Sat.Feb 02, 2019 - Fri.Feb 08, 2019

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The Problem With Lack of Differentiation

Messages that Matter

Surprise! You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? And what about sales? Lack of differentiation is one of several common, costly symptoms of poor positioning. It creates market confusion, which means your marketing isn’t noticed.

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Cause & Effect and Product Risk

Tyner Blain

When deciding how to invest in your product, you need to take into account the risks that your investments will not return the outcomes you desire. One class of risks is business risk, and in product management we can influence the business risk of invalid intentionality – what I could call “building the wrong thing.” Cause and Effect is Foundational.

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5 UX Best Practices For Successful Self-tracking Apps

UX Studio

Who are we? Probably, that is the question that brought about self-tracking apps. You can get data on how many steps you took, how long you slept, etc. So, self-tracking is real. But how to make a successful self-tracking app with good UX? That is what we are tackling here. In this article we cover: The Quantified Self (QS) Movement. Applications of the QS Movement.

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Should You Structure Your Product Team Like Amazon, Spotify, or Something Else Entirely?

ProductPlan

Effectively scaling a successful product team requires more than hiring additional product managers. You also need to consider the big picture. How will all the individuals on your team work together? And how can you help them operate as efficiently and friction-free as a well-oiled machine? This is where considering the structure of your product team begins to matter.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Listen to Understand: Listening Practices for Product People

Roman Pichler

Listen to Understand, not to Answer. “Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People. It’s true: We often listen with a specific goal in mind, with the intention to reply, to share our perspective, or to convince the other person. As a consequence, we don’t pay full attention to what the other person is saying or filter what is being said; we only hear what supports our view.

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Why Digital Transformation Requires Product Management

Mind the Product

Digital transformation isn’t an IT project stuck in a cost centre or in an innovation lab. It has to reflect the existing company brand, values, and people while also refocusing the business on building continuous processes for discovering new ways to solve customer problems and deliver value. Digital transformation is the business buzzword of the decade as companies big and small try to understand how to transform their businesses in the face of changing consumer behaviour and ever increasing c

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? It’s a nearly impossible task, but Shishir Mehrotra and his team at Coda have set out reimagine documents, spreadsheets, and apps in a way that undoes 40 years of blind fealty to Microsoft Office and its predecessors.

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The Need for Apprenticeship in #prodmgmt

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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When Your CEO is Really the Product Manager

Product Management University

What do you do as a product manager when your CEO is really the product manager? It’s a common occurrence in many companies where the CEO is the one calling the shots on all things product. It’s not limited to small companies either. Steve Jobs comes to mind! There are really two ways to handle this and it depends on where you are in your product management career.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Podcast: Too Many Product Managers with Ken Norton

Mind the Product

Ken Norton needs no introduction. Now Senior Operating Partner at GV (we still slip up and call it Google Ventures), Ken was a CTO and CEO/founder before he joined Yahoo! to run its Product organisation. He then joined Google, where he worked on Maps, Calendar and Docs. Ken has also been a keynote speaker, giving inspiring talks at Mind the Product conferences in both London ( 10x not 10% , 2015) and San Francisco ( Please Make Yourself Uncomfortable , 2016).

CTO Coach 171
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How to evolve product launches as you grow

Intercom, Inc.

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Yet, as we’ve grown, we’re having to evolve our approach to deal with new challenges: We’re shipping more than ever – both smaller updates and big, high-impact features and products.

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Jobs to be Done Interview Tips for Product Managers

The Product Guy

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. But that was my old job in edtech.

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The Certainty Trap

Amplitude

How do you foster productive discussions about uncertainty that 1) don’t end up in analysis paralysis, and 2) don’t end up making you appear “weak” or “unprepared”? We often reward what I call, “Certainty Theater,” the phenomenon of consciously or unconsciously inflating the certainty we have about decisions. Leaders/managers frequently make the mistake of glossing over uncertainty because they are concerned that people will be demotivated.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit.

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Pleased to meet you: Tips for managing an established team

Intercom, Inc.

A few months ago, I moved from one business area within Intercom to another, and in the process, I began to manage an existing team. Taking over such a team is always a challenge – the cogs are already spinning, everyone has probably formed opinions about you, you don’t have deep context about anything and usually there is no time to slow down. The process has taught me quite a bit about the dynamics of managing an existing team, so let me share some thoughts on what’s important, and what’s not

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Ups and Downs of Product Management

The Product Guy

Product Manager, an ever expanding role, spread too thin. Watch as we learn more from product management expert, Alisa Warshawski.

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Five Ways to Increase Feature Adoption Rates

ProductCraft

In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release. However, this rush to build new things and get them out the door often causes older features.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Quieten the Squeaky Wheel through Feature Prioritization

Mind the Product

Prioritization is challenging and stressful. Sometimes it’s because of micro-prioritization such as bug triage and moving one small fix in front of another. Other times it comes from the macro level: deciding to target new user growth versus lifetime value; spending time on user research or analytics; handling your manager’s feature request versus the tech debt the engineers beg for.

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Accelerate your sales cycle with our Microsoft Outlook calendar app for Intercom

Intercom, Inc.

Today, we’re launching our app for the Microsoft Outlook calendar , which makes it easier than ever to book meetings with leads and customers, so you can sell more, faster. Sales meetings are a critical step in your sales funnel, whether you’re focused on closing deals with qualified leads and target accounts or increasing revenue from existing customers.

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How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in.

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Podcast: Sachin Rekhi on Mixergy

Sachin Rekhi

Listen on: Mixergy | iTunes. I got a chance to sit down with the famed Andrew Warner of Mixergy , who's shared the startup stories of over 1000+ entrepreneurs in podcasts and videos. In this candid interview we cover everything from my entrepreneurial roots, my first two startups, as well as the story of my current startup, Notejoy. We talked about my first software company in high school, called Gumball Software, where I hired a few of my friends as salespeople.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Three Steps to Implement Change

Pragmatic Marketing

Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.

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Online UX Research Training – Starting Soon

UX Studio

Learning how to get continuous feedback on your product and taking the design process to the next level requires conscious product decisions. UX Research is one of the most essential part of this process. Our online UX Research course will enable you to take the first steps to start in-house UX research and get to know how to take advantage of the insights to create a better product.

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Intuition Demystified

The Product Coalition

Agsandrew | Dreamstime.com Why being data-driven and using your intuition aren’t as different as you think Data-driven, data-informed, KPIs, success metrics, A/B testing, prototypes, insights, intuition, market research, surveys, usability testing, gut, user empathy… How on earth is a team supposed to decide what to do next? I am going to tell you the answer (yes that’s right, I’m actually giving an answer)— use your gut but make sure it’s really healthy first.

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7 Ways to Bring Creativity to Your Research For Better Results

dscout People Nerds

Creative research design is a win for researchers, participants, and business outcomes. Here are a few inventive techniques for getting the most impact out of your next project.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr