December, 2017

Key Best Practices for Using Customer Feedback

Folding Burritos

As Product Managers, we perfectly understand the need to generate and use customer feedback. What isn’t so often clear is how to do this on a day-to-day basis, when we’re not as experienced or when we deal with “less than ideal” products and organizations.

Self-coaching methods to improve your leadership

Lead on Purpose

Guest post by John Packham The debate is still out about whether leaders are born or made, but if you are looking to up your leadership game this year, you’ll want to do what all great leaders do: practice self-coaching. … Continue reading → Leadership Team Building decisions gratitude productivity self-coaching success

Leveraging Failure in Product Management

Roman Pichler

Why Failing Can Be Hard. If we like it or not, failure is an essential innovation ingredient. It’s impossible to successfully innovate without taking informed risks and making mistakes.

BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. With events throughout the year, our organizing committee has loved being on this journey with all of you.

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Announcing The Secret Product Manager Handbook

The Secret PM Handbook

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers. I always wanted the “secret handbook” – so I wrote it.

Data Acquisition: A Primer for IoT Product Managers

Tech Product Management

One of the key attributes of the Internet of Things is its ability to measure physical signals to better understand the world around us. It is a very important topic and one that Product Managers should have a good grasp on.

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How to shift the competition

Lead on Purpose

Successful business leaders thrive on competition. They’re at their best when contending for the top customers in high-end markets. They may feel that if they’re not in the middle of a cut-throat battle with competitors, they must not be succeeding. … Continue reading → Innovation Knowledge Leadership Trust Blue Ocean business execution initiative market insight opportunities risk shift

What I learned from speaking at three Product Management Conferences in one year

Tim Herbig

Photo was taken by Product Management Festival 2017 Team. I’m not a big believer in granular (New Year’s) resolutions. Instead, similar to the approach I follow in product development, I like to follow overall themes to pursue.

How To Determine Market Definition and Sizing

bpma ProductHub

Your shiny new product is almost ready and the Chiefs want to know: How many people will buy it? Who will buy it? What’s the revenue forecast? Feel like you’re throwing a Dart against a Roulette Wheel?

The Results Are In! Feedback from the First Continuous Interviewing Cohort

Product Talk

Hi there, Product Talk readers! I’m Melissa Suzuno. I’ve been helping Teresa with Product Talk content behind the scenes for the past few years. You may have noticed my handiwork if you’re a fan of the Oxford comma or em dash.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

10 Ways to Celebrate Your Product Manager this Holiday Season

Mind the Product

Even though we can’t do it all ourselves, product managers are often the unsung heroes in the tech world. Here are 10 great ways to recognise the product managers in your team and show them some love this holiday season. The Product Management Books of the Year.

Step-by-Step Fundraising Tactics from the NYC Legend Who Raised $750M

First Round Review

Kevin Ryan has spent decades on both sides of the fundraising table. Here, he provides secrets seldom shared for getting and keeping VCs interested before closing the deal. Continue reading at First Round Review »

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Please Try.

Melissa Perri

“What have you tried to fix that problem?”. Over the past year, I’ve spent most of my time working with Product Managers, UX Designers, and Leadership of companies going through some sort of change. Change in process, change in roles, and a lot of change in expectations.

MVPs are too expensive – How wasteless validation leads to better insights

Tim Herbig

Picture was taken by Product Management Festival Team. This post is the summary of a talk I gave throughout 2017 at a couple of product management conferences. I was on stage at Working Products 2017 , Productized Conference 2017 and Product Management Festival 2017. … Continue Reading.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Which Lead Tactics Work Best

Clever PM

The worst number in business is one. If you have just one source of leads, it is only a question of time when the price per click goes up or the targeting options change or the viewership of the publication changes. Because of this, you want to have several lead generation mechanisms in place.

Your Audience’s Real Roadmap Questions

Mironov Consulting

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences.

What we Learned About Product Management in 2017

Mind the Product

As another year draws to a close, it seems appropriate to look back at some of the highlights of 2017, assess the progress we’ve made as a community, and examine how we’ve pushed the craft of product management forward.

Here’s How to Wield Empathy and Data to Build an Inclusive Team

First Round Review

When it comes to diversity and inclusion, D&I leader Ciara Trinidad lets the data speak. When she left her last startup, the 125-person company was 59% women, its sales team had gender parity, and underrepresented minorities constituted the majority of its product team.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

The Goal Is Crucial to Pricing

Pragmatic Marketing

Sometimes, I have to be reminded of the obvious. Earlier, I was coaching a company on pricing. As I was listening to descriptions of their customers, their channels and the problems they solve, my mind was swirling with ideas. Let me tell you, these ideas were brilliant.

