studio

Ever wonder about the difference between leadership and management? This article shares essential leadership qualities. Also, we’ll give some examples of what leadership on a UX team looks like. What does leadership involve?

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A comprehensive guide to A/B testing


How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

The Science Behind How We Can Predict a Customer’s Likelihood to Renew


It’s basically the holy grail of subscription business: how can you accurately and scientifically predict whether a customer is going to renew or not?

Product Accessibility Shouldn’t Be an Afterthought


I recently attended a presentation by Benjamin Evans, Inclusive Design Lead at Airbnb, on product accessibility and his experience with designing for inclusion. It really got me thinking about how we build products in tech and the inherent biases in product management. In an environment that prizes “minimum viability” and “failing fast” there’s seldom much of an appetite for slowing down the parade of new features and functionality to prioritize product accessibility.

5 Actionable Tips To Hire The Best Developers For Your Startup


Hiring talented developers for your startup is something the founders reportedly find tougher than raising finances for their business. In today’s tech-driven world, sourcing and hiring the right tech talent for your team is a huge challenge.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

What milkshakes and your product hierarchy have in common


productboard’s product hierarchy allows you to easily capture and organize all your ideas from large to small. As Customer Success Manager, customers often ask me about the best way to structure their product hierarchies within productboard.

3 Myths About Bringing Customers into Agile Development


Technology isn’t the only thing that’s evolving. Customer expectations for product functionality – and how quickly issues are resolved when they don’t meet expectations – have increased considerably in the past 20 years.

Product Management Statistics: What You Can Learn

UXCam Bluespace

The following Product Management Statistics open your eyes about the conceptions and misconceptions of product management. Product Management Product management

7 things to do before starting your application redesign

The Product Coalition

A successful redesign of an application isn’t just about looking at the user interface and changing the look of some fields and buttons. If you want to achieve quantifiable results that will have real business impact, you need to look beyond the top level skin of the platform.

Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.

Agile Project Kickoffs

Johanna Rothman

I've led various project kickoffs over the years. Back in the closer-to-waterfall days, we had to introduce ourselves to each other. We could then move to the project purpose and release criteria. Now that agile teams stay together, we can change the kickoff to more project-specific work. I wrote an article several years ago, Keys to Chartering an Agile Project. That article has the template I offered in Manage It! In Create Your Successful Agile Project , I suggested a reframe for the charter.

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Creating the Perfect Mobile App For Your Business

The Product Coalition

Knowing the widespread use of mobile devices, if your business doesn’t have an app, it really needs one. It is the easiest way to engage your customers and also attract new ones. With the help of an app, you can also promote your product, earn revenue by in-app ads or purchases and much more.

5 ways to use Cacoo to align your team’s goals


Map out a path to your team’s overarching goal. Most people are visual thinkers. That means visualizing how you plan to achieve your goals can help you spot valuable opportunities and avoid overlooking critical risks.

Team bonding: Exploring how mandatory and optional activities affect employees


In 2016, over 1 in 3 employees in the U.S. were millennials, the most represented generation in the labor force. By 2020, millennials are expected to account for half of the U.S. workforce, and by 2025, 75% of the global workforce. .

How to Design Strong Experiments

Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk us through the three key elements that help you design stronger experiments and come away with the evidence you need to advance your idea.

How we’re leveraging customer insight to improve Enhanced Metrics


Recently we launched Enhanced Metrics — visualizations of behavioral data that give customers even more information at a glance and support fast discovery of critical insights.

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