Sat.Aug 27, 2022 - Fri.Sep 02, 2022

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How to Create Raving Fans For Your SaaS and Drive Product Growth

Userpilot

Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. Sounds too good to be true? Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool.

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What the Heck is Product Analytics in Product Management?

The Product Coalition

This is the first of several product management articles I will be writing until I successfully break into product management. This is for my fellow future entry-level product managers and other people looking to go into product management. Photo created with the help of canva I just completed a course at Product School, “Product Analytics Micro-Certification (PAC)™,” To commemorate this moment, I decided to write about product analytics in general.

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The importance of a data-driven product roadmap

Gainsight

Add built-in scheduling. Add widgets. Make the home screen customizable. Add more views. More analytics. Offline capabilities. Make it purple. Make it integrate with Zapier. Make it take screenshots, store PDFs, and send notes to your grandma on her birthday. . To be sure, Product Managers spend a lot of time deciding which features need to be added to their product.

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398: Why customer experience is part of a product manager’s responsibilities – with Natashya Narkiewicz

Product Innovation Educators

How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customer experience. Instead, the customer experience is a component of what creates value for customers.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Customer Success Process: 11 Ways to Drive SaaS Growth as a Customer Success Manager

Userpilot

Your customer success process can easily become chaotic. Since customer success is a relatively new career, CSMs tend to take tasks from sales, support, product marketing, and more than they can handle. But if your goal is to engage users , retain customers, and drive success, you better not get distracted from the most impactful tasks. So, what customer success processes should you focus on as a CSM?

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SUNDAY REWIND: Stop thinking about the user interface

Mind the Product

This week’s Sunday Rewind takes us back a few years to an article from Juan Jose Ramirez that unpicks our approach to product design and suggests a design methodology that product managers may find useful to add to their workflow. The author says that most product professionals start with a high-end design for their product [.] Read more » The post SUNDAY REWIND: Stop thinking about the user interface appeared first on Mind the Product.

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The Project Guide I Wish Every Colleague Had

The Product Coalition

Achieve more in less time with less headache. Continue reading on Product Coalition ».

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Mentorship In Everyday Interactions

Product Management Today Submitted Articles

Google defines a mentor as “someone who helps you see a clearer path, beyond obstacles, uplifting and guiding you towards your goals”…

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Increase engagement and conversions through social media – 3 key takeaways

Intercom, Inc.

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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A deep dive into product discovery – Lily and Randy on The Product Experience

Mind the Product

For this special episode, our very own Randy Silver, and Lily Smith dived deep into product discovery. With their many years of experience in product, and over 2 years of interviewing some exceptional product experts, they share their best tips. [.] Read more » The post A deep dive into product discovery – Lily and Randy on The Product Experience appeared first on Mind the Product.

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Time is Not on Your Side: Launching Version One Products

The Product Coalition

Product leader Paul Yokota talks about work experiences, and the launch of version one of the Animoto Marketing Video Builder. Continue reading on Product Coalition ».

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The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise

First Round Review

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.

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On Your Way to Greatness

The Product Guy

Tune your understanding of the customer, the feedback, connect it to real solutions. Watch and learn more from product management expert, Don Ross.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Always solve your customer’s core problems

Mind the Product

This article offers a lesson in understanding why product managers need to ask themselves "What are my customer's core problems?" Without knowing this answer there is no way they'll be able to make informed decisions. [.] Read more » The post Always solve your customer’s core problems appeared first on Mind the Product.

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The eight core elements of a winning product strategy

The Product Coalition

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael Porter There I sat, facing a significant strategic choice. After what seemed like months of work, our product was emerging from stealth mode. The leadership team finally agreed on the vision. The north star was clear?—?enabling consumers to make the right decisions about their health at an affordable price.

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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I'm halfway through this week of working through my too-high WIP. So far, I exposed my WIP and talked about how I planned to use continuous flow in Part 1. Part 2 was about cycle time and using Cost of Delay to make easier decisions. Today is about why I don't use a real backlog because I get interruptions. I want to make those interruptions easier to manage.

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Top 6 customer retention metrics

Mixpanel

When a product doesn’t have good customer retention, it’s like working with a leaky bucket. Without existing customers coming back to your product, sustainable growth and revenue become much harder. Even more, a satisfied customer who continues to use your product is more likely to recommend it to others. Bain & Company found that a 5% increase in customer retention can lead to a 25-95% increase in revenue. .

