Sat.Feb 02, 2019 - Fri.Feb 08, 2019

The Problem With Lack of Differentiation

Messages that Matter

Surprise! You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? And what about sales? Lack of differentiation is one of several common, costly symptoms of poor positioning. It creates market confusion, which means your marketing isn’t noticed. It […

Cause & Effect and Product Risk

Tyner Blain

When deciding how to invest in your product, you need to take into account the risks that your investments will not return the outcomes you desire.

5 UX Best Practices For Successful Self-tracking Apps

UX Studio

Who are we? Probably, that is the question that brought about self-tracking apps. You can get data on how many steps you took, how long you slept, etc. So, self-tracking is real. But how to make a successful self-tracking app with good UX? That is what we are tackling here.

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Should You Structure Your Product Team Like Amazon, Spotify, or Something Else Entirely?

ProductPlan

Effectively scaling a successful product team requires more than hiring additional product managers. You also need to consider the big picture. How will all the individuals on your team work together? And how can you help them operate as efficiently and friction-free as a well-oiled machine?

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Listen to Understand: Listening Practices for Product People

Roman Pichler

Listen to Understand, not to Answer. Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People.

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Why Digital Transformation Requires Product Management

Mind the Product

Digital transformation isn’t an IT project stuck in a cost centre or in an innovation lab. It has to reflect the existing company brand, values, and people while also refocusing the business on building continuous processes for discovering new ways to solve customer problems and deliver value.

How To Land a Product Management Job Straight Out of College

PMLesson's Ace the PM Interview

Breaking into product management straight out of college is challenging. I’ve noticed that there's a lot of confusion on building the relevant skills for the job. Should students focus on honing their technical skills?

When Your CEO is Really the Product Manager

Proficientz – Product Management University

What do you do as a product manager when your CEO is really the product manager? It’s a common occurrence in many companies where the CEO is the one calling the shots on all things product. It’s not limited to small companies either. Steve Jobs comes to mind!

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Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Want to be a Product Manager? Just get out There and Make Products

Mind the Product

Are you trying to break into Product Management? I’ll start with the bad news. There are a huge number of motivated, intelligent people who are looking for a first step on the ladder, and very few entry-level roles to go around. These budding product managers have many things in common. Most of them are familiar with Agile theory and terminology.

How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction.

Five Ways to Increase Feature Adoption Rates

ProductCraft

In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release.

Coda’s Shishir Mehrotra on rethinking docs from scratch

Inside Intercom

How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools?

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Podcast: Too Many Product Managers with Ken Norton

Mind the Product

Ken Norton needs no introduction. Now Senior Operating Partner at GV (we still slip up and call it Google Ventures), Ken was a CTO and CEO/founder before he joined Yahoo! to run its Product organisation. He then joined Google, where he worked on Maps, Calendar and Docs. Ken has also been a keynote speaker, giving inspiring talks at Mind the Product conferences in both London ( 10x not 10% , 2015) and San Francisco ( Please Make Yourself Uncomfortable , 2016).

Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

Revulytics

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it.

Customer Interviews: Should you Interview Users or Buyers?

ProductPlan

Customer interviews are an important component of the product development process. Product managers use customer interviews to help inform product decisions by validating problems, solutions, and pain points.

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FloppyDays host Randy Kindig interviewing David Fradin

Spice Catalyst

Here you can find the latest interview hosted by FloppyDays podcast channel. In this episode host, Randy Kindig interviews David Fradin about his experience with Apple and talks about Apple III product. Product Management Apple III David Fradin Floppydays Podcast Randy Kindig

The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue.

Introducing the Developer Portal

AB Tasty

Developers are busy people. They’re key players in the tech world, but also lend their time to developing features, fixing. Read more. This article was originally posted on AB Tasty as Introducing the Developer Portal. Innovation

Product Love Podcast: Todd Olson, CEO of Pendo

ProductCraft

This week on Product Love, I sit down with Todd Olson, CEO of Pendo, a product cloud that brings product analytics, user feedback, and guided user engagement into one integrated platform.

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How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on.

5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!

Quieten the Squeaky Wheel through Feature Prioritization

Mind the Product

Prioritization is challenging and stressful. Sometimes it’s because of micro-prioritization such as bug triage and moving one small fix in front of another. Other times it comes from the macro level: deciding to target new user growth versus lifetime value; spending time on user research or analytics; handling your manager’s feature request versus the tech debt the engineers beg for. And then there’s the squeaky wheel.

Introducing Pragmatic Institute

Pragmatic Marketing

May we have your attention, please? Big changes have come to Pragmatic Institute. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! What’s New?

Will The Amazon Hub Program Solve Amazon’s Package Delivery Issues?

The Accidental Product Manager

Amazon has come up with a plan to deliver packages to apartment residents Image Credit: Stan Wiechers. Just imagine if you were a product manager at Amazon. What would one of your biggest challenges be?

Client care service: the mindset is essential

The Product Coalition

It is absolutely vital for the product company to provide the A-one client care service. I’m sure you have come across this rhetoric numerous times and might have already had enough of it. But before throwing this post away, did you notice I said Client Care and not Customer Support?

5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? And wait a second, is it even feasible for your team to take this on right now? Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market.

Three Steps to Implement Change

Pragmatic Marketing

Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.

The Accidental Product Manager Podcast Now Available!

The Accidental Product Manager

Good news! The Accidental Product Manager blog is now being supported by a brand new podcast called (what else) “The Accidental Product Manager” This new podcast is available on the Anchor podcasting service (just purchased by Spotify!). If you don’t have time to read the latest The Accidental Product Manager updates, then listen to them! Click here to visit the podcast’s home page. Happy listening! . The post The Accidental Product Manager Podcast Now Available!