February, 2019

Transitioning from Managing Products to Managing Product Managers

ProductPlan

Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? You’re smart to look into this. The responsibilities of product leadership and the skills required, are very different those of a product manager. Managing product managers can be an exciting and rewarding career. But before we jump into the details, here’s one key point that might change your perspective.

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on.

Prioritize Opportunities, Not Solutions

Product Talk

I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely.

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Bridging the leadership gap in innovation

Lead on Purpose

Guest post by Jesse Nieminen We’re living in an age where many industries are facing big changes. To thrive, or even survive, most companies need to find ways to innovate. Yet, most companies fail to do that. For example, according … Continue reading → Innovation Leadership Learning mission vision

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

Listen to Understand: Listening Practices for Product People

Roman Pichler

Listen to Understand, not to Answer. Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People.

More Trending

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

It’s easy to say “Get out of the building.” We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) to find their problems. But for some of us that’s just not actionable advice.

Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica

280 Group

For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into Product Management? I switched into product management by a stroke of luck four months out of college. I received some good advice from someone who thought product management would be a good career for me. I didn’t even know what that was.

Why Digital Transformation Requires Product Management

Mind the Product

Digital transformation isn’t an IT project stuck in a cost centre or in an innovation lab. It has to reflect the existing company brand, values, and people while also refocusing the business on building continuous processes for discovering new ways to solve customer problems and deliver value.

Changing the game with decisive action

Lead on Purpose

You have created the vision for your products; you’ve built trust among your teams; you’re working hard to motivate team members to do great things; and you’re working to develop your teams with insight and direction. The final step in … Continue reading → Leadership Product Management action build change decisiveness influential leadership market sell service success

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Retrospectives Make Better Product Outcomes

bpma ProductHub

by Ellen Gottesdiener Frustrated with the outcomes of your products? Are you, as a product manager, struggling with your development team? In my work as a product coach, achieving less than stellar product outcomes is all too common. Surprisingly, the solution to better outcomes may be right under your nose. The answer is in retrospectives.… … Product Management Product Strategy

Value-Based Product Roadmaps: They Should Mirror a Customer Org Chart (Video)

Proficientz – Product Management University

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users.

Top 5 FAQ On Mastering Data Science And Making Your Career Transition

Piyanka Jain

Recently I have been mentoring fresh graduates of the Masters in Business Analytics program from a historic Virginia school. Ironically… Continue reading on Towards Data Science ». data-science analytics education business careers

Product Manager Salary Data in 2019

280 Group

This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors such as location, experience and industry to match your situation.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Podcast: Don’t Worry About Being Cool with Petra Wille

Mind the Product

Marty Cagan recently called her an “exceptional discovery coach”, but we’ve known that Petra Wille is special for a long time.

Why small habits make a big difference

Lead on Purpose

The word ‘habit’ generates different thoughts depending on your situation. For some it’s that thing they are addicted to. For others it brings to mind the things they’re not doing and invokes anxiety. For many in this audience, it connotes … Continue reading → Purpose habits processes results success systems

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The One Fitness App That Hooked Me For Good

Nir Eyal

Nir’s Note: This article is part of a series on “The Hooked Model in Action.” ” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App. Note, I never take compensation for writing articles on my blog. Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far.

Product Business Case: Three Steps to Keeping It Grounded in Reality

Proficientz – Product Management University

Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare. And how often do the revenue projections match reality? It’s hard to say. No one ever compares projections to actuals after the product hits the market.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

What 2 Men And a Runner Taught Me About Data Science and Fraud Modeling

Piyanka Jain

As I was wrapping up my work last evening, darkness started to loom outside. I decided to go for a short run on a neighboring track… Continue reading on Towards Data Science ». machine-learning data-science business

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Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE.

Why Product Thinking is the Future for Product Management

Mind the Product

I believe the future of product management is product thinking. And product coaching is how we get there. I have worked with in product for most of my career. Building products for big corporates, small startups and scale-ups.

Five Ways to Increase Feature Adoption Rates

ProductCraft

In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

Product Success Management Issues – Philip Roybal – Episode – PSMI001

Spice Catalyst

The first release of our Product Success Management Issues podcast is with Phil Roybal. He was Apple’s first product marketing manager. He is currently Vice President of Marketing for MaiaLearning Inc.

When Your CEO is Really the Product Manager

Proficientz – Product Management University

What do you do as a product manager when your CEO is really the product manager? It’s a common occurrence in many companies where the CEO is the one calling the shots on all things product. It’s not limited to small companies either. Steve Jobs comes to mind!

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How To Land a Product Management Job Straight Out of College

PMLesson's Ace the PM Interview

Breaking into product management straight out of college is challenging. I’ve noticed that there's a lot of confusion on building the relevant skills for the job. Should students focus on honing their technical skills?

Women in Product Management: Rachel Schiff, VP Product Management at Virgin Pulse

280 Group

For our next installment of the Women in Product Management Series I interviewed Rachel Schiff, VP Product Management at Virgin Pulse. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into Product Management? My first job out of college was as a software project manager. I transitioned from that into software engineering, because building the product seemed like the exciting part.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched.

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AI in Business

Pragmatic Marketing

Is it just us, or do you think of robots taking over the world whenever someone mentions artificial intelligence (though probably not this one )?

Product Success Management Issues – Akshay Mahajan – Episode – PSMI002

Spice Catalyst

This is our second episode of Product Success Management Issues Podcast. In this episode, David Fradin talks with Akshay Mahajan, Vice President of Product Management at Cosential. Linkedin ? This is our second episode of Product Success Management Issues Podcast.