Sat.Apr 20, 2019 - Fri.Apr 26, 2019

Product Management is Like Cooking

The Product Coalition

The better you are, the less you follow a recipe and the more you experiment with new methods Continue reading on ProductCoalition.com ». careers product-management work

7 Project Management Principles Product Managers Can Learn From

ProductPlan

Support. Sign In. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars.

You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices

AB Tasty

Framing Effect is like mercury and can slip through the tiniest of cracks and result in inaccurate decisions. But it can also be used to accomplish some research goals. Find out in this post.

How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

User onboarding strategies that work – and mistakes to avoid

Inside Intercom

Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product.

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Becoming a Product Leader: Leading Product Success in the First 100 Days

Product Management Unpacked

Early success in your role as a new product leader is essential to establishing the foundation for long-term results. For any new product leader, the first 100 days are vital.

Women in Product Management: Jeannie Griffin, VP of Product and Technology Solutions at BCD Meetings and Events

280 Group

For our next installment of the Women in Product Management Series I interviewed Jeannie Griffin, Vice President of Products and Technology Solutions at BCD Meetings and Events. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management? I love telling this story.?

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Talking About Data Science by Jenessa Lancaster

Mind the Product

Jenessa Lancaster is a data scientist at Ocado Technology. In this ProductTank London talk, she discusses the importance of communicating data concepts to non-specialist audiences. We live in promising times for data science in business development.

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Are you a Data Science hero?—?aka BADIRist?

Piyanka Jain

Are you a Data Science hero?—?aka aka BADIRist? One of my colleagues is a big fan of detective stories and Sherlock Holmes. One day we started talking about Sherlock and what it would look like if Sherlock transitioned his career to become an analyst or data scientist?

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Portfolio Product Management: The Up Side You Didn’t Consider (Video)

Proficientz – Product Management University

Portfolio product management defies conventional product management wisdom. It’s true that if every product is successful, your company will be successful. In B2B though, what’s best for every product may not be the best or most valuable thing for the customer organization or yours.

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How brands can optimise their Marketplace presence with UX insight

Userzoom

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence.

Why Data is key in Building a Company That Learns

Mind the Product

Facing uncertainty is a company’s biggest challenge. It doesn’t matter whether you’re in a startup or an established company, when you start work on a product, you need to validate your problem, your solution, and find your market. When you scale, uncertainty arises in the form of change – your market changes, your users’ needs change, and your organization changes. With that in mind, the most decisive tool you have when facing uncertainty is knowledge.

How To Build a Successful Customer Support Team

AB Tasty

Why is Customer Support Important? Put simply, poor customer support will cost you. This facet of your business contributes to clients’ Read more. This article was originally posted on AB Tasty as How To Build a Successful Customer Support Team. Uncategorized User Experience

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Business Requirements vs. Value Propositions: Is There Any Difference?

Proficientz – Product Management University

Business requirements and value propositions are one and the same. What’s different is the purpose for which they’re written. Business requirements are written to communicate the WHO, WHAT & WHY value that’s required to justify building new products and features.

The Next Generation of Customer Success Leadership

Gainsight

Which starship Enterprise captain is your favorite: Kirk or Picard? I embedded a poll here just for kicks; can’t wait to see the results. (If If your captain is losing, share this post with your Trekkie friends! And my apologies to Archer, Pike, and Riker fans.). Choose your captain. James T.

Popular Misconceptions of the Product Craft by Sherif Mansour

Mind the Product

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead.

What is Product Leadership?—?really?

The Product Coalition

What is Product Leadership?—?really? really? Photo by rob walsh on Unsplash With so many Product Management articles out there, let’s talk ‘Product Leadership’ for a change. As so often, it’s better to start with what it is not. It’s NOT about UI, UX or even engagement or retention?—?What

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Why you’re better off exporting your data to Redshift Spectrum, instead of Redshift

Mixpanel

I’m a Software Engineer at Mixpanel, working on our data export pipeline. My focus is on making it as easy as possible to send the data you collect in Mixpanel, to your destination of choice.

The five stages of product strategy

ProductBoard

This is the story of how organizations evolve to pursue a clear product strategy in increasingly effective ways.

Product Management, a Risky Business by Lucie McLean

Mind the Product

Lucie McLean, Head of Children’s Product at the BBC, kicked off her #mtpengage Manchester talk with a nostalgic trip involving TV character Mr Benn – who keeps going back to the same costume shop to equip himself for a party which he may or may not attend.

Why Are Consumers so Hungry for Meal Kit Delivery Services?

AlphaHQ

Meal kit delivery companies, such as Blue Apron and HelloFresh, make it easy for people to cook high quality meals at home. Customers get new recipes that they might not have thought of before, and the perfect amount of each ingredient that they need to cook the meal.

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Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

How Product Managers can Leverage All-Hands Meetings to Foster Alignment

ProductPlan

Support. Sign In. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars.

Why QA is an important tool for product excellence

ProductBoard

When I started working at productboard a few months ago, there weren’t yet any proper QA processes set up. You might say the whole thing was a hack. There was a small amount of automated testing coverage, and one of our product managers performed most of the other tests manually.

Product Roles, Part 5: Component Teams to Create Slices

Johanna Rothman

As I've written these product role posts, a number of you have asked about how to use component teams. You might have a security team. Maybe a performance team. Regardless of my desire, you have component teams. You want a more agile approach to manage the interdependencies among the teams.

TEI 226: Creating product roadmaps, Part 2 – with Bruce McCarthy

Product Innovation Educators

Creating a product vision of the future that’s awesome for everyone. Product roadmaps are frequently used badly, almost as handcuffs for product managers. A year ago we explored roadmaps and how they should be used with Bruce McCarthy.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

The ugly side of growth – how to scale your sales team sustainably

Inside Intercom

If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”.

Online Surveys 101: A User Researcher’s Guide

Userzoom

So much more than the premise of Family Feud. As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of online surveys.

Product Roles, Part 4: Product Orientation and the Role of Projects

Johanna Rothman

Many people in the agile community promote a product orientation over a project orientation. That's possible because an organization has product or feature teams. That works until you have more products than teams. That's when you might still need projects to accomplish everything.