Persona-based pricing: Find the pain

Under10 Playbook

All wish to possess knowledge, but few, comparatively speaking, are willing to pay the price.—Juvenal, —Juvenal, Roman poet. There are a number of tech support organizations for consumers but the one I hear about the most is Geek Squad® They’ve got the product right.

Story Points are a Signalling Tool

Clever PM

I was called into a meeting with a team here in the office a couple weeks ago because they told me they had a “question” about the estimations that they were doing. As we started talking, it became immediately apparent what the problem was, they were getting into arguments about whether their estimates were “too […]. Product Management Agile Backlog Culture Definitions Developers Development Facilitation Good PM Learning Planning Scrum Tools User Stories

Guest Blog: Customer Service in Retail – Infographic

Mironov Consulting

This week we feature an article by Patrick Thuot who shares an infographic about how customer service can help the retail industry. A customer-centric approach can help any type of business succeed. – Shep Hyken.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

3 Ways to Enlist Your Usage Data to Drive Product Development

Mind the Product

Recently, Gartner revealed its top predictions for IT organizations for 2018. Among the expected buzz around technologies like artificial intelligence, blockchain, and the Internet of Things, was something a bit surprising to me. Gartner predicted that by 2022, most people in mature economies will consume more false information than true information.

How Product Managers Get Promoted

Sequent Learning

The post How Product Managers Get Promoted appeared first on Sequent Learning Networks. BLOG FEATURED PRODUCT MANAGEMENT

Lists of Must Reads From the Most Talented Tech Operators in Our Network

First Round Review

Dig into seven reading lists curated by our network of operators and experts, as they recommend must-reads for their disciplines: product, sales, recruiting, marketing, management, engineering and more. Continue reading at First Round Review »

The negative impact of change

Under10 Playbook

All change has a negative impact in the short-term. Steve Johnson. Product leaders should always be learning. Learning about market problems, customers and prospects, sales and promotion challenges, and new methods. You’ve brought in agile methods to reduce your time to market.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. Fortunately, there are new technical approaches that are making this a significantly different picture, although there are still lots of interesting design challenges. Eric Feinstein, Professional Services Manager at Looker, has done workshops with lots of product managers who are looking to add effective reporting. He will use the example of a product manager of a learning management software system and how she would go through the process of defining reporting for users of the product. He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface.

Personal Productivity is Just as Important as Professional Productivity

Clever PM

As Product Managers, we’re often deeply and intimately involved in the processes that our companies use in their everyday business. Issue tracking systems, customer feedback systems, email and IM systems — there’s a neverending list of tools that we use on a daily basis to further our own (and others’) professional productivity. Having such a […]. Product Management Good PM PM Problem Solving Tools

Product Managers Struggle To Get Dashboard Screens Correct

The Accidental Product Manager

Dashboard screens are nice to look at but hard to make correctly Image Credit: Andrea. If you’ve had a chance to jump into a new car lately, undoubtedly your attention has been drawn to the dashboard screen that just about every car has nowadays.

The Product Agent: Managing Ideas on a Product Team

Mind the Product

My journey to product management was not what you might expect, but then again, maybe you would. I studied accounting and computers in high school. At 19 I got a job as a computer technician and by 21 I was a computer science major. I then got a job on campus as a network administrator.

7 Metrics Every Product Marketing Manager Should Know

Pragmatic Marketing

Tracking Leads is a Waste of Time. One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. The approach comes from the old sales phrase “It’s a numbers game!” ” “Get me more leads and I’ll close more deals!” ” Not likely. What’s needed is a way to check on the health of the product, to monitor its vitals. To know that it’s healthy.

Project Analytics: Visibility that Aids Risk Management

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Product Managers face changes that put delivery at risk. Just as you use data from the customer to inform your solutions, transparency during the building of those solutions is critical for making better risk mitigation decisions. Whether your solution has fixed scope, fixed scheduling, fixed resources or fixed level of quality, the earlier you can know when these are at risk (and how) the better. The more clear the picture, the better you can understand the impacts of changes, and the more effectively you can deliver the solution the customer needs, when they need it, at a reasonable cost. This session will focus on the use of a One-Dimensional Product Backlog from a risk management point of view. We will show how this tool can be used to monitor and evaluate how your solution is getting built, and a clear view of any cascading impacts risks have as they surface.