Sat.Nov 16, 2019 - Fri.Nov 22, 2019

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5 Product Management Hacks for Product Leaders

Mind the Product

As a product leader, you are the product manager for a leadership team, and the tricks you learned in product teams remain valuable, they just need a little tweak. Here, to help you, are five product management tricks and tools for every product leader. 1. Value Proposition. A value proposition helps us to focus on users and to check that our product solves a real problem.

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Of Chickens, Eggs and PMs

The Product Coalition

Here’s a scenario you might be familiar with. Say you’re starting a new role as a PM in a startup company (congrats!). You find that the startup has created a robust product with many different features and capabilities. Trying to gain some clarity and focus you ask: “which of those features are most/least used?”. Turns out, nobody knows. So you implement basic analytics mechanisms, wait for a week or two and then come back to the team equipped with a bunch of fancy graphs.

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Color Psychology – Brilliant Helping Hand in UX Design

UX Studio: Product Management

How does color psychology affect users’ attitudes and behaviour? There is a master trick, which can help to build a digital product which works more effectively. Psychological effects of color on our experience and decision-making matter, so let’s see how this affects the users and what sort of principles exist when designing experiences. Color is an essential instrument in any designer’s tool stack.

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How Much Does Your Feature Cost?

ProductCraft

So you’ve done your market research, interviewed customers, and prototyped your designs. Your go-to-market strategy is in place. Engineering is ready to start development. Amongst all the excitement, coordination, and chaos, have you asked yourself the BIGGEST question? “How much does my feature cost?” In this article, we’ll borrow some lessons from Harvard Business School.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Is your Product successful? Yes/ No/ Don’t know.

BrainMates

If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at your company knows. Thirdly: you’ll be pleasantly surprised to hear that there are LOADS of Product Managers out there that are similarly in the dark. Lastly: if you read this article you’ll know find out how to measure Product success AND what to do about it if it’s failing.

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More Trending

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What are we really talking about when we say ‘customer empathy?’

ProductBoard

This piece originally appeared on Forbes Tech Council. We hear a lot about “customer empathy” these days. Whether it’s in candidate interviews, design discussions or product management meetings, it’s become more critical than ever to prioritize the customer as a core part of company culture. That’s not surprising because as technological advances, frameworks, and APIs continue to trivialize.

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Feel Confident Tying Your Roadmap Back to Revenue

ProductPlan

Regardless of your company structure, goal-setting strategy, or philosophical stance, at some point, the work you do on your product needs to map back to revenue. The question is, as a product manager, how exactly do you map product revenue to the roadmap? How do you project and measure results based on that mapping? And should the results change depending on who you are talking with?

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The 3 Types of Stakeholders You Work with as a UXR (and How to Win Them Over)

dscout People Nerds

Your stakeholders are different. Here’s how to adjust your approach for each one. .

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How to Think About Brand as You Scale

Innovatemap

A brand is so much more than a logo or a set of colors. Your brand is made up of every interaction that shapes the way people feel about your business. It sets the expectation of who you are, what it’s like to work with you, and the value you provide. This perception shapes a person’s willingness to try your product, renew your product, advocate for your product, and more.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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This business of UX: 4 ways to prove the value of UX in your company

TryMyUI

Demonstrating the value of UX can be tricky. Between anecdotal rationale, startup cost, technical jargon and so on, what's a UX designer to do to convince stakeholders to just embrace the future? The post This business of UX: 4 ways to prove the value of UX in your company appeared first on TryMyUI Blog.

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Measuring Your Product’s Performance With Benchmarks

ProductCraft

I recently heard something from Calendly’s product team that made my jaw drop. Their product is being used to schedule millions of meetings per month. Many, many millions. Lots of companies have vanity metrics in the millions. But they are called vanity metrics for a reason — they don’t go deeper than the surface level. Read more » The post Measuring Your Product’s Performance With Benchmarks appeared first on ProductCraft by Pendo.

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What are the Secrets to Enabling Sustainable Growth?

