Sat.Aug 27, 2022 - Fri.Sep 02, 2022

6 Steps to Level Up Your Digital CS

Gainsight

Customer success (CS) is on fire. With the ups and downs of the economy , companies continue to increase their investment in CS. At the same time, they struggle to hire enough Customer Success Managers (CSM) to cover their entire client base, leading to the need to do more with less. .

How to Create Raving Fans For Your SaaS and Drive Product Growth

Userpilot

Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. Sounds too good to be true?

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What the Heck is Product Analytics in Product Management?

The Product Coalition

This is the first of several product management articles I will be writing until I successfully break into product management. This is for my fellow future entry-level product managers and other people looking to go into product management.

The importance of a data-driven product roadmap

Gainsight

Add built-in scheduling. Add widgets. Make the home screen customizable. Add more views. More analytics. Offline capabilities. Make it purple. Make it integrate with Zapier. Make it take screenshots, store PDFs, and send notes to your grandma on her birthday. .

Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

In this webinar, Sneha Narahalli, Head of Product at Sephora (Digital, Data & MarTech), will give you an iterative method for identifying and developing Product Market Fit.

398: Why customer experience is part of a product manager’s responsibilities – with Natashya Narkiewicz

Product Innovation Educators

How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution.

More Trending

Product Management and Customer Success, It’s Time to Buddy Up!

Product Management University

Product management and customer success, it’s time to be best friends! OK, product management. If you’re not already best friends with your customer success team, it’s time to buddy up. It was already trending before the pandemic, but crises have a way of accelerating things, as in the relationship with your existing customers, for example. A lot of companies were exposed when the pandemic hit because their sales pipelines for new accounts literally evaporated overnight.

Passion and Problems are Product Management

Feedback Loop

Tony Poon is the chief product officer at R-Zero. Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers Design

SUNDAY REWIND: Stop thinking about the user interface

Mind the Product

This week’s Sunday Rewind takes us back a few years to an article from Juan Jose Ramirez that unpicks our approach to product design and suggests a design methodology that product managers may find useful to add to their workflow.

The Project Guide I Wish Every Colleague Had

The Product Coalition

Achieve more in less time with less headache. Continue reading on Product Coalition ». leadership project-management product-management management work

The Executive's Guide to Empathy-Driven ROI

In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers.

From Outputs to Outcomes, Achieving Success with OKRs

280 Group

Perception of the Product Manager . I’ve worked in the product space for almost 20 years. In every organization, I’ve been a part of, one of the biggest challenges I see Product Managers (PMs) face is perception.

KPI 156

The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise

First Round Review

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket

Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I'm halfway through this week of working through my too-high WIP. So far, I exposed my WIP and talked about how I planned to use continuous flow in Part 1. Part 2 was about cycle time and using Cost of Delay to make easier decisions.

A deep dive into product discovery – Lily and Randy on The Product Experience

Mind the Product

For this special episode, our very own Randy Silver, and Lily Smith dived deep into product discovery. With their many years of experience in product, and over 2 years of interviewing some exceptional product experts, they share their best tips. [.]

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Digital Transformation: The New Product

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Join us to learn how companies mitigate risks through usability testing and real-time qualitative feedback from customers to efficiently launch and develop digital products.

Featured Product Management Consultant: Bill Haines

280 Group

How and why did you break into Product Management? . Having started my career as a beer marketer, I needed some way to redeem myself! . My time with Anheuser-Busch was a great learning experience which soon led me to become partner in a Mar-Com firm , leading the creative teams.

Launch Management: A Tour of ProductPlan’s New Solution for Bringing Products to Market

ProductPlan

The ugly truth is product launches are a messy business. At times, they can be overwhelming, impossible nightmares. There are launch activities to track, expectations to manage, and stakeholders to hold accountable.

Time is Not on Your Side: Launching Version One Products

The Product Coalition

Product leader Paul Yokota talks about work experiences, and the launch of version one of the Animoto Marketing Video Builder. Continue reading on Product Coalition ». product-development product-launch project-management product-management marketing

Always solve your customer’s core problems

Mind the Product

This article offers a lesson in understanding why product managers need to ask themselves "What are my customer's core problems?" Without knowing this answer there is no way they'll be able to make informed decisions. [.]

The Top 5 Business Outcomes Companies Can Achieve From Monitoring Consolidation

In this eBook, learn what the top five business outcomes are that organizations see when leveraging Datadog's end-to-end monitoring tool.

Customer Value 101: Definition, Formula, and 10 Strategies To Increase the CV for Your SaaS

Userpilot

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? Buyers are always on the lookout for businesses that offer continuous value, making them preferable to their competitors.

When Usability Testing Has Done Its Job, Consider Visual Testing Next

dscout People Nerds

Usability testing has its time and place—but sometimes it can’t compare with effective visual testing

How Cycle Time and Cost of Delay Makes Product Development Decisions Easier (Day 2)

Johanna Rothman

As I said in my Day 1 post, my WIP is too high. Here's where I stand with my WIP: I completed one presentation, so I have 4 remaining. I have some feedback on the book that I need to integrate. I want to address the next 3 chapters, because they're the platform for the next part of the book.

Learnings from London: Going from Meh to Awesome by Shiva Rajaraman

Mind the Product

This week on our Learnings from London series, we turn our attention to #mtpcon London 2015 where Shiva Rajaraman, currently VP of Product at OpenSea, led an engaging session on how to be awesome in product management. [.]

How Collecting and Managing the Voice of the Customer Will Strengthen Your Product

Product teams strive to incorporate customers’ needs in everything they build, but this can’t be done without clear strategy, processes, and feedback loops in place. In this eBook, you'll learn how to build a robust voice of the customer program.

Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

When it comes to choosing a customer education platform, there are so many options to pick from. Self-service , intuitive design, and customization used to be key requirements but today most tools have these, so it’s easy to get lost in the ocean of options.

The eight core elements of a winning product strategy

The Product Coalition

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael Michael Porter There I sat, facing a significant strategic choice. After what seemed like months of work, our product was emerging from stealth mode.

How You Can Find More Ease in Your Product Development (Day 5)

Johanna Rothman

I started this series by sharing my status of too much WIP (Work in Progress). My WIP was making me slightly crazed and I explained how I worked to reduce it. In case you're wondering, here's my current status: 3 presentations still on the list (I completed 2, including the one I recorded). The online workshop videos are complete. When Teachable settles down, I can start to upload. A total of about 1500 words on the book plus one image. I'm pleased with my progress. No fiction, no columns.

Humility and personal resilience in product – MTP Engage Hamburg 2022

Mind the Product

In these two talks from MTP Engage Hamburg, Thor Mitchell, Head of Platform at Miro, and Holly Donohue, Chief Product Officer at Purple, share two different perspectives on the mental qualities you need as a Product Manager. Watch the two sessions in full below or read on for the key points. [.]

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Top 10 Instructional Design Software For Creating Customer Training Programs

Userpilot

On the hunt for the best instructional design software to create course content and engage learners? In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. What to look for in the right instructional design tool.

A Comprehensive Guide to API Monetisation (Part 3): Indirect Monetisation

The Product Coalition

This is Part 3 in the series on API Monetisation. Be sure to also read Part 1 and Part 2. If you aren’t planning on directly making revenue from your API then you may need to draw on indirect monetisation models to build your business case.

How I Manage My Product Development: Ease with Continuous Flow (Day 1)

Johanna Rothman

As with many of you, sometimes my WIP (Work in Progress) is too high. When that occurs, I don't use a backlog or create iterations. Instead, I use continuous flow. That's because working in flow allows and creates ease in my development. This week, I want to finish these things: 5 presentations, one of which I need to finish today. 1 book. I started it in the wrong place, so I'm reorganizing and rewriting.