Messages that Matter
FEBRUARY 3, 2019
Surprise! You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? And what about sales? Lack of differentiation is one of several common, costly symptoms of poor positioning. It creates market confusion, which means your marketing isn’t noticed.
Tyner Blain
FEBRUARY 4, 2019
When deciding how to invest in your product, you need to take into account the risks that your investments will not return the outcomes you desire. One class of risks is business risk, and in product management we can influence the business risk of invalid intentionality – what I could call “building the wrong thing.” Cause and Effect is Foundational.
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UX Studio
FEBRUARY 4, 2019
Who are we? Probably, that is the question that brought about self-tracking apps. You can get data on how many steps you took, how long you slept, etc. So, self-tracking is real. But how to make a successful self-tracking app with good UX? That is what we are tackling here. In this article we cover: The Quantified Self (QS) Movement. Applications of the QS Movement.
ProductPlan
FEBRUARY 5, 2019
Effectively scaling a successful product team requires more than hiring additional product managers. You also need to consider the big picture. How will all the individuals on your team work together? And how can you help them operate as efficiently and friction-free as a well-oiled machine? This is where considering the structure of your product team begins to matter.
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Roman Pichler
FEBRUARY 4, 2019
Listen to Understand, not to Answer. “Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People. It’s true: We often listen with a specific goal in mind, with the intention to reply, to share our perspective, or to convince the other person. As a consequence, we don’t pay full attention to what the other person is saying or filter what is being said; we only hear what supports our view.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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Intercom, Inc.
FEBRUARY 7, 2019
How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? It’s a nearly impossible task, but Shishir Mehrotra and his team at Coda have set out reimagine documents, spreadsheets, and apps in a way that undoes 40 years of blind fealty to Microsoft Office and its predecessors.
The Product Guy
FEBRUARY 7, 2019
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Product Management University
FEBRUARY 8, 2019
What do you do as a product manager when your CEO is really the product manager? It’s a common occurrence in many companies where the CEO is the one calling the shots on all things product. It’s not limited to small companies either. Steve Jobs comes to mind! There are really two ways to handle this and it depends on where you are in your product management career.
Mind the Product
FEBRUARY 6, 2019
Ken Norton needs no introduction. Now Senior Operating Partner at GV (we still slip up and call it Google Ventures), Ken was a CTO and CEO/founder before he joined Yahoo! to run its Product organisation. He then joined Google, where he worked on Maps, Calendar and Docs. Ken has also been a keynote speaker, giving inspiring talks at Mind the Product conferences in both London ( 10x not 10% , 2015) and San Francisco ( Please Make Yourself Uncomfortable , 2016).
Speaker: Conrado Morlan
In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Yet, as we’ve grown, we’re having to evolve our approach to deal with new challenges: We’re shipping more than ever – both smaller updates and big, high-impact features and products.
The Product Guy
FEBRUARY 3, 2019
Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. But that was my old job in edtech.
Amplitude
FEBRUARY 6, 2019
How do you foster productive discussions about uncertainty that 1) don’t end up in analysis paralysis, and 2) don’t end up making you appear “weak” or “unprepared”? We often reward what I call, “Certainty Theater,” the phenomenon of consciously or unconsciously inflating the certainty we have about decisions. Leaders/managers frequently make the mistake of glossing over uncertainty because they are concerned that people will be demotivated.
Mind the Product
FEBRUARY 5, 2019
Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit.
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Intercom, Inc.
FEBRUARY 4, 2019
A few months ago, I moved from one business area within Intercom to another, and in the process, I began to manage an existing team. Taking over such a team is always a challenge – the cogs are already spinning, everyone has probably formed opinions about you, you don’t have deep context about anything and usually there is no time to slow down. The process has taught me quite a bit about the dynamics of managing an existing team, so let me share some thoughts on what’s important, and what’s not
The Product Guy
FEBRUARY 5, 2019
Product Manager, an ever expanding role, spread too thin. Watch as we learn more from product management expert, Alisa Warshawski.
ProductCraft
FEBRUARY 5, 2019
In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release. However, this rush to build new things and get them out the door often causes older features.
Mind the Product
FEBRUARY 7, 2019
Prioritization is challenging and stressful. Sometimes it’s because of micro-prioritization such as bug triage and moving one small fix in front of another. Other times it comes from the macro level: deciding to target new user growth versus lifetime value; spending time on user research or analytics; handling your manager’s feature request versus the tech debt the engineers beg for.
Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms
Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.
Intercom, Inc.
FEBRUARY 7, 2019
Today, we’re launching our app for the Microsoft Outlook calendar , which makes it easier than ever to book meetings with leads and customers, so you can sell more, faster. Sales meetings are a critical step in your sales funnel, whether you’re focused on closing deals with qualified leads and target accounts or increasing revenue from existing customers.
Sachin Rekhi
FEBRUARY 4, 2019
Listen on: Mixergy | iTunes. I got a chance to sit down with the famed Andrew Warner of Mixergy , who's shared the startup stories of over 1000+ entrepreneurs in podcasts and videos. In this candid interview we cover everything from my entrepreneurial roots, my first two startups, as well as the story of my current startup, Notejoy. We talked about my first software company in high school, called Gumball Software, where I hired a few of my friends as salespeople.
Pragmatic Marketing
FEBRUARY 5, 2019
Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.
The Product Coalition
FEBRUARY 4, 2019
Agsandrew | Dreamstime.com Why being data-driven and using your intuition aren’t as different as you think Data-driven, data-informed, KPIs, success metrics, A/B testing, prototypes, insights, intuition, market research, surveys, usability testing, gut, user empathy… How on earth is a team supposed to decide what to do next? I am going to tell you the answer (yes that’s right, I’m actually giving an answer)— use your gut but make sure it’s really healthy first.
Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager
Are you considering a shift to product management or just starting your journey as a Product Manager? Join Leslie Grandy and Drew Weaver for an insightful webinar designed to help you seamlessly transition into this dynamic role. Whether you're looking to pivot your career or enhance your existing skills, this session will equip you with the knowledge and tools to succeed!
UX Studio
FEBRUARY 6, 2019
Learning how to get continuous feedback on your product and taking the design process to the next level requires conscious product decisions. UX Research is one of the most essential part of this process. Our online UX Research course will enable you to take the first steps to start in-house UX research and get to know how to take advantage of the insights to create a better product.
dscout People Nerds
FEBRUARY 6, 2019
Creative research design is a win for researchers, participants, and business outcomes. Here are a few inventive techniques for getting the most impact out of your next project.
Pragmatic Marketing
FEBRUARY 5, 2019
Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.
The Product Coalition
FEBRUARY 7, 2019
What my grandma thinks I do… was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story.
Advertiser: Canny
AI is everywhere: from self-driving cars to text generation, to creating images and music. So, how can product managers use AI to save time and build better products? AI can help with research, feedback management, user engagement, and roadmapping. With AI, product managers can work faster and smarter. In this guide, we’ll show how product managers can use AI to build better products.
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