Mind the Product

Fewer than 10% of startups survive and grow into large companies and, for every time growth is done right, there are 100 ways it could have been done wrong. Here, I’d like to share the lessons I’ve learned from my years working as a product manager, focused on growth. If they could, organisations would choose always to grow – not only bigger but faster.

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Roadmaps are still required in Agile. Here’s how to make them work.

ProductBoard

Agile teams often view product roadmaps as an extra step that slows down the agile process. However, if you take a closer look at the Agile Manifesto, you realize that many of the principles are achievable with a product roadmap. Your agile product roadmap simply has to be different than the ones used by organizations that follow waterfall or other product development frameworks.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What is an IoT Platform? (And How to Choose One)

Daniel Elizalde IoT Blog

An IoT platform is an integral part of any IoT product. It can help you accelerate your time-to-market, minimize risk, reduce development cost, and help you arrive at product-market fit faster. If you’re confused about IoT platforms, believe me, you are not alone. Many Product Leaders have the same challenge. It’s a complex topic and […]. The post What is an IoT Platform?

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Track Your Product

The Product Guy

Ship early and communicate the value to the customer and business. Watch and learn more from product management expert, Meghan Nesta.

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Can AI Create a Fairer World? By Kriti Sharma

Mind the Product

In this thought-provoking keynote from #mtpcon London, Google Scholar and UN Advisor Kriti Sharma discusses the impact of artificial intelligence on decision making and what we, as product people, should be doing to ensure this decision making is ethical and fair. Key Points. Machine learning and decision making is often based on biased historical patterns and data.

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Love Letters & Unexpected Findings: User Research Methods with Metromile’s Senior User Researcher

UserInterviews

Love letters & breakup letters. Experience journey mapping. Prototype testing tweaks. This post unpacks the unconventional but fun-and-effective methods of Brandie Ward Smith.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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How to Be a Career-Changing Mentor — 25 Tips From The Best Mentors We Know

First Round Review

Powerful “aha” mentorship moments can change the course of careers. But while every mentor has experience and wisdom in spades, it’s not always immediately clear how to most effectively share it. Here, mentors from First Round's Fast Track mentorship program share their best tips for helping mentees level up.

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How to improve your product with customer feedback you already have

ProductBoard

Andrej Danko, VP of Product at productboard, recently joined Travis Kaufman, VP Product Growth at Gainsight, for a webinar discussion. The two had a lively chat about the Product Excellence methodology, the challenges of modern product management, how to improve products with customer feedback that is already being collected, and when not to take customer feedback at face value.

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How Accurate Is Your UX Research Data? By Martina Kuvalja

Mind the Product

Martina Kuvalja is a Senior Researcher at the University of Cambridge. In this ProductTank London talk, she explains how you should go about collecting data if you are part of a small team, and how to have meaningful conversations with the research members of your team. She speaks about: User Experience (UX) application. Types of research methods. Bias and sampling.

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Instagram’s real reason behind hiding likes globally

The Product Coalition

credits: Techcrunch If you have not heard about the experiment Instagram conducted in Canada and six other countries earlier this year to understand the reactions of users by hiding likes. Other users can no longer see likes, and only the account holder can view them. Influencers are, of course, worried that their means of income would be affected as the Brands will not be able to verify how many likes a particular post has received.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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The Secret Ingredient for a Successful Product Launch

Gainsight

Today is the big day. You and the rest of the product team are launching what is sure to be the next game-changer. You’ve done all the legwork leading up to the release to make it a success, so what could go wrong? Why Aren’t Customers Adopting Our Latest Release? Your colleagues in Marketing, Sales, and Customer Success (CS) are trained on the new release.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top compa

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Distributed Happiness by Morgan Sowden

Mind the Product

How do you work effectively with remote teams? Morgan Sowden – CTO at Lendinvest and Co-Founder at Paydesk answers this question in his ProductTank London talk. He takes us through: Why you should hire remote team members. Benefits of remote work. What to do once you have a remote team. Watch the video to see Morgan’s talk in full. Or read on for an overview of his key points.

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The Ultimate Guide to User Research Incentives

UserInterviews

What to pay user research participants, based on a sample of 25,000+ research sessions

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr