June, 2022

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Behind the Product: Why CNN+ Failed

280 Group

In our “Behind the Product” series, we discuss examples of products or services that highlight a particular Product Management concept or principle. As Product Managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not so good, practices in Product Management.

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Six Common KPI Mistakes to Avoid

Roman Pichler

Listen to this article: [link]. 1 No Product KPIs. Imagine that you have trained hard to run a half-marathon. Shortly after the start of the race, your smart watch stops working, and you discover that you didn’t bring your phone. Consequently, you don’t know for sure how fast you are running and if you are on track to achieve your target finish time.

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Customer Love Stories Podcast: Episode 10

Alchemer Mobile

How do Portland Timbers and Barak Obama both use authenticity, storytelling, and community to build lifelong fandoms? In this episode of Customer Love Stories, the VP of Marketing at the Portland Timbers and the Portland Thorns, Mark Jacobs, sat down with Robi Ganguly to discuss all things customer love. -->. Host: Apptentive CEO and Co-founder, Robi Ganguly.

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From first touch to qualified lead: How to use live chat for sales

Intercom, Inc.

The promise of live chat for sales teams is being able to connect faster with higher quality leads. But any target-focused sales professional will want to know: how well does live chat actually work? Live chat – especially when it’s part of a modern customer communications platform that helps you make the most of every engagement – is a powerful addition to your sales tech stack.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?

Product Talk

Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no one wants or needs. Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no one wants or needs. – Tweet This.

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5 Types of Product Managers in High Demand Right Now

The Product Coalition

Great products are the heartbeat of any successful SaaS business - which is why these 5 Product Managers are in high demand today. Continue reading on Product Coalition ».

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Adapt Best Practices with Product Ops

Product Management Today Submitted Articles

ProductOps is a specialized role that normalizes and helps scale the product function across all products and services. Your teams have adopted numerous methods and roles. They have attempted to implement the same practices as described in that article or webinar, yet don't seem to get the same outcomes. Why is it not working? Because your organization is unique.

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NPS+: 5 Steps to Get More Out of NPS Surveys

Alchemer Mobile

An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today. However, all good things come to an end, or in this case, just need improvements to still be effective today. NPS versus NPS+.

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Form specialist Caroline Jarrett on designing surveys that work

Intercom, Inc.

?. For years, people have been abusing surveys. From dull subject lines to the wrong questions, from sending out questionnaires after the fact to sending them way too often, there is a lot that organizations have gotten wrong about how to design a survey. Today’s guest is fighting to preserve the value of surveys in the face of all this misuse. Caroline Jarrett became interested in forms around 30 years ago while delivering optical character recognition systems to the UK Inland Revenue, which in

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Product Talk

Not having enough time is one of the main reasons people say they can’t interview customers every week. And this is not just an empty excuse—most product people’s calendars are packed. So the idea of trying to carve out time to recruit and schedule interviews might feel like an impossible task. But it doesn’t have to. The idea of trying to carve out time to recruit and schedule interviews might feel like an impossible task.

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The key to a great hypothesis – Mark Tsirekas on The Product Experience

Mind the Product

What does a good hypothesis look like in product and what does it include? In this weeks' podcast episode, Lily and Randy say down with Mark Tsirekas, VP of Product at ZOE to discuss both the scientific and the non-scientific methods behind hypothesis and testing. [.] Read more » The post The key to a great hypothesis – Mark Tsirekas on The Product Experience appeared first on Mind the Product.

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Embrace the Hard Questions: Adversity in Product Management

The Product Coalition

Product managers exist to ensure the right thing gets built in the right way and to be right about the thing — and that means a lot of… Continue reading on Product Coalition ».

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Help Your Customers React the Way You Want with These Roadmap Options, Part 3

Johanna Rothman

In Part 1 , I said that customers need a different kind of roadmap than teams do. Teams need the focusing details now and a way to look forward. But, depending on where your product is in the market, your customers might want or need different information. Let's start there. One thing to remember: you might not need a customer-facing roadmap at all if you release often enough.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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How to Use Voice of the Customer Data to Improve Your Product

Alchemer Mobile

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more.

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Announcing Intercom’s new Inbox: The fastest and most powerful inbox designed for scale

Intercom, Inc.

As more and more business moves online, and customer expectations have risen accordingly, the demands on support teams have soared – it often feels like teams now need superhuman speed just to keep up. Increased volume, higher expectations, and team burnout are just a few of the issues businesses are facing. Ultimately, customer support reps are in need of tools that help them do their jobs more efficiently, effectively, and enjoyably.

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Products and People

svpg

“In the end, there are two things that matter: products and people. What you build, and who you build it with.” – Tony Fadell One of the most common questions I’m asked is how to convince your CEO to take a hard look at how you create your products, and consider adopting the practices of. The post Products and People appeared first on Silicon Valley Product Group.

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Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Mind the Product

In his opening keynote session at #mtpcon SF+Americas 2022 day two, Oji Udezue, Product Lead at Twitter, examines the key elements needed to create impactful product systems that elevate everyone. [.] Read more » The post Product Systems: How to manufacture lightning in a bottle by Oji Udezue appeared first on Mind the Product.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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How Product Managers Can Manage Stakeholders Without Going Crazy

The Product Coalition

Managing stakeholders is a major part of the role as a product manager. Here are some tips I’ve learned that can help you level up. Continue reading on Product Coalition ».

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Important Firsts for Product Managers

The Product Guy

At the beginning, meet with as many people, from leadership to more, as you can, find out what they like and don’t like and why things are the way they are. Watch and learn more from product management expert, Amin Bashi.

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Get Comfortable With Being Uncomfortable

Nir Eyal

Humans have an evolutionary need to be challenged—to feel discomfort. We may not enjoy whatever discomfort we expose ourselves to in the moment—be it a physical, mental, or spiritual hardship—but doing so is key to personal growth and even just plain contentment. However, if we’re to take that first step outside of our comfort zone, we have to get comfortable with being uncomfortable.

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Customer Experience author Elizabeth Dixon on the CX that makes an impact

Intercom, Inc.

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. It’s all about having the right mindset, taking ownership of your abilities, and doing what’s in your power to drive positive experiences for customers. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Stop Overcomplicating It: The Simple Guidebook to Upping Your Management Game

First Round Review

Russ Laraway wades through all of the competing opinions, complex frameworks and advice out there on how to be a better manager, creating a simple, data-backed leadership toolkit.

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Nailing the final phase of your product roadmap

Mind the Product

Nail the final phase of your product roadmap by understanding the process and preparation involved in a product launch. With these tips, you can stick the landing on a winning release. [.] Read more » The post Nailing the final phase of your product roadmap appeared first on Mind the Product.

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40 Leadership Qualities that Can Make You a Great Product Manager

The Product Coalition

The success of any product strategy depends on the attributes and dedication of a quality product manager. Let’s explore 40 attributes… Continue reading on Product Coalition ».

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Solving for Customers

The Product Guy

It is not just about solving the problems, but also communicating and effectively marketing the solution to the customers. Watch and learn more from product management expert, Amin Bashi.

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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo