October, 2016

How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up.

What Can Product Managers Learn From Disney About Pricing?

The Accidental Product Manager

Will Disney still have magical pricing if they make changes? Image Credit: Tallapragada sriram. Can you tell me where “… the most magical place on earth…” is?

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Tesla Agile Development: Product Management at its Best

280 Group

Tesla Agile Development: Version 8.0 Software and Product Management at its best. Last week I received the version 8 update from Tesla.

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This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

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What Should Tesla Product Managers Do When Your Customers Try To Break Their Product?

The Accidental Product Manager

Caption: Customers are trying to break Tesla’s auto drive feature Image Credit: randychiu. Let us imagine for just a moment that you are a product manager who is in charge of a hot product – everyone wants to have one of these things.

Ants and Aliens

Ken Norton

Why you need a thirty-year plan (yes, thirty) -. There is no point in having a 5-year plan in this industry. With each step forward, the landscape you’re walking on changes. So we have a pretty good idea of where we want to be in six months, and where we want to be in thirty years. And every six

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Your World is Full of Placebo Buttons (and That’s a Good Thing)

Nir Eyal

All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to make us feel better. To prove the point, consider how perception of relief is tantamount to actual relief. Consider the so-called placebo […]. The post Your World is Full of Placebo Buttons (and That’s a Good Thing) appeared first on Nir and Far.

The Importance of a Product Management Framework

280 Group

What is a Product Management Framework? In order to understand what a Product Management framework is, it’s helpful to understand the literal definition of a framework: a basic supporting structure that underlies a system or process.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Steve on Ready Product Radio

Under10 Playbook

Allan Neil hosts Ready Product Radio , a weekly product management podcast. In this session, Allan offers a recording of Steve Johnson from the April 2016 Product Camp in Boston. The topic: When the product is YOU! Under10 Playbook is a proud sponsor of Ready Product Radio.

Behind Every Great Product by Marty Cagan

Mind the Product

In the opening keynote at this year’s London #mtpcon, Silicon Valley Product Group’s Marty Cagan shared his latest thoughts on what makes a great product manager by looking at the people behind some great products.

Can 7–11 Product Managers Make People Visit Their Stores More Often?

The Accidental Product Manager

7-11 product managers want you to visit their story for more than slurpee Image Credit: nist6dh. As a testament to just how ubiquitous they are, if I was to say “7-11” to you, what would be the first thing that flashed into your mind?

Confessions of a Product Manager or ‘What I wish I’d known sooner about product monetisation’

UserVoice

“Launching isn’t hard. Coming up with an idea isn’t hard. Making something isn’t hard. It’s everything that comes after that.” – Jason Fried. Having written previously about the importance of monetisation to Product Managers it came as a shock recently to hear that my own product, Newsmart (a DowJones venture), is to be shuttered after nearly 3 years. Like many startups, Newsmart now cites. Source. Product Management

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

3 Pillars of the Most Successful Tech Products

Nir Eyal

If you’ve started a tech company to make a lot of money, chances are you’re bad at math—or simply delusional. Statistically speaking, your odds of a big-time payday are somewhere between zero and almost zero. Ninety-two percent of startups fail within three years. Only one percent of apps in the Apple App Store are financially successful. […]. The post 3 Pillars of the Most Successful Tech Products appeared first on Nir and Far.

Productivity vs. Responsiveness

Mironov Consulting

Over the past year, I’ve done a half-dozen evaluations of product management teams at enterprise software firms. These include extensive interviews with a range of internal stakeholders.

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. Do you have stats for your customer environments? (If If you don't, your marketing team does.).

Product Management is More Important Than Ever

Mind the Product

Product Management as a role has moved on in leaps and bounds during my career. As the number of people gathered at Mind the Product London 2016 prove – it’s a skill and a job that more and more companies understand, appreciate, and seek out.

Stop Blaming the User

Melissa Perri

I’m finally going home from a long business trip and I’m very excited. But my experience with United Airline’s customer service this morning completely killed my good mood. They keep blaming me for their mistake. It’s a story I know well because I see it so commonly in Product Management too. When I was booking […

Applying Systems Thinking to Your Product Development Process

280 Group

Product Managers Are Outsiders in the Product Development Process There are two underlying problems for Product Managers when considering any product development process, whether it is Agile, Waterfall, or a hybrid process.

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How to Build Technology that Feels Like a Friend

Nir Eyal

It’s impossible to ignore all the buzz about AI bots. Last month, Facebook’s David Marcus announced that over 30,000 bots have been built since the opening of its Messenger app to bot developers in April. Other companies like Google, Amazon, and Slack are welcoming bot-building developers to their platforms with open arms. The post How to Build Technology that Feels Like a Friend appeared first on Nir and Far. Using Bots and the Conversational User Interface bots conversational UI CUI Design UX

Why Women Make The Best Product Managers

svpg

Recently I gave a keynote address to the Mind The Product Conference in London , and in that talk I wanted to illustrate, by example, the essential role that very strong product managers play for their team and their company. Most people noticed that all six of my examples were female. I didn’t call that out explicitly during my talk because my view is their performance speaks for itself.

How Can Product Managers Help Sbarro Come Back From The Brink?

The Accidental Product Manager

Where would we eat in airports if Sbarro ever went away? Image Credit: Robert S. I’m pretty sure that at one time or another, we’ve all eaten at a Sbarro pizza store.

Product Lifecycle Management – Beyond the Early Adopter

Mind the Product

Craig Strong , VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Pearson are a long established global company with multiple brands and acquisitions.,

Outside-In User Story Example

Tyner Blain

Being “outside-in”, “outcome-based”, and “market-driven” is particularly important for creating successful products. The problem is that just saying the words is not enough to help someone shift their thinking.

TEI 094: Creating product roadmaps for product managers – with Jim Semick - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

I’ve had some requests from listeners to explore product roadmaps, so I had a discussion with Jim Semick. He is co-founder of ProductPlan , which creates roadmap software for product teams.

The Best Product Managers are Truth Seekers

Sachin Rekhi

One of the personality traits I value most in successful product managers is they are inherently truth seekers. Truth seekers have a strong bias towards discovering the truth being their primary motivation and what ultimately guides their decision-making.

How to Reduce Cost and Boost Quality with an IoT Platform

Tech Product Management

News flash: If you’re building your own IoT infrastructure, you’re wasting time and money, and jeopardizing the quality of your product.

Where does product management belong in your organization?

Under10 Playbook

Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —Peter F. Drucker, American management consultant. In my first job in product management, I was based in DC and my developers were based in California.

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Paving the Cow Path and Other Stories by Simon Cross

Mind the Product

Facebook product manager Simon Cross chose to talk what has influenced his theories of product management at this year’s London #mtpcon, giving the audience some constructive advice and leaving them with some food for thought.

Interview: Advice for the Innovator’s Dilemma with Paul Young

bpma ProductHub

Interviewed by Lance Morganelli. For more than a decade people, departments and entire companies (including his own) have asked Paul Young, currently Vice President of Products at Pragmatic Marketing , to deliver successful and continuously improving products.

TEI 092: Innovation mantras from R&D-with Dana A. Oliver - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Research and development is tightly coupled with product management and innovation. To learn how an R&D person thinks about innovation, I talked with Dana A. Oliver, who has 30 impressive years of experience in R&D groups.

Designing Your Product's Continuous Feedback Loop

Sachin Rekhi

While every product team I've worked with leverages customer feedback to inform product decisions in some way, most fall short of designing their customer feedback loop to maximize the benefits to the product team of gathering, recording, and synthesizing feedback.