December, 2017

BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. With events throughout the year, our organizing committee has loved being on this journey with all of you.

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Leveraging Failure in Product Management

Roman Pichler

Why Failing Can Be Hard. If we like it or not, failure is an essential innovation ingredient. It’s impossible to successfully innovate without taking informed risks and making mistakes.

10 Ways to Celebrate Your Product Manager this Holiday Season

Mind the Product

Even though we can’t do it all ourselves, product managers are often the unsung heroes in the tech world. Here are 10 great ways to recognise the product managers in your team and show them some love this holiday season. The Product Management Books of the Year.

Data Acquisition: A Primer for IoT Product Managers

Tech Product Management

One of the key attributes of the Internet of Things is its ability to measure physical signals to better understand the world around us. It is a very important topic and one that Product Managers should have a good grasp on.

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

More Trending

Announcing The Secret Product Manager Handbook

PM Hardcore

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers. I always wanted the “secret handbook” – so I wrote it.

What we Learned About Product Management in 2017

Mind the Product

As another year draws to a close, it seems appropriate to look back at some of the highlights of 2017, assess the progress we’ve made as a community, and examine how we’ve pushed the craft of product management forward.

The Results Are In! Feedback from the First Continuous Interviewing Cohort

Product Talk

Hi there, Product Talk readers! I’m Melissa Suzuno. I’ve been helping Teresa with Product Talk content behind the scenes for the past few years. You may have noticed my handiwork if you’re a fan of the Oxford comma or em dash.

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How Product Managers Market Death

The Accidental Product Manager

Death needs to be marketed also. Image Credit: Zach. I’m hopeful that most of us don’t spend a lot of time each day thinking about death. For most of us this is not a pleasant subject and so we try to avoid thinking about it as much as possible.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Step-by-Step Fundraising Tactics from the NYC Legend Who Raised $750M

First Round Review

Kevin Ryan has spent decades on both sides of the fundraising table. Here, he provides secrets seldom shared for getting and keeping VCs interested before closing the deal. Continue reading at First Round Review »

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7 Metrics Every Product Marketing Manager Should Know

Pragmatic Marketing

Tracking Leads is a Waste of Time. One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. The approach comes from the old sales phrase “It’s a numbers game!” ” “Get me more leads and I’ll close more deals!” ” Not likely. What’s needed is a way to check on the health of the product, to monitor its vitals. To know that it’s healthy.

Your Audience’s Real Roadmap Questions

Mironov Consulting

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences.

The Product Agent: Managing Ideas on a Product Team

Mind the Product

My journey to product management was not what you might expect, but then again, maybe you would. I studied accounting and computers in high school. At 19 I got a job as a computer technician and by 21 I was a computer science major. I then got a job on campus as a network administrator.

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.

Please Try.

Melissa Perri

“What have you tried to fix that problem?”. Over the past year, I’ve spent most of my time working with Product Managers, UX Designers, and Leadership of companies going through some sort of change. Change in process, change in roles, and a lot of change in expectations.

How Should Facebook Tell People About News?

The Accidental Product Manager

People get a lot of their news from Facebook, but what news should they get? Image Credit: Jurgen Appelo. So here’s an interesting question for you. If I was to ask you where people spend the most amount of time when they are on the Internet, where would you say that they go? Google? Yahoo?

Persona-based pricing: Find the pain

Under10 Playbook

All wish to possess knowledge, but few, comparatively speaking, are willing to pay the price.—Juvenal, —Juvenal, Roman poet. There are a number of tech support organizations for consumers but the one I hear about the most is Geek Squad® They’ve got the product right.

3 Steps to Succeeding in Your New Job

Pragmatic Marketing

As a product management professional, starting a new role can be a make-or-break matter. You can almost feel the pressure the moment the offer is signed. Start off well and set the tone for a growth-oriented employment experience. Underwhelm everyone and be relegated to mediocrity in the eyes of your colleagues for the duration of the job.

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

Guest Blog: Customer Service in Retail – Infographic

Mironov Consulting

This week we feature an article by Patrick Thuot who shares an infographic about how customer service can help the retail industry. A customer-centric approach can help any type of business succeed. – Shep Hyken.

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Top 10 Product Guest Posts of 2017

Mind the Product

Mind the Product is above all a community of product managers who strive to push our craft of product management forward by sharing our insights, lessons learned, and pitfalls to avoid.

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What I learned from speaking at three Product Management Conferences in one year

Tim Herbig

Photo was taken by Product Management Festival 2017 Team. I’m not a big believer in granular (New Year’s) resolutions. Instead, similar to the approach I follow in product development, I like to follow overall themes to pursue.

Here’s How to Wield Empathy and Data to Build an Inclusive Team

First Round Review

When it comes to diversity and inclusion, D&I leader Ciara Trinidad lets the data speak. When she left her last startup, the 125-person company was 59% women, its sales team had gender parity, and underrepresented minorities constituted the majority of its product team.

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

The negative impact of change

Under10 Playbook

All change has a negative impact in the short-term. Steve Johnson. Product leaders should always be learning. Learning about market problems, customers and prospects, sales and promotion challenges, and new methods. You’ve brought in agile methods to reduce your time to market.

5 Best Practices for Gathering Customer Feedback in 2018

Pragmatic Marketing

"What is most important to you?" This was the subject line of an email I recently received from an account manager at a financial management software vendor. Inside the email was a list of 10 potential features. My instructions were to highlight the feature enhancement that I deemed most important and send back my reply. There was only one thing wrong with this approach and it irked me. We rely on this product every day—it is important to our business.

How Product Managers Get Promoted

Sequent Learning

The post How Product Managers Get Promoted appeared first on Sequent Learning Networks. BLOG FEATURED PRODUCT MANAGEMENT

3 Ways to Enlist Your Usage Data to Drive Product Development

Mind the Product

Recently, Gartner revealed its top predictions for IT organizations for 2018. Among the expected buzz around technologies like artificial intelligence, blockchain, and the Internet of Things, was something a bit surprising to me. Gartner predicted that by 2022, most people in mature economies will consume more false information than true information.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

Agile Approaches Require Management Cultural Change

Johanna Rothman

Ron Jeffries, Matt Barcomb, and several other people wrote an interesting thread about prescriptive and non-prescriptive approaches to team-based agile. The issues are nuanced and for me , don’t lend themselves to a Twitter discussion. Learning how to write short and coherently is a different post.). If you don’t want to read the entire thread, here is a summary: People often need help with their agile approach. Some people start with Scrum in its entirety.

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MVPs are too expensive – How wasteless validation leads to better insights

Tim Herbig

Picture was taken by Product Management Festival Team. This post is the summary of a talk I gave throughout 2017 at a couple of product management conferences. I was on stage at Working Products 2017 , Productized Conference 2017 and Product Management Festival 2017. … Continue Reading.

Key Best Practices for Using Customer Feedback

Folding Burritos

As Product Managers, we perfectly understand the need to generate and use customer feedback. What isn’t so often clear is how to do this on a day-to-day basis, when we’re not as experienced or when we deal with “less than ideal” products and organizations.

18th Annual Product Management and Marketing Survey

Pragmatic Marketing

Complete Our 18 th Annual Product Management and Marketing Survey. When you participate in Pragmatic Marketing’s annual Product Management and Marketing Survey, you’ll contribute to the most current, comprehensive information about the product management and marketing industry available. And you’ll help us identify the types of challenges product teams face around the globe.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.