Sat.Nov 16, 2019 - Fri.Nov 22, 2019

5 Product Management Hacks for Product Leaders

Mind the Product

As a product leader, you are the product manager for a leadership team, and the tricks you learned in product teams remain valuable, they just need a little tweak. Here, to help you, are five product management tricks and tools for every product leader. Value Proposition.

Of Chickens, Eggs and PMs

The Product Coalition

Here’s a scenario you might be familiar with. Say you’re starting a new role as a PM in a startup company (congrats!). You find that the startup has created a robust product with many different features and capabilities.

Color Psychology – Brilliant Helping Hand in UX Design

UX Studio

How does color psychology affect users’ attitudes and behaviour? There is a master trick, which can help to build a digital product which works more effectively.

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How Much Does Your Feature Cost?

ProductCraft

So you’ve done your market research, interviewed customers, and prototyped your designs. Your go-to-market strategy is in place. Engineering is ready to start development.

The Product Growth Engine

Speaker: Dave Martin, Founder, Right to Left

How do you create sustainable growth? Do your product and feature releases achieve the desired results? In this talk, Dave Martin, founder at Right To Left, will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential.

Is your Product successful? Yes/ No/ Don’t know.

BrainMates

If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone else at your company knows.

More Trending

What are we really talking about when we say ‘customer empathy?’

ProductBoard

This piece originally appeared on Forbes Tech Council. We hear a lot about “customer empathy” these days. Whether it’s in candidate interviews, design discussions or product management meetings, it’s become more critical than ever to prioritize the customer as a core part of company culture. That’s not surprising because as technological advances, frameworks, and APIs continue to trivialize. Source. Ideas

Feel Confident Tying Your Roadmap Back to Revenue

ProductPlan

Regardless of your company structure, goal-setting strategy, or philosophical stance, at some point, the work you do on your product needs to map back to revenue. The question is, as a product manager, how exactly do you map product revenue to the roadmap?

The 3 Types of Stakeholders You Work with as a UXR (and How to Win Them Over)

dscout People Nerds

Your stakeholders are different. Here’s how to adjust your approach for each one.

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How to Think About Brand as You Scale

Innovatemap

A brand is so much more than a logo or a set of colors. Your brand is made up of every interaction that shapes the way people feel about your business. It sets the expectation of who you are, what it’s like to work with you, and the value you provide.

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

This business of UX: 4 ways to prove the value of UX in your company

TryMyUI

Demonstrating the value of UX can be tricky. Between anecdotal rationale, startup cost, technical jargon and so on, what's a UX designer to do to convince stakeholders to just embrace the future?

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Measuring Your Product’s Performance With Benchmarks

ProductCraft

I recently heard something from Calendly’s product team that made my jaw drop. Their product is being used to schedule millions of meetings per month. Many, many millions. Lots of companies have vanity metrics in the millions.

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What are the Secrets to Enabling Sustainable Growth?

Mind the Product

Fewer than 10% of startups survive and grow into large companies and, for every time growth is done right, there are 100 ways it could have been done wrong. Here, I’d like to share the lessons I’ve learned from my years working as a product manager, focused on growth.

Roadmaps are still required in Agile. Here’s how to make them work.

ProductBoard

Agile teams often view product roadmaps as an extra step that slows down the agile process. However, if you take a closer look at the Agile Manifesto, you realize that many of the principles are achievable with a product roadmap. Your agile product roadmap simply has to be different than the ones used by organizations that follow waterfall or other product development frameworks. To understand why. Source. Company

The Definitive Guide to Predictive Analytics

By embedding predictive analytics, you can future-proof your application and give users sophisticated insights. The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges.

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market.

TEI 256: The right way to manage change that innovation brings – with Barbara Trautlein, PhD

Product Innovation Educators

With Change Intelligence, product managers can influence more powerfully. Everyday innovators see innovation opportunities frequently — making products better, improving processes, creating a new product, and solving problems. The word innovation can be phrased as “in-a-new-way.”

Can AI Create a Fairer World? By Kriti Sharma

Mind the Product

In this thought-provoking keynote from #mtpcon London, Google Scholar and UN Advisor Kriti Sharma discusses the impact of artificial intelligence on decision making and what we, as product people, should be doing to ensure this decision making is ethical and fair. Key Points.

