March, 2017

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The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you are doing. I’ve developed a simple framework to help teams evaluate the effectiveness of their methods.

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Product Manager vs. Product Owner

Roman Pichler

What? As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team.

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Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. Our first featured Product Management Consultant is Phil Burton, a seasoned PM veteran who talks about the most difficult parts of Product Management, his favorite training exercise and more. “Too few product managers actually get out in front of customers and discuss their needs, yet this process can lead to market and financial succes

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How to Get Valuable Product Insight from Customer-Facing Teams

UserVoice

Internal feedback can come from lots of different places within your organization, and it’s essential for a product manager to capture and address it all, regardless of where it’s coming from. Let’s take a look at which groups are the most influential and how to handle their input. We recently published a report on The Influence of Feedback on the Product Development Process , based on findings from a survey of 200 people in product roles of varying seniority at a range of organizations.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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5 Things to Remember When Running a Design Sprint

bpma ProductHub

by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want. Recently, Boston Women in Product organized a design sprint workshop run by the amazing team at Fresh Tilled Soil and hosted by ZipCar. Evan Ryan , chief product officer at Fresh Tilled Soil and seasoned entrepreneur with over a decade of experience bringing products from concept to market,

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Product Managers – You Are Not the CEO of Anything

Mind the Product

When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product. While this has gotten a lot of people excited about the job I couldn’t disagree more – unless you’re the founder and the product manager at the same time, you are not the CEO of anything.

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Student Spotlight: Kristen Ablamsky

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We’re featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class. Our next student is Kristen Ablamsky, a co-founder of a very new, very exciting startup. With a background in social and digital strategy, Kristen is new to Product Management and looked to Product Institute as a core resource for learning on the job.

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Optimal Product Process Poster for Sale Now

280 Group

After receiving many inquiries about them over the years, we at 280 Group are now officially selling Optimal Product Process (OPP) posters. Using a solid Product Management Framework is one of the most important things a good Product Manager can do. Implementing and referring to a proven Product Management framework will help keep a team all on the same page, prevent tasks from slipping through the cracks, and limit critical mistakes.

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4 Traits of Successful Product Leaders

UserVoice

Product managers may or may not be the “CEOs of product,” but how do you boss around a bunch of CEOs? Leading a product management organization is a unique role in modern technology companies, and one that was quite uncommon until fairly recently. As the tech world has gradually embraced the value product management brings to a company to help advance its mission and find success, a new crop of executives are emerging to manage these many-hat-wearing product managers.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Product Roadmap Essentials

bpma ProductHub

By Boston Women in Product – The product roadmap frames every task and is the lifeblood of delivering a successful product. Boston Women in Product has been considering the importance of mastering the product roadmap as a critical responsibility of the product manager. Imagine if you could engage industry experts in an informative dialog to gain valuable insights in helping you craft and master your own roadmaps.

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The Relationship Between Positivity and Productivity (And How to Make It Work for You)

Lead on Purpose

Guest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear.

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Product Management is Culture Management

Mind the Product

Or “ How to Manage Software Development in Teams who Think Nothing Like you “ Product management has two diversity problems. The first one is well-acknowledged: our industry must have more women, other ethnicities, and better representation from LGBTQIA. The second is more subtle: in those instances when we do achieve diversity, and especially cross-cultural diversity, we are unable to handle it.

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Student Spotlight: Kristen Ablamsky

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We’re featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class. Our next student is Kristen Ablamsky, a co-founder of a very new, very exciting startup.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Using Return On Marketing Investment to Optimize Product Marketing

280 Group

This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. One of the biggest questions that marketing leadership is being asked by executive management is this: “What return on marketing investment (ROMI) is the company getting for the money they spend?

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Strategic and Tactical Product Management – A Bad Idea

Product Management University

There are two issues with the labels of strategic and tactical product management: The tactical label lacks the glamour of a strategist, not to mention all the hard work that goes with it. Neither label is conducive to market/customer focus. The Playbook: Forget about strategic and tactical. Think about strategy and execution. Strategy is everyone’s job — deciding what you’re going to do and why it’s valuable to the market.

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Serve Fewer Markets. Win More Deals.

bpma ProductHub

by Sarela Bliman-Cohen. Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Let’s review a couple of scenarios: Scenario one – company has an existing product portfolio.

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How to improve employee performance

Lead on Purpose

How to improve employee performance Leaders often wrestle with how to best motivate their employees to rise above their current performance and execute at a higher level.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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We Need More Human One-on-Ones

Mind the Product

I still remember the day when I held my first one-on-one as a manager. I was nervous. I had read a dozen articles filled with advice from “let them lead the conversation” to “come prepared”. I had a list of questions in front of me, all carefully worded to spark great discussion. When I finally sat down for my first one-on-one, I remember that we talked about some of the challenges he was facing at work, how he was feeling about his role and about his career at a high level.

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Student Spotlight: Dave Masters

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We're featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class. First up: Dave Masters, a Product Manager with 8 years experience in the role, most recently at Doorsteps in NYC. -- Hi Dave! Can you tell our readers about your current role, and how you got into Product Management?

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5 Essential Steps for Getting into IoT Product Management

Daniel Elizalde IoT Blog

You want to get into IoT Product Management. But where do you start? What skills do you need? Which companies are working on IoT today? Start here, with these five essential steps for getting into IoT Product Management. These days, more and more companies are kickstarting IoT (Internet of Things) product initiatives, and these companies have a […].

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A Designer’s Perspective on Working with Product Managers

The Product Guy

Guest Post by: David Pasztor. A product manager just stopped by the desk of the designer on a lazy Thursday afternoon. The designer showed him something, and they started discussing a new feature’s design loudly. The manager used wide gestures to show where he wanted to move certain elements. The developers sitting nearby just watched the show for the first time, but after a while they stood up to join the party one by one.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Steps Executives Can Take To Improve Performance

bpma ProductHub

Contributed by Greg Geracie. In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams. These steps are a result of our ongoing research into what distinguishes high performance teams from the pack. Over the last five years we have identified over 25 statistically significant factors that can favorably impact product team performance.

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How to lead with commitment

Lead on Purpose

I recently became aware of a CEO who believes he’s a great leader. He’s smart with a solid educational background, and he has the charisma to do great things.

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Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Throughout my experience as a product leader, I’ve spent much of my time and effort optimizing how to align deliverables with business objectives, and I’ve tried to share that in this talk.

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Product Institute: Student Spotlight

Melissa Perri

Product Institute is an online school for Product Managers looking to level up their skills. We’re featuring some of our recent graduates and asking them to share their experiences, both in the field and in our class.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.