February, 2019

Transitioning from Managing Products to Managing Product Managers

ProductPlan

Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? You’re smart to look into this. The responsibilities of product leadership and the skills required, are very different those of a product manager. Managing product managers can be an exciting and rewarding career. But before we jump into the details, here’s one key point that might change your perspective.

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on.

Prioritize Opportunities, Not Solutions

Product Talk

I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely.

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Bridging the leadership gap in innovation

Lead on Purpose

Guest post by Jesse Nieminen We’re living in an age where many industries are facing big changes. To thrive, or even survive, most companies need to find ways to innovate. Yet, most companies fail to do that. For example, according … Continue reading → Innovation Leadership Learning mission vision

Organizing for Customer Centricity

Speaker: Tatyana Mamut, Head of Product, Nextdoor

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Listen to Understand: Listening Practices for Product People

Roman Pichler

Listen to Understand, not to Answer. Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People.

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The One Fitness App That Hooked Me For Good

Nir Eyal

Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they could observe our workout habits today, would think we’ve lost our minds. We lift heavy objects into the air and return them to the exact spot where we picked them up.

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Product Manager Salary Data in 2019

280 Group

This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors such as location, experience and industry to match your situation.

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

It’s easy to say “Get out of the building.” We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) to find their problems. But for some of us that’s just not actionable advice.

Why Digital Transformation Requires Product Management

Mind the Product

Digital transformation isn’t an IT project stuck in a cost centre or in an innovation lab. It has to reflect the existing company brand, values, and people while also refocusing the business on building continuous processes for discovering new ways to solve customer problems and deliver value.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Changing the game with decisive action

Lead on Purpose

You have created the vision for your products; you’ve built trust among your teams; you’re working hard to motivate team members to do great things; and you’re working to develop your teams with insight and direction. The final step in … Continue reading → Leadership Product Management action build change decisiveness influential leadership market sell service success

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Value-Based Product Roadmaps: They Should Mirror a Customer Org Chart (Video)

Proficientz – Product Management University

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users.

Top 5 FAQ On Mastering Data Science And Making Your Career Transition

Piyanka Jain

Recently I have been mentoring fresh graduates of the Masters in Business Analytics program from a historic Virginia school. Ironically… Continue reading on Towards Data Science ». data-science analytics education business careers

Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica

280 Group

For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into Product Management? I switched into product management by a stroke of luck four months out of college. I received some good advice from someone who thought product management would be a good career for me. I didn’t even know what that was.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

The One Fitness App That Hooked Me For Good

Nir Eyal

Nir’s Note: This article is part of a series on “The Hooked Model in Action.” ” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App. Note, I never take compensation for writing articles on my blog. Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far.

Podcast: Don’t Worry About Being Cool with Petra Wille

Mind the Product

Marty Cagan recently called her an “exceptional discovery coach”, but we’ve known that Petra Wille is special for a long time.

Why small habits make a big difference

Lead on Purpose

The word ‘habit’ generates different thoughts depending on your situation. For some it’s that thing they are addicted to. For others it brings to mind the things they’re not doing and invokes anxiety. For many in this audience, it connotes … Continue reading → Purpose habits processes results success systems

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Product Business Case: Three Steps to Keeping It Grounded in Reality

Proficientz – Product Management University

Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare. And how often do the revenue projections match reality? It’s hard to say. No one ever compares projections to actuals after the product hits the market.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

What 2 Men And a Runner Taught Me About Data Science and Fraud Modeling

Piyanka Jain

As I was wrapping up my work last evening, darkness started to loom outside. I decided to go for a short run on a neighboring track… Continue reading on Towards Data Science ». machine-learning data-science business

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Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE.

Product Success Management Issues – Philip Roybal – Episode – PSMI001

Spice Catalyst

The first release of our Product Success Management Issues podcast is with Phil Roybal. He was Apple’s first product marketing manager. He is currently Vice President of Marketing for MaiaLearning Inc.

Why Product Thinking is the Future for Product Management

Mind the Product

I believe the future of product management is product thinking. And product coaching is how we get there. I have worked with in product for most of my career. Building products for big corporates, small startups and scale-ups.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

Do This Now: 8 Ways to Focus your Product Team on Impact, Not Features

Amplitude

“I work in a feature factory! What can I do to nudge my organization to focus more on impact and less on delivering features?”. In this post, I am going to present eight things you can do this week to start nudging your organization towards being more impact focused.

When Your CEO is Really the Product Manager

Proficientz – Product Management University

What do you do as a product manager when your CEO is really the product manager? It’s a common occurrence in many companies where the CEO is the one calling the shots on all things product. It’s not limited to small companies either. Steve Jobs comes to mind!

Five Ways to Increase Feature Adoption Rates

ProductCraft

In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release.

Women in Product Management: Rachel Schiff, VP Product Management at Virgin Pulse

280 Group

For our next installment of the Women in Product Management Series I interviewed Rachel Schiff, VP Product Management at Virgin Pulse. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into Product Management? My first job out of college was as a software project manager. I transitioned from that into software engineering, because building the product seemed like the exciting part.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.