Sat.Jul 13, 2019 - Fri.Jul 19, 2019

Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

First Round Review

At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge. Continue reading at First Round Review »

You Should be Doing More Generative Research. Here’s a Guide to Get Started.

dscout People Nerds

Here’s why generative research matters, when you should be doing it, and an action plan for starting at your company

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7 Reasons Why MVPs Go Wrong and How to Address Failure

ProductCraft

Even if you take every precaution taken before starting development on your MVP, you still might end up with a disappointing release. An MVP can fail for a number of reasons, and knowing each of them can help you minimize risk and stay in control of the project. In this article, we suggest what you.

Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Optimal Product Process™ 3.0 Phase Seven: Retire

280 Group

This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE. “A A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand”.

More Trending

1 Thing You Need To Know To Save You From Your Email Inbox

Nir Eyal

The post 1 Thing You Need To Know To Save You From Your Email Inbox appeared first on Nir and Far. Productivity

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Hope for the best or prepare for the worst? How we manage critical incidents at Intercom

Inside Intercom

Almost every software company today has some kind of incident response process to help them navigate major service outages. Intercom is no different, and up until mid-2018, our incident response process had worked successfully.

Why you should test other people’s sites before your own

Userzoom

Budget is often restrained for designers and researchers; whether in time, money or both. So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing?

The Product Mensch – Rich Mironov on The Product Experience

Mind the Product

Rich Mironov got his start in product with a a single, very demanding customer: Apple. Realising it would be safer to diversify, he’s gone on to spend the last 30-plus years working with more than 90 organisations across the world in interim leadership roles and consulting.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

The Definitive Guide to Writing High Converting Emails

AB Tasty

Delivering marketing emails that convert is no easy task. Our guide will walk you through some basic principles to get you on track. This article was originally posted on AB Tasty as The Definitive Guide to Writing High Converting Emails. Conversion Optimization

8 Analytics Podcasts for Understanding Users and Mastering Data

Amplitude

If you’re seeking to drive traffic and generate more leads, who better to learn from than the experts themselves? Podcasts are one of the best learning resources available, especially when it comes to breaking down technical subjects such as data science and analytics.

Q&A with Tristan Kromer, Lean Coach, Kromatic

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Product Management Strategies for Supporting Collaboration by Gretchen Anderson

Mind the Product

More and more organisations are switching to agile working, yet few business people have been trained in collaborative skills. Although we like the idea of working together, businesses can stifle collaboration and teamwork through competition and individualism.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Keep It Simple, Stupid

Pragmatic Marketing

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?

Amazon Product Managers Decide To Do Battle With UPS

The Accidental Product Manager

Amazon product managers say “Bring It On” Image Credit: Julien. As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones?

Managing Conflicts Effectively by Parul Goel

Mind the Product

The age-old issue of conflict in the workplace: there are many reasons why we choose to avoid it, but what if we engaged with it effectively instead?

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Tableau Uses Centercode to Increase Beta Team Productivity By 100%

Centercode

Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data analytics company, increase their beta team’s productivity by 100%. Tableau enables people to easily visualize, analyze, and make sense of data across disparate sources.

How to Avoid the Frankenstein Effect When Building a Product Portfolio

ProductCraft

Imagine this: You’re sitting in a boardroom across from a major investor. You’ve just finished your pitch, and now you’re sweating a bit, waiting for the response. Sound familiar? That was where I found myself in 2009?giving

Product Managers: Learn to Let Go

ProductPlan

I spent the last couple days in San Francisco attending my first Mind the Product conference. On top of marveling at this year’s venue, enjoying the happy hour kickoff, and soaking up a handful of Marty Cagan quotes, I had the opportunity to speak with incredible product managers on the ground floor.

Connecting the Dots: How Personalisation Shaped my Career by Elize Bosker

Mind the Product

My product management career has been shaped by my experiences in developing personalised products. In this talk for #MTPEngage Hamburg, I walk through my experiences, failures, and learnings, and share what personalisation in product has taught me so far.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

How to Manage Product Managers: Herding The Cat Herders

PMLesson's Ace the PM Interview

When I first joined Google as a young PM and flew to Mountain View for my brainwashing orientation, the legendary engineer Joseph Smarr welcomed me with: “Hi, new cat herder!” I wasn’t familiar with the idiom back then, but I’ve learned over the years just how right he was!

For Postmark, Product Excellence means enabling startups and developers to build great things

ProductBoard

Welcome to the first interview in our Age of Product Excellence series — a deep exploration of the Product Excellence Methodology, the Product Managers who practice it, and the excellent products that result.

How to hack goal setting for more confidence

The Product Coalition

Photo by Wil Amani on Unsplash Have you ever thought to yourself, “If I had the confidence, I would be a better Product Manager?” Me too. In fact, this topic comes up often when I coach other product managers.

How to Build (Not Buy) an Email List

AB Tasty

Today, 99% of consumers check their emails daily. By 2020, the number of active email accounts worldwide will reach 4.3. Read more. This article was originally posted on AB Tasty as How to Build (Not Buy) an Email List. Conversion Optimization

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

5 Ways Amplitude Can Supercharge Your Marketing Team

Amplitude

Marketing has gone through an evolution in the last few years with the growth of advertising platforms. Ad spend is becoming more expensive and access to data is becoming Ad spend is becoming more expensive and access to data is becoming easier.

Product Management and Agile Method

Pragmatic Marketing

Here’s one of the most common questions we get regarding agile and product management:: In the agile framework, do you think the product manager should take on part of the product owner role? Please give me some motivation as to why or why not? In researching my book, Turn Ideas Into Products , I interviewed over 100 vice presidents and chief technical officers on the impact of agile methods on product management. Those who reported success with agile methods kept the roles separate.

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Identifying Growth KPIs that are leading indicators of product success

Mixpanel

Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s how you make money. For the first two months, the number increased without fail. Then, as if you took a false step on your hike to profit, it started tumbling down the hill.