March, 2017

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me.

Trending Sources

Product Managers – You Are Not the CEO of Anything

Mind the Product

When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

Books 136

Apple Shows Product Managers How To Get More For More

The Accidental Product Manager

The Apple iPhone 7 plus contains more features than the iPhone 7 Image Credit: Kārlis Dambrāns. You sorta gotta have some pity for the poor product managers over at Apple. I mean yes, they are responsible for one of the most popular products out there: the iPhone.

Take training beyond your LMS: technical considerations for extended enterprise

You know the benefits of extended enterprise. But how do execute the plan? Learn more about the technical considerations that can help you create a strategy to manage the delivery and tracking of product training across a variety of systems.

More Trending

Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues.

Why you Need a Sense of Urgency in Product

Mind the Product

When I was doing my basic training in the military one of the things our instructors continually stressed was a sense of urgency. Nothing was to be rushed, but equally, nothing was to be done at a leisurely pace either.

The Secret Marketing Power of Evolutionary Psychology

Nir Eyal

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April. You can register here!) In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. Q: Let’s start with a simple […]. The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far. Behavior Design In Action marketing

Product Roadmap Essentials

bpma ProductHub

By Boston Women in Product – The product roadmap frames every task and is the lifeblood of delivering a successful product. Boston Women in Product has been considering the importance of mastering the product roadmap as a critical responsibility of the product manager.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

How To Price Your Product Correctly

The Accidental Product Manager

Setting the right price can determine if your product will be a success Image Credit: Allen. When I talk with product managers, over and over again I hear that the one task that they all fear the most is setting a price for their product. I’m not 100% sure why this is such a big deal.

What is (and isn’t) product management?

Under10 Playbook

In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —Peter Drucker, American management consultant, educator, and author. It seems most organizations are unclear on roles and responsibilities.

Optimal Product Process Poster for Sale Now

280 Group

After receiving many inquiries about them over the years, we at 280 Group are now officially selling Optimal Product Process (OPP) posters. Using a solid Product Management Framework is one of the most important things a good Product Manager can do.

Managing – not Just Maintaining – a Product Backlog

Mind the Product

Or Three Ways Product Owners can Stay on top of Scrum. 2016 was a big year for the Justinmind product development team. We shipped a new feature every month or so, tackled bug fixes and upgraded the usability of our software (an interactive prototyping tool).

UX 101

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Research Reveals How to Take a Better Break

Nir Eyal

Until recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram. However, new research suggests there are good ways and not-so-good ways to spend our break time. While some breaks can leave us refreshed and […]. The post Research Reveals How to Take a Better Break appeared first on Nir and Far. Upgrading Yourself

68

Getting Developers’ Buy-In on Build versus Buy

Mironov Consulting

In theory, Build versus Buy decisions should be straightforward: we compare off-the-shelf offerings with the time/cost/expertise to create them ourselves; we run the numbers; then we make an objective financial-technical decision before starting any work.

5 Essential Steps for Getting into IoT Product Management

Tech Product Management

You want to get into IoT Product Management. But where do you start? What skills do you need? Which companies are working on IoT today? Start here, with these five essential steps for getting into IoT Product Management.

What is (and isn’t) product management?

Under10 Playbook

In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —Peter Drucker, American management consultant, educator, and author. It seems most organizations are unclear on roles and responsibilities.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

A Certain Ratio – Bringing the Donuts 03/27/2017

Ken Norton

What's the ideal number of engineers for every PM? -. I spend a lot of time with startups, and a good portion of that time helping them think through organizational questions. One of the most common questions I get from growing startups is, what’s the ideal ratio of engineers to product managers? (A A different kind of P/E ratio.) For fun

Get Your Team Experimenting More by Using One Little Word…

Mind the Product

For me, as for many, the idea of applying a scientific approach (experiments, hypothesis, etc) to product management came from Eric Ries in Lean Startup. In many ways, the concept was a game changer in how to approach validating product ideas and getting to product market fit.

The Unbelievable Future of Habit-Forming Technology

Nir Eyal

Nir’s Note: Jane McGonigal is a game designer at The Institute for the Future and bestselling author of Reality is Broken and SuperBetter. She’ll be speaking at the upcoming Habit Summit in April. You can register here!) In this interview with Max Ogles, McGonigal discusses impact of future technologies on behavior, habits, and the way […]. The post The Unbelievable Future of Habit-Forming Technology appeared first on Nir and Far. Behavior Design In Action

Why a Distributed Product Team is Better

Craft.io

The Craft team is as distributed as it gets. We have teams in Tel Aviv, Kiev, Silicon Valley and more. Some teams collocate in local offices, while other team members work from their homes/cafes/tree-house. The time-zones are a gorgeous patchwork of AM/PMs, ESTs and PSTs.

Powering to Success as a Product Manager

Spice Catalyst

Powerful Product Manager Keys. The post Powering to Success as a Product Manager appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing

6 Areas of Expertise for Effective Product Managers

Under10 Playbook

When I do my job right, there’s no sign of it. Disasters just fail to occur. Herman Wouk. I was interviewed by Chad McAllister, host of The Everyday Innovator podcast, on the six types of expertise in product management.

Product Camp: Getting Promoted to Director

Mironov Consulting

Attendees of Product Camp Silicon Valley 2017 voted up this talk on “ Getting Promoted to Director.” ” We had an energetic discussion, including several real-work-life examples of senior product managers who were thinking about the next job up; or had already talked with their managers about promotional opportunities; or who may have accidentally set hard deadlines for roles that may not be open in time.

9 tips from TED speakers on successful product management

Mind the Product

Being a product manager is not easy. After all, a product or a complete product line is under your full responsibility – from launch through to sales, and every milestone in its lifecycle included.

Why Our Tech Obsession Might Be a Work Obsession

Nir Eyal

Nir’s Note: Below is the transcript of an interview I did with David Burkus, an award-winning podcaster and author of Under New Management: The Unexpected Truths about Leading Great Organizations. This interview was part of a Heleo Conversation on the topic of technology obsession, work-life balance, and challenging assumptions in order to change behavior. I hope you […]. The post Why Our Tech Obsession Might Be a Work Obsession appeared first on Nir and Far.

Product Managers Prepare For The Great Mattress Wars

The Accidental Product Manager

There’s a battle that getting ready to start in the market for mattresses Image Credit: Charles Wagner aka ChumpChange. Just exactly how much time do you spend every day thinking about that mattress that you sleep on.

Memo to Boss: May I Change My Title, Please?

Spice Catalyst

Instead of your title being product manager and resulting in nobody knows what you do, here is a suggestion of a title that says what you do. The post Memo to Boss: May I Change My Title, Please? appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing

Behavior Drives Pricing Drives Behavior

Under10 Playbook

To create value for your business, you need to create value for your customer. Alex Osterwalder, author, Value Proposition Design. Many product teams approach pricing from a cost standpoint. They ask, How much can we charge to cover the costs of development, marketing, sales, and delivery?

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game.

Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever.