Sat.Jan 11, 2020 - Fri.Jan 17, 2020

The User Researcher's Guide to GDPR

UserInterviews

Don't panic. GDPR may seem too big to tackle, but we've boiled it down to the 4 most important principles for user researchers, and a step-by-step guide to how it affects your research process

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20 cognitive biases to be aware of (and embrace) as a Product Manager

Bogdan Coman Says

— Guys, we should go for feature X in the next sprint! ?—?But But we didn’t validate any assumption yet. It doesn’t fit with with the data we have so far… — But is fitting with our Y initiative, everybody knows, right?…

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The Importance of Accessibility in Product Building

ProductCraft

This post originally appeared on the Connected blog. As product builders, we all know that accessibility is important. It’s vital that our products work for everyone who uses them. But do we place the necessary emphasis on accessibility that it deserves in our product development process?

Blog 60

The Misunderstood Opportunity of Product Marketing

Innovatemap

“What is product marketing?” . I would wager that if I asked a crowded room of tech professionals to answer this question, I would maybe get a few hands raised.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

The High Cost of Context Switching for Product Managers

ProductPlan

In computer programming, context switching refers to storing an active process in its current state so the system’s CPU can shift its resources to other tasks. A user can then instruct the CPU at any time to resume the process from the same point. Context switches consume a lot of resources, and system designers try to reduce the need for them. But these switches are necessary to allow operating systems to multitask.

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Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). All salary information was reported by Glassdoor and Salary.com in January 2020. Don’t be afraid to demand promotions earlier on in your career and be prepared to walk.

This is What Most People Get Wrong About Willpower

Nir Eyal

The post This is What Most People Get Wrong About Willpower appeared first on Nir and Far. Self Discipline

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Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. But there is one huge difference in real-world practice. In a product marketing model, products are the star. Problems, features and benefits are co-stars.

Keeping Track Of Your HEART – Tomer Sharon on The Product Experience

Mind the Product

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

6 Experts Share How They Use Customer Feedback to Build a Better Product

Gainsight

There is no shortage of feedback these days. But what is everyone doing with it? When you’re trying to deliver an exceptional product, it’s easy to get lost in the constant deluge of customer feedback.

Demo 93

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 91

Why Machine Learning Products Should be Managed Differently

Mind the Product

Machine learning (ML) based products have particular characteristics and challenges, from data quality to counterfactual problems and explainability. What then are the implications of ML products for team structure, focus, and hiring?

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

The Abuse of Tech Debt

The Product Coalition

There is nothing unique about tech-debt, just change. Continue reading on ProductCoalition.com ». software-development product-mananagement project-management engineering technology

Nine Product Management Blogs to Read in 2020

ProductCraft

Is one of your New Year’s resolutions to read more product-related content? If so, we’ve got nine product management blogs you should bookmark right now (in addition to ProductCraft, of course).

Blog 78

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 91

Mindset – Mapping, Visualisation, and Mental Models with Eli Montgomery and Rosemary King

Mind the Product

Watch on YouTube | Listen on Soundcloud . In the latest episode, Rosemary King , our Director of Training Products welcomes Eli Montgomery to Mindset. Eli is currently Head of User Experience at Cazoo, a platform transforming the way people buy used cars.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Insubordination vs Caring About the System

Johanna Rothman

Do I advocate insubordination? Some of my Modern Management Made Easy technical reviewers wonder. And, when I looked at this definition of insubordination , I had to agree. However, when I read that definition, I don't see any mutual problem-solving. I also don't see any mutual purpose or respect.

Mixpanel teams up with Segment to launch the Platform of Independents

Mixpanel

Scaling your business while staying innovative is hard when your data is locked into a single walled garden. As customer expectations shift, the flexibility to adjust your technology stack becomes critical.

Miro’s Andrey Khusid on the art of distributed teamwork

Inside Intercom

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. In fact this is his first podcast appearance, so we were delighted late last year when he agreed to join us in the studio.

Mind the Product Training to Launch Product Coaching Service

Mind the Product

There was one theme that emerged for me in 2019 which I think will make a big impact on 2020, the product coach. I think the impact will be so big that at Mind the Product Training we’ve been working on an entire platform to support it.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Five Reasons to Attend the ProductCraft Conference Event Series

ProductCraft

Last year, we brought over 500 product practitioners to San Francisco for the first-ever ProductCraft Conference. And it was such a good time that we’ve decided to take it to multiple cities in 2020. As our first stop, we’re coming back to the Bay.

Look Before You Click: The Risk of Buying Pirated Software

Revulytics

It looks like a great deal. For just $189.99, you can download the latest version of the Microsoft Office Professional 2019. Indeed, it seems too good to be true, but that offer is just one of many on several websites that sell discounted software.

Erasing to Foster Creativity

The Product Coalition

The problem with leaving whiteboard pictures un-erased is that there isn’t any room to draw new pictures. Continue reading on ProductCoalition.com ». startup design-thinking design product-management creativity

Product Development Across Hardware, Software and Learning by Toby Hughes

Mind the Product

In this ProductTank London talk, Toby Hughes, Senior Product Manager at pi-top explains how to combine product development across hardware, software, and learning. He takes us through the following: A learning framework based around constructionism. Developing software and hardware for products.

5 Signs It's Time to Replace Your Homegrown Analytics

If you built your analytics in house, chances are your basic features are no longer enough for your end users. Is it time to move on to a more robust analytics solution with more advanced capabilities? Follow this free guide for tips on making the build to buy transition.

Five Pitfalls To Avoid When Outsourcing Software Development

Arkenea

This article was originally published in Stackoverflow by our founder Rahul Varshneya. The IT outsourcing industry garnered $62 billion in revenue in 2018 and has become a truly global business; you’re just as likely to outsource work to Ukraine or Canada as you are to India or Brazil. It’s not just helpful for startups and non-tech firms. Major companies […]. The post Five Pitfalls To Avoid When Outsourcing Software Development appeared first on Arkenea. Product Success

Moving to Subscription-Based Licensing Models

Revulytics

The growth of SaaS-like business practices has driven increased interest in subscription-based licensing models. But the move from an up-front to a recurring-revenue model can negatively impact your business if not implemented properly.

Product Mindset: Encouraging Ownership in a Scrum Team

The Product Coalition

TL; DR: Product Mindset and Ownership in Scrum Teams There is one product, one Product Owner, one Product Backlog?—?a a simple rule.