Sat.Feb 02, 2019 - Fri.Feb 08, 2019

The Problem With Lack of Differentiation

Messages that Matter

Surprise! You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? And what about sales? Lack of differentiation is one of several common, costly symptoms of poor positioning. It creates market confusion, which means your marketing isn’t noticed. It […

Cause & Effect and Product Risk

Tyner Blain

When deciding how to invest in your product, you need to take into account the risks that your investments will not return the outcomes you desire.

5 UX Best Practices For Successful Self-tracking Apps

UX Studio

Who are we? Probably, that is the question that brought about self-tracking apps. You can get data on how many steps you took, how long you slept, etc. So, self-tracking is real. But how to make a successful self-tracking app with good UX? That is what we are tackling here.

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Should You Structure Your Product Team Like Amazon, Spotify, or Something Else Entirely?

ProductPlan

Effectively scaling a successful product team requires more than hiring additional product managers. You also need to consider the big picture. How will all the individuals on your team work together? And how can you help them operate as efficiently and friction-free as a well-oiled machine?

The Ultimate Embedded Analytics Guide

In today’s ambitious business environment, many companies are taking an embedded analytics approach to capitalizing on the value of their information. Learn all about embedded analytics in this guide by Sisense, including a general overview of embedded analytics, the different approaches to embedding BI and analytics, and the benefits and challenges of the most popular BI solution technologies.

Listen to Understand: Listening Practices for Product People

Roman Pichler

Listen to Understand, not to Answer. Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People.

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Why Digital Transformation Requires Product Management

Mind the Product

Digital transformation isn’t an IT project stuck in a cost centre or in an innovation lab. It has to reflect the existing company brand, values, and people while also refocusing the business on building continuous processes for discovering new ways to solve customer problems and deliver value.

How To Land a Product Management Job Straight Out of College

PMLesson's Ace the PM Interview

Breaking into product management straight out of college is challenging. I’ve noticed that there's a lot of confusion on building the relevant skills for the job. Should students focus on honing their technical skills?

Five Ways to Increase Feature Adoption Rates

ProductCraft

In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE.

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Podcast: Too Many Product Managers with Ken Norton

Mind the Product

Ken Norton needs no introduction. Now Senior Operating Partner at GV (we still slip up and call it Google Ventures), Ken was a CTO and CEO/founder before he joined Yahoo! to run its Product organisation. He then joined Google, where he worked on Maps, Calendar and Docs. Ken has also been a keynote speaker, giving inspiring talks at Mind the Product conferences in both London ( 10x not 10% , 2015) and San Francisco ( Please Make Yourself Uncomfortable , 2016).

When Your CEO is Really the Product Manager

Proficientz – Product Management University

What do you do as a product manager when your CEO is really the product manager? It’s a common occurrence in many companies where the CEO is the one calling the shots on all things product. It’s not limited to small companies either. Steve Jobs comes to mind!

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How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction.

Coda’s Shishir Mehrotra on rethinking docs from scratch

Inside Intercom

How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools?

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Want to be a Product Manager? Just get out There and Make Products

Mind the Product

Are you trying to break into Product Management? I’ll start with the bad news. There are a huge number of motivated, intelligent people who are looking for a first step on the ladder, and very few entry-level roles to go around. These budding product managers have many things in common. Most of them are familiar with Agile theory and terminology.

How productboard is helping companies make the best products in 2019

ProductBoard

Starting 2019 with a bang! 2018 was an amazing year for us. We tripled our team, more than doubled our customer base, and rolled out some great new features to deliver the best product management system experience. But we’re only just getting started and planning an even bigger 2019!

Andy Warhol’s 15 Minutes Are Up, Say Super Bowl Ad Watchers

AlphaHQ

With a current hot retrospective at the Whitney Museum, you might think that Andy Warhol is back and buzzworthy. At least that’s what Burger King’s ad team thought ahead of the Super Bowl.

Intuition Demystified

The Product Coalition

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue.

FloppyDays host Randy Kindig interviewing David Fradin

Spice Catalyst

Here you can find the latest interview hosted by FloppyDays podcast channel. In this episode host, Randy Kindig interviews David Fradin about his experience with Apple and talks about Apple III product. Product Management Apple III David Fradin Floppydays Podcast Randy Kindig

Halo Effect: What it is, Why it Works and How to Use it

AB Tasty

The Halo Effect is our tendency to make an overall impression of a person based on a single trait. If X is good-looking, X is a good person. This article was originally posted on AB Tasty as Halo Effect: What it is, Why it Works and How to Use it. Conversion Optimization

Are Consumers Hungry for Domino’s New Loyalty Program?

AlphaHQ

With loyalty programs exploding in popularity across everything from fashion brands to coffee chains, it was only a matter of time before pizza companies went for a piece of the frequent-buyer pie. But are consumers hungry for loyalty rewards?

Nine companies share 30+ best practices for creating embedded analytics products

Quieten the Squeaky Wheel through Feature Prioritization

Mind the Product

Prioritization is challenging and stressful. Sometimes it’s because of micro-prioritization such as bug triage and moving one small fix in front of another. Other times it comes from the macro level: deciding to target new user growth versus lifetime value; spending time on user research or analytics; handling your manager’s feature request versus the tech debt the engineers beg for. And then there’s the squeaky wheel.

The "Why" of Interviewing—Suzanne Abate, PM Consultant and Instructor

PMLesson's Ace the PM Interview

Suzanne Abate is the co-founder of The Development Factory and online PM community, 100 Product Managers. In this Path to PM blog post, Suzanne and I discuss the "why" of PM interviewing, and how to break into product management. How did you break into product management as your first career?

Customer Interviews: Should you Interview Users or Buyers?

ProductPlan

Customer interviews are an important component of the product development process. Product managers use customer interviews to help inform product decisions by validating problems, solutions, and pain points.

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How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

Introducing the Developer Portal

AB Tasty

Developers are busy people. They’re key players in the tech world, but also lend their time to developing features, fixing. Read more. This article was originally posted on AB Tasty as Introducing the Developer Portal. Innovation

Livestorm uses productboard to focus on building a new generation of live video and webinar software

ProductBoard

Livestorm, founded in 2016, is building the next generation of live video software for business. They’ve created an all-in-one software product that helps professionals host live sessions to scale communications.

Save engineering time on your data warehouse pipeline

Mixpanel

We’ve released a connector that sends data from Mixpanel to Amazon Redshift Spectrum, Google BigQuery, Snowflake, Google Cloud Storage and Amazon S3.