Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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How Can Product Managers Get Adults To Play Games?

The Accidental Product Manager

The goal is to find a way to capture the adults who never stopped playing Image Credit: manuel | MC Game product managers are always looking for new markets that they can enter. It turns out that they may have been overlooking one of the biggest ones. Game product managers have only recently started to consider how they might go about convincing adult gamers to start playing more games.

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Top 5 Metrics to Track for Digital Product Adoption

Amplitude

Boost your digital product adoption with five essential metrics. Explore feature usage, activation rates, NPS, and more for success.

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Navigating biases in product management

Mind the Product

Tiago Nogal delves into cognitive biases and their impact on decision-making in product management, and offers some practical strategies to navigate them. Read more » The post Navigating biases in product management appeared first on Mind the Product.

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A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues

Emerge Insights

Assessing effects, analyzing the cause and adapting solutions in product development The post A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues appeared first on EMERGE | UX Agency.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Decoding Product Leadership

Roman Pichler

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ 1 ] In fact, some people argue that product leadership can only be exercised by a management role.

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The Hook Model: Retain Users by Creating Habit-Forming Products

Amplitude

Read this guide to the hook model to learn how to create products with high retention.

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Product Roadmap Planning: What It Is and How To Do It

ProductBoard

A product roadmap is only as useful and effective as it is thorough. As a result, product roadmap planning is an essential, ongoing, and dynamic process that requires collaboration, adaptability, and a keen focus on the product’s long-term vision and goals. The process helps ensure that products remain competitive, relevant, and aligned with the needs of customers, as well as the strategic.

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A Conversation with Petra Wille: My Approach to the Continuous Discovery Habits Community

Product Talk

Reading is one of my favorite ways to spend my time. I’ve designed my business to allow plenty of time for reading books, articles, interviews, etc. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior. Most of us need an extra push to go from ideas and inspiration to action. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior.

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AI governance: an update for product managers

Mind the Product

From executive orders to summits on safety, politicians around the world are trying to get to grips with the realities of AI governance. In light of some of the latest initiatives, here’s a look at what’s currently on the table. Read more » The post AI governance: an update for product managers appeared first on Mind the Product.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Mastering Personas: A Product Manager’s Secret Weapon

280 Group

The Persona Paradox Are personas still relevant for the modern product manager? In the fast-paced, ever-evolving landscape of product management, this question has become a point of debate and controversy. As technology continues to reshape consumer behaviors and preferences, some have begun to question the value of personas as a tool in the product manager’s arsenal.

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I’m a New Product Manage With No Experience – First 5 To-Do’s

Product Management University

Your first 5 to-do’s as a new product manager! You’ve somehow landed in a product manager job and have no experience or formal training. You’re completely overwhelmed, drinking from the firehose! What do you do first? Don’t worry, we’ve got you covered. Join Jackie Flake , Founder of Option 1 Partners , and John Mansour , Founder & President of Product Management University , for a webinar designed exclusively for new product managers like you!

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Product Managers Focus On Your Strengths Instead of Weaknesses To Reach Your Potential

The Product Coalition

As a product manager, you need to focus on your strengths rather than weaknesses to feel happy and hence reach your true potential.

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Mastering cross-discipline collaboration: Insights from product leaders

Mind the Product

Cross-discipline collaboration can be challenging for product leaders, filled with problems and overall difficulties. Read on for what we learned about communicating with multiple teams at the #mtpcon Leadership forum. Read more » The post Mastering cross-discipline collaboration: Insights from product leaders appeared first on Mind the Product.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Exploring Userpilot Flow Analytics: A Walkthrough

Userpilot

What flow analytics features does Userpilot offer? This is the main question the article tackles. It also explains: What Userpilot flows are. The benefits of tracking flow analytics in Userpilot for your business. How to do it. Let’s get right into it. TL;DR Userpilot flows are sequences of UI patterns that you can use in the onboarding process to provide in-app support.

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How Agile Managers Use Uncertainty to Create Better Decisions Faster

Johanna Rothman

Strategy and Product Feedback Loops Many of my middle-management and senior leadership clients want certainty about future work. That's one of the reasons they create huge backlogs and long roadmaps. Yet, even those backlogs and roadmaps don't offer certainty. One of these managers said, “I have so much uncertainty and ambiguity. I feel as if I can't make a good, final decision.” When I asked why he had to make a final decision, he said, “Because I need to show strength and res

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How To Harness Your Product Stack’s Full Potential

The Product Manager

Are the tools in your tech stack working as hard as you are? Break out of your standard workflow and follow this guide to get even more value out of the go-to tools you use every day. The post How To Harness Your Product Stack’s Full Potential appeared first on The Product Manager.

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Leading product teams in large heavily matrixed organizations

Mind the Product

Christopher Piccoli, VP of New Product Development at Mastercard, looks at what it takes to build great products in large organizations, with tips for adhering to core product management principles while also getting things done. Read more » The post Leading product teams in large heavily matrixed organizations appeared first on Mind the Product.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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5 Levels of Customer Satisfaction [+ How to Improve It]

Userpilot

Measuring different levels of customer satisfaction is one of the best ways to measure user sentiment. Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention. That said, let’s explore what these different satisfaction levels mean, what other metrics can complement them, and how you can measure them.

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Products as Platforms and When to Start One

Gocious Blog

What comes first, the product or the platform? Asking the question of what should come first, the product or the platform, is similar to asking whether the egg came before the chicken. There is no cut-and-dry answer as to which order is better; companies have tried both to varying results. While the answer to the chicken and egg question is more philosophical, the question about products and platforms is best answered based on a company's structure, goals, and resources.

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New research: how enterprises invest in digital transformation & product development

Modus Create

About Modus Create’s 2023 digital transformation report Enterprises are ramping up their investment in improving the customer experience through new digital products. But those efforts are hindered by challenges like having a solid strategy in place, navigating data security, and finding and retaining the right talent. Those were key takeaways from Modus Create’s new industry research report, “ Investing in Digital Transformation & Product Development ,” which reveals how decision-mak

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Improving emotional intelligence as a product leader with Kate Leto

Mind the Product

We caught up with Kate Leto, product leadership coach, to talk about emotional intelligence, leadership, and coaching in product. Read on for some of her key insights. Read more » The post Improving emotional intelligence as a product leader with Kate Leto appeared first on Mind the Product.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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How to Create And Use Behavioral Personas to Drive Growth

Userpilot

Understanding how behavioral personas work can be a game changer for product managers. In this article, we'll explain what behavioral personas are, the invaluable insights , and how to use them to drive growth in your SaaS. Ready to get into it? Let's go! TL;DR A user behavioral persona is a document representing a distinct group of users who share similar behaviors, motivations, and goals.

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3 Successful Companies Leading Industries Using Market Segmentation

Gocious Blog

We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition. The following three companies have harnessed the power of market segmentation to dominate against their competition.

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Customers Don’t Buy AI. They Buy a Solution to a Problem

Daniel Elizalde IoT Blog

Artificial intelligence (AI) has come a long way. The technology advancements have been impressive, and they come at lightning speed these days. Today, Generative AI is taking the world by storm, with applications (and risks) appearing to be endless. There is a lot of fantastic technology and also a lot of hype. Unfortunately, many companies latch onto the hype, and […] The post Customers Don’t Buy AI.

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SUNDAY REWIND: Perfecting product roadmaps with Janna Bastow

Mind the Product

an AMA session with ProdPad CEO Janna Bastow where she answers your questions on perfecting product roadmaps. Read more » The post SUNDAY REWIND: Perfecting product roadmaps with Janna Bastow appeared first on Mind the Product.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr