Sat.Jul 13, 2019 - Fri.Jul 19, 2019

Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

First Round Review

At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge. Continue reading at First Round Review »

You Should be Doing More Generative Research. Here’s a Guide to Get Started.

dscout People Nerds

Here’s why generative research matters, when you should be doing it, and an action plan for starting at your company

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7 Reasons Why MVPs Go Wrong and How to Address Failure

ProductCraft

Even if you take every precaution taken before starting development on your MVP, you still might end up with a disappointing release. An MVP can fail for a number of reasons, and knowing each of them can help you minimize risk and stay in control of the project. In this article, we suggest what you.

Optimal Product Process™ 3.0 Phase Seven: Retire

280 Group

This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE. “A A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand”.

Rapid Experimentation at Every Stage of Product Development

Speaker: Tanya Koshy, VP of Product, UserTesting

Experimentation isn't something you do once you have designs or once you’ve built the product; it's important to validate early and often to better understand your customer, their needs, and the market opportunity. Join Tanya Koshy, VP of Product at UserTesting, as she explores how, by using customer feedback at every stage of the product development process, you can better and more quickly iterate on your product ideas. Ultimately, this rapid experimentation during development will enable you to deliver customer value faster.

The Secret Weapon of Retrospectives – the Team Radar

Mind the Product

You know that moment when you realise that something is not quite right in the team? Often you think you know straight away what needs improvement, but for some reason the team can’t see what you’re seeing. What’s wrong with them? It’s so obvious! There’s nothing wrong with them.

More Trending

Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions.

Why you should test other people’s sites before your own

Userzoom

Budget is often restrained for designers and researchers; whether in time, money or both. So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing?

The Product Mensch – Rich Mironov on The Product Experience

Mind the Product

Rich Mironov got his start in product with a a single, very demanding customer: Apple. Realising it would be safer to diversify, he’s gone on to spend the last 30-plus years working with more than 90 organisations across the world in interim leadership roles and consulting.

Hope for the best or prepare for the worst? How we manage critical incidents at Intercom

Inside Intercom

Almost every software company today has some kind of incident response process to help them navigate major service outages. Intercom is no different, and up until mid-2018, our incident response process had worked successfully.

How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones?

The Definitive Guide to Writing High Converting Emails

AB Tasty

Delivering marketing emails that convert is no easy task. Our guide will walk you through some basic principles to get you on track. This article was originally posted on AB Tasty as The Definitive Guide to Writing High Converting Emails. Conversion Optimization

Product Management Strategies for Supporting Collaboration by Gretchen Anderson

Mind the Product

More and more organisations are switching to agile working, yet few business people have been trained in collaborative skills. Although we like the idea of working together, businesses can stifle collaboration and teamwork through competition and individualism.

Q&A with Tristan Kromer, Lean Coach, Kromatic

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

The Science of High-Impact Experimentation

Speaker: Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science

Too many product teams don't know what to test, which leads to poorly designed experiments and unclear results. How can a product manager be certain they’re making effective decisions when it comes to experimentation? Join Holly Hester-Reilly, Founder and Product Management Coach at H2R Product Science, as she walks us through the entire experimentation process, from deciding what to test to sharing the results with stakeholders, to illustrate what strong testing practices look like and how they can be implemented in every organization.

Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

Gainsight

This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Stay tuned for the release of Part 2! As a product manager, your job is to drive value for your customers and for the business.

Keep It Simple, Stupid

Pragmatic Marketing

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?

Managing Conflicts Effectively by Parul Goel

Mind the Product

The age-old issue of conflict in the workplace: there are many reasons why we choose to avoid it, but what if we engaged with it effectively instead?

How to Avoid the Frankenstein Effect When Building a Product Portfolio

ProductCraft

Imagine this: You’re sitting in a boardroom across from a major investor. You’ve just finished your pitch, and now you’re sweating a bit, waiting for the response. Sound familiar? That was where I found myself in 2009?giving

Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.

Tableau Uses Centercode to Increase Beta Team Productivity By 100%

Centercode

Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data analytics company, increase their beta team’s productivity by 100%. Tableau enables people to easily visualize, analyze, and make sense of data across disparate sources.

Keep It Simple, Stupid

Pragmatic Marketing

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?

Connecting the Dots: How Personalisation Shaped my Career by Elize Bosker

Mind the Product

My product management career has been shaped by my experiences in developing personalised products. In this talk for #MTPEngage Hamburg, I walk through my experiences, failures, and learnings, and share what personalisation in product has taught me so far.

Keep it fresh: Managing a knowledge base that retains users

Inside Intercom

These days, many companies offer a knowledge base for their customers to use. The self-service aspect of knowledge bases makes them natural time-savers for users and businesses alike.

How to Design Strong Experiments

Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk us through the three key elements that help you design stronger experiments and come away with the evidence you need to advance your idea.

Identifying Growth KPIs that are leading indicators of product success

Mixpanel

Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s how you make money. For the first two months, the number increased without fail. Then, as if you took a false step on your hike to profit, it started tumbling down the hill.

How to Manage Product Managers: Herding The Cat Herders

PMLesson's Ace the PM Interview

When I first joined Google as a young PM and flew to Mountain View for my brainwashing orientation, the legendary engineer Joseph Smarr welcomed me with: “Hi, new cat herder!” I wasn’t familiar with the idiom back then, but I’ve learned over the years just how right he was!

Amazon Product Managers Decide To Do Battle With UPS

The Accidental Product Manager

Amazon product managers say “Bring It On” Image Credit: Julien. As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel.

How to hack goal setting for more confidence

The Product Coalition

Photo by Wil Amani on Unsplash Have you ever thought to yourself, “If I had the confidence, I would be a better Product Manager?” Me too. In fact, this topic comes up often when I coach other product managers.

Get Better User Insights With Wasteless Validation

Speaker: Tim Herbig, Product Management Coach and Consultant

Product teams tend to get ahead of themselves by rushing from idea straight to building a Minimum Viable Product (MVP). How can a product manager slow their team down and prevent them from wasting valuable resources? Join Tim Herbig, Product Management Coach and Consultant, as he introduces a new way of understanding MVPs and explores how you can approach validation without wasting the resources of your development team.

TEI 238 Flashback: Using Lean to Run Experiments and Deliver Customer Value-with Ash Maurya

Product Innovation Educators

The art of Lean and the Lean Canvas for product managers. During the month of July, 2019, I’m sharing some of the most favorite and valuable discussions from the first 100 interviews. If you haven’t come across this one yet, it will make you a better communicator!

The State of Digital Transformation 2019

Modus Create

Methods and approaches to digital transformation are becoming solidified, and a couple of studies 1 2 released in 2019 highlight the motions that have taken place and show emerging patterns for digital transformation in large organizations.

How to Build (Not Buy) an Email List

AB Tasty

Today, 99% of consumers check their emails daily. By 2020, the number of active email accounts worldwide will reach 4.3. Read more. This article was originally posted on AB Tasty as How to Build (Not Buy) an Email List. Conversion Optimization