April, 2025

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Reduce Customer Acquisition Cost: 10 Proven Strategies

DevelopmentCorporate

The Hidden Crisis: Why Your Customer Acquisition Costs Keep Rising The cost of acquiring new customers is a significant challenge impacting businesses of all sizes. Easily attracting new customers is becoming increasingly difficult, creating a complex and expensive landscape. This shift requires businesses to re-evaluate their strategies and find cost-effective acquisition methods.

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App Conversion Optimization: Quick Wins vs. Long-Term Strategies

Userpilot

According to a recent survey, 80% of consumers are more likely to patronize a company that provides a tailored experience. This statistic buttresses the importance of personalization during app conversion optimization. But conversion optimization goes beyond just personalization. You must find the right balance of strategies that bring immediate results while driving long-term product growth.

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Storyboarding for Influence: How Product Managers Can Drive Alignment Without Authority

Productside

90% of executives say they prefer visual storytelling over dense reports. Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. In our recent webinar, Dean Peters and Tom Evans shared a smarter way forward: storyboarding. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox.

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The Conversations That Shape Product Leadership

BrainMates

The Conversations That Shape Product Leadership By ADRIENNE TAN A reflection from the Product Leaders Network We often say product leadership is about setting vision, driving strategy, and building high-performing teams. Thats true but incomplete. At its core, product leadership is a communication discipline. Its the conversations you have (and the ones you avoid) that shape your influence, your teams momentum, and your ability to deliver outcomes.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Understanding the Impact of Tariffs on E-Commerce Pricing Elasticity

AB Tasty

This is a guest article written by Edoardo Aliprandi from our partners at Converteo on the effect of US tariff hikes in both the US and Europe. Edouardo is a lead data pricing manager analytics engineer with a background in economics and has given us a guide as to how the threat of new tariffs will impact e-commerce websites, the economy, and price-elasticity.

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Navigating the Product Management Rollercoaster: From IC to Leader

People-First Product Leadership

Are you a Product Manager at a crossroads - stay or go? Feeling pressure to climb the ladder but wondering if it's the right move? Or maybe you're a seasoned leader missing the hands-on nature of an individual contributor (IC) role? You're not alone. Recently I've been continually hearing from PMs questioning their path. One client at a tech giant confessed feeling lost as her boss constantly changed direction.

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How to Increase App Users: Strategies + Tools

Userpilot

If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Why? Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. But the reality is that youre either not getting enough of the right users in the door, or you’re not giving them enough to stay.

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Sunday Rewind: Why you need quantitative AND qualitative data

Mind the Product

This weeks Sunday Rewind is a 2018 post from Glenn Block and Timo Hilhorst on the differences and respective merits of quantitative and qualitative data and why its important for product managers to gather both types. Quantitative or hard data is information that can be measured and written down with numbers. It includes surveys, application Read more » The post Sunday Rewind: Why you need quantitative AND qualitative data appeared first on Mind the Product.

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Top Private Equity Operating Partners: Driving Success

DevelopmentCorporate

The Evolution of Private Equity Operating Partners The private equity landscape has changed significantly. Operational excellence is now a primary focus, replacing the previous emphasis on financial engineering. This signifies a fundamental shift in how private equity firms generate value. They're moving away from simply structuring deals and towards actively managing their portfolio companies.

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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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TPG Live Recap: Bridging Enterprise Customer Gaps & Leading Hybrid Product Teams

The Product Guy

At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles? Our roundtable featured experienced voices from product strategy, B2B SaaS, and startup innovation: Jordan Bergtraum – Head of Product, B2B SaaS consultant Kelvin Wilson – Founder & CTO, OD Sense Drew Falkman – Prod

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Breaking the Silos: How Product and Engineering Build Better Together

Productside

Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments. With over two decades in engineering and a career shaped by deep partnerships with product leaders, Guy brought a clear-eyed perspective to the tableone thats gro

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AI and Product Strategy

Roman Pichler

Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] Below are four examples of how this can be achieved. Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] Market Research AI-bas

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An unbelievable offer: Now get one free year of Cursor, v0, Replit, Lovable, and Bolt pro plans with an annual subscription to Lenny’s Newsletter

Lenny Rachitsky

The greatest bundle ever just got so much bigger, and unbelievably better. Now when you subscribe to Lenny’s Newsletter, you’ll get one free year of 10 incredible products, including five of the hottest AI tools in the world right now: Bolt Cursor Lovable Replit v0 This is in addition to the existing beloved products we’ve already got in the bundle: Linear Notion Perplexity Pro Superhuman Granola These companies have never offered anything like this before.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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Top product management reads in April

Mind the Product

From a case study on moving from a matrix to a product-based structure to a talk on how to thrive as an AI product manager, heres a look at the most read Mind the Product articles and talks in April. A case study: How we transformed YCH Blue Digital Limited structure from matrix to product-based Read more » The post Top product management reads in April appeared first on Mind the Product.

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Common Usability Issues with Web APIs: And How Discovery Can Help

Product Talk

Last week, I shared that we often get asked, Do API teams need to do discovery ? You wont be surprised to hear my answer is yes. I even recorded a short video about the topic: But to really get the point across, Im writing a multi-week series about APIs what they are and how they work , the most common challenges that arise and how discovery can help, and several real-world stories about how API teams are putting the discovery habits into practice.

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Mastering Communication—The Key to Product Management Influence

The Product Guy

In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Jenna Gaudio highlights the importance of communication in product management. She explains how understanding different communication languages and emotional cues helps product managers influence decisions and gain team alignment. Jenna emphasizes that product managers must effectively convey the value and impact of solutions to ensure consensus across teams.

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Product Leadership, Rewritten: Season 3 Collection of Productside Stories

Productside

Productside | Product Management Courses & Training Product Leadership, Rewritten: Season 3 Collection of Productside Stories What Todays PMs Need to Lead Tomorrows Teams Product leadership isnt standing still. And neither can you. As AI, product ops, and platform thinking reshape the way teams work, the role of the product leader is changing fast.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The Risks of Data Fragmentation + How to Fix Fragmented Data

Userpilot

When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar? This fragmentation occurs when critical business information becomes scattered across disconnected systems, creating dangerous blind spots for product managers trying to make inform

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Inside monday.com’s transformation: radical transparency, impact over output, and their path to $1B ARR | Daniel Lereya (Chief Product and Technology Officer)

Lenny Rachitsky

Listen now: YouTube // Apple // Spotify Brought to you by: Enterpret —Transform customer feedback into product growth Airtable ProductCentral —Launch to new heights with a unified system for product development Vanta —Automate compliance. Simplify security Daniel Lereya , the Chief Product and Technology Officer at monday.com, shares how he and his team realized they were being outpaced by competitors and how that realization completely transformed how they operate and allowed

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All about the mission: Product management in non-profits

Mind the Product

Its too easy to assume that everyone works in a commercial organisation. But what if you dont? In the UK for example, the third sector employed about a million people last year and made a significant contribution (18 billion) to the economy (0.8% of GDP). How is product management in a non-profit different from elsewhere? Read more » The post All about the mission: Product management in non-profits appeared first on Mind the Product.

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Design Critique: Framework

UX Planet

Illustration by Craftwork Design. Its nearly impossible to improve a design without feedback from others. Its no surprise that design critique is one of the most valuable and common exercises product teams practice when building new products. Despite the negative connotation the word critique may carry, the purpose of design critique isnt to put designers on the spot.

Framework 101
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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#HowIPM Feeling Momentum

The Product Guy

How to Sustain Momentum as a Product Manager Tip from Shobhit Chugh, PM at Google Keeping your team motivated and aligned isnt just about deadlines and demosits about momentum. In this episode of How I PM, we hear from Shobhit Chugh, Product Manager at Google (and improv enthusiast ), who shares his top approach to building and sustaining momentum throughout the product development journey.

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The Future of Product Innovation: Insights from Joeri Devisch

Productside

Product innovation is now non-negotiable. Companies that want to stay relevant need to solve real problems, adapt faster than the market, and lead with clarity across silos. In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies.

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How to Create Mobile Surveys to Gather Real-Time User Feedback

Userpilot

When done right, mobile surveys receive up to 3x higher response rates than traditional web surveys. With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic user feedback. But here’s the challenge: successful mobile surveys require a tailored playbook; what works on desktop can actively harm your mobile response rates.

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Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor)

Lenny Rachitsky

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Vanta —Automate compliance. Simplify security Coda —The all-in-one collaborative workspace Wes Kao is an entrepreneur, coach, and advisor. She co-founded the live learning platform Maven, backed by First Round and a16z.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Sunday Rewind: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

Mind the Product

This weeks Sunday Rewind is a 2022 #mtpcon Digital Americas talk from Samihah Azim, then a product designer at Cash App, which looks at the importance of taking a human-centred approach to product design. During her talk, Samihah walks us through a framework leveraging business design to make better product decisions that consider the entire Read more » The post Sunday Rewind: Metrics dont have all the answers: a human-centered approach to business strategy by Samihah Azim appeared first on

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UX vs. CRO: How Harmonizing Design and Strategy Can Skyrocket Your eCommerce Revenue

UX Planet

Imagine this: A potential customer lands on your eCommerce site, intrigued by your offerings. But instead of making a purchase, they leave just moments later. Sound familiar? Its a scenario many eCommerce managers face, often leading to sleepless nights and endless revenue projections. The solution? A harmonious blend of User Experience and Conversion Rate Optimization.

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Drew Falkman on Listening Beyond What Customers Ask For

The Product Guy

What if building what customers ask for is the reason your product is failing? In this episode, Drew Falkman walks us through the evolution of his product discovery mindsetfrom sketching solutions on a whiteboard with no customer input, to learning (the hard way) why even listening too literally can lead you astray. This ones all about the nuance of listening how to hear what users really need, not just what they say.