What is an IoT Platform? (And How to Choose One)

Daniel Elizalde IoT Blog

An IoT platform is an integral part of any IoT product. It can help you accelerate your time-to-market, minimize risk, reduce development cost, and help you arrive at product-market fit faster. If you’re confused about IoT platforms, believe me, you are not alone.

An Adult Conversation About Estimates

Speaker: Beekey Cheung, Software Consultant, Professor Beekums, LLC

Estimates are a contentious topic in software development. Most of our development teams hate providing estimates and many managers are starting to view them as unnecessary. As senior software leaders, how can we determine whether estimates are helpful or harmful to our teams? We are excited to be joined by Beekey Cheung, a software consultant and blogger known as Professor Beekums, who has helped many leaders and teams go from fearing estimates to using them appropriately. He'll walk us through the value of estimates, how to overcome the hesitancy many have in giving them, and how to provide better estimates.

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market.

Four top challenges UX teams face in 2020 and how to solve them

Userzoom

What are the top challenges that UX professionals will face in 2020 and what can we do to solve them? Over the last couple of years we’ve surveyed hundreds of people from some of the biggest companies in the world to discover the current UX landscape in enterprise organizations.

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Distributed Happiness by Morgan Sowden

Mind the Product

How do you work effectively with remote teams? Morgan Sowden – CTO at Lendinvest and Co-Founder at Paydesk answers this question in his ProductTank London talk. He takes us through: Why you should hire remote team members. Benefits of remote work. What to do once you have a remote team.

12 steps to creating landing pages that convert

Inside Intercom

So you have a killer product and now you need to craft a landing page to sell it. Here’s how we create high converting landing pages. Most landing pages for SaaS products tend to focus too much on highlighting what you get (the features) and not enough on what it will do for you (the benefits).

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

How to improve conversion rates with user analytics

Mixpanel

Mary was only two clicks away from making a purchase. After 30 minutes of browsing on her iPad, she was convinced the new cognac-colored boots would complete her fall wardrobe. It was the style she was looking for: soft Italian leather, an angled block heel — a trendy take on a classic shape.

The Ultimate Guide to User Research Incentives

UserInterviews

What to pay user research participants, based on a sample of 25,000+ research sessions

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How Accurate Is Your UX Research Data? By Martina Kuvalja

Mind the Product

Martina Kuvalja is a Senior Researcher at the University of Cambridge. In this ProductTank London talk, she explains how you should go about collecting data if you are part of a small team, and how to have meaningful conversations with the research members of your team.

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The Product Team as a Bespoke Suit for Your Organization

ProductCraft

Whether your organization is going through a product management transformation or is currently at a product steady-state, it’s worth taking a deep breath and considering what your company’s ideal product team looks like. They say the suit makes the man or woman.

The Six Principles of Persuasion

Speaker: Michael Carducci, CTO, Mago:Tech

As senior tech leaders, we often fall prey to thinking that a “good idea” and logical case is sufficient to get the desired response and result. We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Our “good idea” is simply the beginning. An idea must be communicated; a case must be made; and ultimately other people must be persuaded to get onboard. Michael Carducci brings a fascinating background to this webinar. He’s a technologist and regularly works to help senior leaders improve their results. He’s also a professional mentalist and has been a student of psychology, human behavior and the principles of influence for nearly two decades.

Announcing NextBigWhat Meetup: Finding Your Career Path In Product Management

NextBigWhat

Ever since Product Management has gone from relative obscurity to greater spotlight over the past decade – owing to the rise of tech companies – there has been confusion about the typical Product Manager’s career path.

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Instagram’s real reason behind hiding likes globally

The Product Coalition

credits: Techcrunch If you have not heard about the experiment Instagram conducted in Canada and six other countries earlier this year to understand the reactions of users by hiding likes. Other users can no longer see likes, and only the account holder can view them.

Beats, Bootstrapping and Life – Mat Clayton on The Product Experience

Mind the Product

Mixcloud CTO and co-founder Mat Clayton helped bootstrap his company from humble beginnings in an empty warehouse with no internet connection to more than 15 million active users over a 10-year period, all before they took their first round of funding.