How To Determine Market Definition and Sizing
DECEMBER 22, 2017
Your shiny new product is almost ready and the Chiefs want to know: How many people will buy it? Who will buy it? What’s the revenue forecast? Feel like you’re throwing a Dart against a Roulette Wheel? Get your facts first, and then you can distort them as much as you please. – Mark Twain, American author and humorist. “Sizing a market opportunity has always been problematic.