Sat.Jun 30, 2018 - Fri.Jul 06, 2018

article thumbnail

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

When a +10% isn’t really a +10%. OK, this is an infuriating startup experience: You ship an experiment that’s +10% in your conversion funnel. Then your revenue/installs/whatever goes up by +10% right? Wrong :(. Turns out usually it goes up a little bit, or maybe not at all. Why is that? Let’s call this the “ Conservation of Intent.” The difference between high- and low-intent users.

article thumbnail

4 Product Management Hacks to get the Most out of Failure

Mind the Product

Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Anatomy of a Great User Story

The Product Coalition

How to tell your product’s tale A user story is, get this, a story about your user. These artifacts serve as an account of how your user should ultimately experience the product that you’ve determined you need to build. They are typically the artifact that product managers develop in their roles of asking for particular user experiences from their engineering teams.

article thumbnail

Growth Mindset in Product Management

Roman Pichler

Embrace a Growth Mindset. Learning something new requires the right mindset or attitude. If you believe that you lack talent or are not smart enough, then you make it hard—if not impossible—for yourself to acquire new knowledge, skills, and behaviours. For example, I never used to think myself as somebody who is good at writing, and I wasn’t particularly good at it at school.

article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

Customer transitions are funny and exciting beasts in the enterprise product world!

bpma ProductHub

By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”.

More Trending

article thumbnail

My Lessons from Interviewing 400+ Engineers Over Three Startups

First Round Review

Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.

article thumbnail

What’s the Problem With Proxy Users?

Mind the Product

In this era of product management, I think we all agree that user research and feedback is important. We also know that sourcing users for this research can be difficult. So we often turn to proxy users in our research. Proxy users are people who are not actually your users, but are close enough that they know what your users would want… up to a point.

article thumbnail

Getting You First Product Management Job

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

article thumbnail

4 simple steps to manage your sales pipeline

Intercom, Inc.

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

article thumbnail

B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

article thumbnail

My Lessons from Interviewing 400+ Engineers Over Three Startups

First Round Review

Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.

article thumbnail

Don’t Join the Cult by Paul Adams

Mind the Product

The final keynote of this year’s MTP Engage came from Paul Adams, VP of product at Intercom. In the preparations leading up to the conference, Paul had warned me that he would challenge some common beliefs in the audience. We were excited, because we wanted to end the conference by giving our audience something to think about. Paul makes us aware that all the things we build are temporary – including the code for the Intercom messenger V3 which was deleted five days after Paul’s presentati

article thumbnail

Best Thing About Being in Product is…

The Product Guy

Being in product management can have its ups and downs. But when you really dig in there can be found the BEST. See what product expert, Jordan Bergtraum, has to say on this topic.

article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.

Marketing 191
article thumbnail

Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

article thumbnail

Why Should Sales NOT be in Charge of Pricing?

Pragmatic Marketing

A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have noticed there may be one point you have not covered: “Why should sales not be in charge of pricing?” Thank you for the question. I can think of two reasons why sales should not be in charge of pricing. Their incentives are wrong. Most salespeople get a commission as a percentage of revenue.

article thumbnail

Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton

Mind the Product

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over. As humans, we’re not built to take in and process data points, we’re built to understand the world around us through story.

article thumbnail

Measuring the effectiveness of agile processes

The Product Coalition

What problems arise in agile teams and how to measure them? Product Agility As our product scales, team size grows and we adopt more processes and infrastructures, the complexities to which they adhere to become immense. Sometimes processes malfunction, team is devoid of motivation or lacks the necessary impetus to deliver the best version of the product.

Agile 74
article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.

Marketing 165
article thumbnail

Prepare Now: 2025's Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

article thumbnail

Why Should Sales NOT be in Charge of Pricing?

Pragmatic Marketing

A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have noticed there may be one point you have not covered: “Why should sales not be in charge of pricing?” Thank you for the question. I can think of two reasons why sales should not be in charge of pricing. Their incentives are wrong. Most salespeople get a commission as a percentage of revenue.

article thumbnail

VR In UX Research: All You Need To Know About VR User Testing

UX Studio

Disruptive technologies such as virtual reality and augmented reality radically change how we behave and interact with our world. As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing.

article thumbnail

5 recent U.S. studies that shape the future of managing remote teams

Miro

5 recent U.S. studies that shape the future of managing remote teams Here at RealtimeBoard, we are creating a visual collaboration tool that helps leading organizations from all over the world (including Fortune 500 companies) create innovative products. We are always curious to hear their stories on how they manage remote or collocated teams and […].

article thumbnail

4 simple steps to manage your sales pipeline

Intercom, Inc.

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

article thumbnail

The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

article thumbnail

What is Product Management, exactly?

BrainMates

According to The Product Management Body of Knowledge, Product Management is: “A discipline that provides managerial focus to products that in turn will generate measurable business benefits.”. Product Managers are often described as “the CEO of the product”. Marty Cagan says the role of the Product Manager is “to discover a product that is valuable, usable and feasible”.

article thumbnail

The question you should never EVER ask your engineers!

The Product Coalition

Put your learn mode in overdrive and boost creativity by asking *stupid* questions Unsplash What do product managers want to ask at engineering meetings but are too afraid to for fear of looking stupid? Are you new in your PM position? You might wonder how you’re going to handle the meetings with engineering without showing your lack of technical understanding and losing “cred” with the engineers.

article thumbnail

Don’t Wait Any Longer #prodmgt #jobs

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

article thumbnail

Do you know what really makes your customers click?

Intercom, Inc.

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

article thumbnail

Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

article thumbnail

TEI 183: Bad habits experienced product managers should avoid-with Alicia Dixon

Product Innovation Educators

Don’t let your calendar get in the way of doing what’s important as a product manager. Experienced product managers benefit from what they learned from previous successes and failures. That experience is valuable. However, they can also pick up some bad habits along the way. Some bad habits may be from a lack of knowing better but others come from routine and a “this is how we do it”-sort of mentality that too often develops over time in many organizations.

article thumbnail

Phone Storage Woes No Longer? Progressive Web Apps to the Rescue

The Product Coalition

The more mobile apps are used the more space they take up. With the ever increasing amounts of photo and video data captured, extra space on one’s mobile device can be hard to come by. For many years the solution for Android users was the MircoSD card which can be used for photo/video storage and even to run applications. This is not the default setting however, and for the non-tech savvy user can be a bit of a hassle to setup and maintain.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants to be the next Blockbuster. But the ability to avoid that fate won’t come from open workspaces, a relaxed dress code, and a bring-your-own-device policy. It requires organizations, from analyst to executive, to internalize the fast-paced world we live in and to adopt modern workflows that enable them to compete.