October, 2019

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start?

From customer problems to product features: how to use feedback to create a roadmap

Mixpanel

One of the best things I learned at Amazon was that customers are always “beautifully, wonderfully dissatisfied,” and no matter what you give them, they’ll tell you why it doesn’t work for them.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Be An Inclusive Leader With Jennifer Brown – Masters of Product Management

Sequent Learning

How an Inclusive Culture Leads to Better Innovation, a Discussion with Jennifer Brown. Meet Guest: Jennifer Brown.

Product Roadmap Prioritisation

Roman Pichler

Before You Start Prioritising …. Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it.

API Analytics: The Ultimate Guide to Grow Your Platform Business

API product and platform owners have their own unique challenges. Learn how to leverage data to convert, understand, and support your customers better.

Everyone Thinks They’re Managing by Outcomes. Here’s How to Actually Do it.

Product Talk

Last month, I spoke at the Business of Software (BoS) conference in Boston. BoS has been on my short list for a very long time and it did not disappoint. Mark Littlewood , the organizer of the event, does a fantastic job and it shows up in every little detail of the event.

More Trending

6 Tips for Product-Led Customer Centricity

ProductPlan

No business can survive without their customers. Too often, organizations get caught up in their own priorities. While the company pursues metrics and objectives without considering the customers’ interests, they may negatively impact the customer experience.

Product management, fast and slow

Inside Intercom

The range of work we do as product managers is so broad that we inevitably end up finding inspiration from all sorts of sources, whether it’s books on business strategy or essays on design.

If You Want to Advance Your Product Career, Think of Yourself as the Product

ProductCraft

There’s a lot of information and research out there about how product people can do their jobs better. But what about when we think beyond the tactical, and consider what our path forward could look like?

Prioritization Shouldn't Be Hard

Melissa Perri

A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

How to create personas using Dungeons and Dragons

Userzoom

You’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit. Your app or site will likely have thousands of users, so it’s not possible for you to cater to all of their needs.

5 product management frameworks used by billion dollar companies

ProductBoard

Many of today’s most successful companies, like Amazon and Spotify, have reputations for consistently delivering great products. That doesn’t happen by accident. Those companies often have clear frameworks for how they manage and build products.

Doing product discovery as a remote team

The Product Coalition

95

How to Increase and Measure Product Engagement

Userpilot

Product engagement is a key factor when it comes to a successful SaaS product. Without engagement, you’ll find it really hard to retain your users, and upsell them onto more premium price plans. In this article, we’re going to teach you everything you need to know about product engagement.

UX 80

Win the Digital Transformation Game with the Product Mindset

Speaker: David DeWolf, Founder and CEO, 3Pillar Global

No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To better understand how to win, we should first understand why we’re failing. In this webinar, David DeWolf will share his experiences and lessons learned to help you succeed in playing the “product” game, instead of the “IT” game.

Free Your Product Roadmap and Ditch the Timeline

Mind the Product

The Biggest Problem with Customer Delight Expectations

ProductPlan

Making a sale deserves celebration, but ringing that bell is only the start of the customer journey. Now it’s time for onboarding, collecting feedback, increasing usage, and eventually winning the renewal.

Migrating Customers to New Technology, Products, Platforms

bpma ProductHub

Making it Official: When to Hire for Product Ops

ProductCraft

While product operations has been around in some shape or form for years, the title itself is currently on the rise. In fact, nearly 5,700 individuals on LinkedIn have “product operations” in their job titles.

66

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

Make your product sing: The importance of UX writing (and how to do it well!)

ProductBoard

This post originally appeared on the Single Grain blog. If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.”

User Research vs Market Research

UserVoice

Advancing Your Product Management Career Rapidly – You Asked, We Answered

280 Group

In September 2019, we presented a co-hosted webinar with AIPMM – How to Accelerate Your PM Career Part 1: Top Strategies to Advance Rapidly. You can view the slides and accompanying blog post here. We received so many great questions on the topic and have included answers to each down below.

Mental Health as a Product Person – Let’s Talk

Mind the Product

Today is World Mental Health Day , and as we both struggle with mental health it’s a good opportunity to speak out and reflect on the issue of mental health at work.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

The Most Important Skill of the Future is Being ‘Indistractable’

Nir Eyal

The post The Most Important Skill of the Future is Being ‘Indistractable’ appeared first on Nir and Far. Indistractable Relationships

142
142

Product Positioning Tip 7 of 7: Making Product Deficiencies No So Deficient

Proficientz – Product Management University

Remember the last time you bought a car? You bought the car that did the best overall job of meeting your needs. There were other cars that had a better GPS, a faster engine, a nicer interior, etc.

How we’re building a marketing engine to move upmarket

Inside Intercom

Most SaaS companies start with a single solution designed for a single audience. But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy.

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

Listen to the original podcast here. Method Implementation for Cross-Functional Teams. How do you create a cohesive approach to product methodology when working with cross-functional teams?

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

Five Deadly Product Management Career Sins

280 Group

In this article, we’re going to talk about some issues that can stop people from rising quickly in Product Management. I call these the five deadly sins that can kill your career, and it’s based on watching people over the past 30 years in my career.

Justify Your Product Decisions and Get Stakeholder Buy-in by Teresa Torres

Mind the Product

In this closing keynote from #mtpcon San Francisco , product discovery coach Teresa Torres shares her insights on how product managers can co-create solutions with stakeholders and better manage expectations. Teresa starts by pointing out that we all find comfort in getting the right answer.

Title: TEI 251: Use Airbnb’s customer experience journey to create an outstanding experience for your products – with Joseph Michelli, PhD

Product Innovation Educators

Product managers can build trust and provide “service with heart” Dr. Joseph Michelli joined us a couple years ago in episode 147 to tell us how to create a great customer experience. This is his area of expertise and he has helped many organizations make better customer experiences.

Books 88