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Learnings from London: Going from Meh to Awesome by Shiva Rajaraman

Mind the Product

This week on our Learnings from London series, we turn our attention to #mtpcon London 2015 where Shiva Rajaraman, currently VP of Product at OpenSea, led an engaging session on how to be awesome in product management. [.] Read more » The post Learnings from London: Going from Meh to Awesome by Shiva Rajaraman appeared first on Mind the Product.

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A Comprehensive Guide to API Monetisation (Part 3): Indirect Monetisation

The Product Coalition

This is Part 3 in the series on API Monetisation. Be sure to also read Part 1 and Part 2. If you aren’t planning on directly making revenue from your API then you may need to draw on indirect monetisation models to build your business case. Generally speaking, indirect API monetisation is where you link the impact of your API through to revenue drivers elsewhere in the business.

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Customer Value 101: Definition, Formula, and 10 Strategies To Increase the CV for Your SaaS

Userpilot

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? Buyers are always on the lookout for businesses that offer continuous value, making them preferable to their competitors. So let’s see what you can do to increase your customer value and retain loyal customers. TL;DR.

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The Top 19 Sentiment Analysis Tools for Digital Products in 2022!

Usersnap

Brands are always looking for effective ways to gain a larger market share. One approach regularly discussed is the importance of crafting personalized customer experiences. One of the best ways to drive better customer experience than using sentiment analysis tools. Below, we describe what an online sentiment analysis tool is and how businesses can benefit from using them.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Humility and personal resilience in product – MTP Engage Hamburg 2022

Mind the Product

In these two talks from MTP Engage Hamburg, Thor Mitchell, Head of Platform at Miro, and Holly Donohue, Chief Product Officer at Purple, share two different perspectives on the mental qualities you need as a Product Manager. Watch the two sessions in full below or read on for the key points. [.] Read more » The post Humility and personal resilience in product – MTP Engage Hamburg 2022 appeared first on Mind the Product.

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How Cycle Time and Cost of Delay Makes Product Development Decisions Easier (Day 2)

Johanna Rothman

As I said in my Day 1 post, my WIP is too high. Here's where I stand with my WIP: I completed one presentation, so I have 4 remaining. I have some feedback on the book that I need to integrate. I want to address the next 3 chapters, because they're the platform for the next part of the book. I finished one week of the videos for the writing workshop.

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Top 10 Instructional Design Software For Creating Customer Training Programs

Userpilot

On the hunt for the best instructional design software to create course content and engage learners? In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. What to look for in the right instructional design tool. The top ten instructional design tools on the market. Ready? Let’s go! TLDR; Instructional design software helps you create custom eLearning courses and training material.

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The dos and don’ts of product roadmapping

ProductBoard

Remember planning a roadtrip in the good old days before smartphones? We used to fire up the dial-up connection, connect to the internet at a snail’s pace, load up MapQuest, and print out the step-by-step instructions for our journey. Before that, we had an actual physical map—a giant, unwieldy piece of paper that we’d refer to periodically.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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August’s top product management content

Mind the Product

On Mind the Product this month, we saw popular articles ranging from London throwbacks to making better product decisions with evidence. Read on to check out our top 5 popular posts on Mind the Product this month. [.] Read more » The post August’s top product management content appeared first on Mind the Product.

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How I Manage My Product Development: Ease with Continuous Flow (Day 1)

Johanna Rothman

As with many of you, sometimes my WIP (Work in Progress) is too high. When that occurs, I don't use a backlog or create iterations. Instead, I use continuous flow. That's because working in flow allows and creates ease in my development. This week, I want to finish these things: 5 presentations, one of which I need to finish today. 1 book. I started it in the wrong place, so I'm reorganizing and rewriting.

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How to Identify Upsell Opportunities and Drive Account Expansion for SaaS

Userpilot

Do you know that upsell opportunities exist throughout the customer journey and all you have to do is identify and take advantage of them? Yes, they do! This article shows you how to drive SaaS growth with upsells. You’ll learn: Why upselling benefits both you and the customer. How to find and maximize upsell and cross-sell opportunities. And best practices for increasing your conversion rate.