Sat.Jun 15, 2019 - Fri.Jun 21, 2019

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How to write a product vision statement

ProductBoard

Sometimes when we’re really excited about something, we perhaps become a bit prone to flights of grandiosity. And while having a grand vision for our company or product can be a powerful motivator, plans tend to go awry. Paul Graham once said: “If you have some kind of big visionary plan, you’re probably Webvan.” It’s best not to think of a product vision like some pie-in-the-sky goal.

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Product Love Podcast: April Dunford, Speaker and Author

ProductCraft

This week on Product Love, I sat down with April Dunford, a positioning consultant, keynote speaker, and the author of “Obviously Awesome.” Per her book title, our conversation was obviously awesome (cue the tomatoes). April has spent 25 years successfully running marketing and product teams for startups. In fact, most of the startups she’s worked. Read more » The post Product Love Podcast: April Dunford, Speaker and Author appeared first on ProductCraft by Pendo.

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Validate for product success

Obo

No one likes the idea of pouring precious time and effort into creating a product or product functionality that bombs in market.

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Data-Driven Product Management: How To Become an Insight-Driven PM

280 Group

This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. Join our upcoming webinar, “ Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Critical Key to Your Product’s Success. The Buzz Around Data-Driven PM. There’s been a lot of talk lately about “Data-Driven Decision Making” (DDDM).

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult.

Marketing 210

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Product is Hard by Marty Cagan

Mind the Product

We are all learning how to manage product in the internet age. There have been many successes and failures, and there are still lots more to come. Marty Cagan has worked at plenty of internet successes and failures, including eBay, Netscape and HP. He now heads up Silicon Valley Product Group, where he works with product managers and senior leaders to help them generate value through their products.

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A Candid Letter From a Product Management Instructor

280 Group

Believe me when I say that I’ve poured my heart and soul into our online training program. Recently I was conducting a Beta test of our new Virtual Instructor Review program. Names popped up on the list as students logged in, and I checked it carefully. It turns out that people are shy on the phone. They keep their thoughts to themselves. They think that what they have to share and ask isn’t worth talking about.

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The evolution of how we celebrate Pride at Intercom

Intercom, Inc.

It is 50 years this month since the Stonewall riots in New York City, which were a response to discriminatory police raids against the LGBTI+ community. The Christopher Street Liberation Day March which marked the anniversary of the riots is considered to be the first ever Pride. This major anniversary has been inspiration for us at Intercom to pause and re-evaluate our approach to Pride.

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How Mobile Apps Improve the Effectiveness of Customer Loyalty Programs

Alchemer Mobile

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel. Customers now expect to gain points and achieve milestones for purchases made through apps.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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How we set up our Team for Continuous Product Discovery

Mind the Product

The Dilemma With Product Discovery. Usually, we use a discovery period intending to understand the users’ problem, define a solution, and then decide what to build in the so-called “delivery” Many companies have their specific budgets for these week or month-long periods and a super-important meeting at the end of the discovery to present the findings to the leadership team so that they can decide on the next steps.

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Method to the Product Madness

The Product Guy

Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. Since then we have grown to over 100 employees, we have more than 800 companies using our software, and we have expanded globally.

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What Silicon Valley Can Learn From Bill Walsh's The Score Takes Care of Itself

Sachin Rekhi

I've long found myself unsatisfied with the conventional discourse of what leadership is supposed to look like in Silicon Valley technology companies. These best practices are typically oversimplified into two high-level philosophies on leadership. The first philosophy is often characterized by first setting an overall vision; then coming up with mutually agreed upon goals, often in the form of objectives and key results (OKRs), and holding teams accountable to those results; and finally delegat

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How to write surveys for user research that aren’t terrible

Userzoom

When you use survey questions in your user research , you want them to be designed well. It’s really easy to make bad surveys, and plenty of companies do. Surveys are admittedly overused and often ineffective on their own — the self-reported data that you pull from survey questions is biased and has questionable accuracy. It’s typically much more valuable to gather insights from data on actual behavior and user interviews.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Crazy Busy Product People – Rian van der Merwe on The Product Experience

Mind the Product

The Head of Product at Wildbit, Rian van der Merwe has spent his career being crazy busy – and he’s had enough of it. He joined us to talk about slowing down to speed up, making sure your team(s) are productive, and managing yourself to provide the most value to everyone around you. Quote of the Episode. We’re crazy busy taking on too much responsibility and not trusting our teams enough.

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Doing Effective Product Management

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Amazon Product Managers Prepare For War With Walmart Product Managers

The Accidental Product Manager

Amazon is getting into a next-day delivery war with Walmart Image Credit: Kyle Brazil. Amazon is a large and powerful company that dominates the world of online selling. Walmart is a large and powerful company that dominates the world of bricks & mortar selling. These two firms are starting to come into conflict when it comes to next-day home delivery as Walmart starts to move into online sales and Amazon starts to move into home delivery.

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Flowchart: Should We Build This Feature?

ProductCraft

Product managers get a lot of feature requests. Some come from customers, others from execs, and still others from the product team itself. Unfortunately, you can’t build them all. And choosing which feature to work on next isn’t all that easy, with limited resources and competing priorities acting as major constraints. So, how do you. Read more » The post Flowchart: Should We Build This Feature?

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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How to Prepare Banks for Digital Transformation

The Product Coalition

“The digital transformation of any enterprise is a herculean task requiring a willingness to embrace cultural change, the ability to immerse the entire organization in the customer journey, and a total commitment to digitize to the core”?—? David Gledhill , DBS Bank Chief Information Officer. Bank customers’ requests are rapidly changing. Providing flawless branch services and keeping clients’ money safe is no longer enough.

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First-time Product Person

The Product Guy

So, you are finally a product manager. What should you REALLY be doing? How should you REALLY be doing it? How can you maximize your decision quality? Watch and learn more from product management expert, Amin Bashi.

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Why This Engineering Leader Thinks You Shouldn’t Aim for Zero Regrettable Attrition

First Round Review

As Greenhouse’s CTO, Mike Boufford built an engineering team that grew from one to 60 in its first five years — with zero regrettable attrition. Here, Boufford shares the recruiting tactics and culture practices that made engineers want to stay, and then opens up about why he started encouraging them to consider leaving the nest.

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Three KPIs All PMs Should Know How to Measure

ProductCraft

Today’s product managers, particularly those in the B2B SaaS space, have access to enormous amounts of data. And while more data is typically a good thing, it can be a challenge to separate signal from noise. In the early days of product management, product delivery was the only metric that really mattered. Now, product managers. Read more » The post Three KPIs All PMs Should Know How to Measure appeared first on ProductCraft by Pendo.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Don’t limit yourself to one “superpower” as a PM

The Product Coalition

Last month , I spoke a bit about how it’s worth it to do what it takes to grow your product?—?whether that means picking up a new skill or other functional roles when it’s needed at different stages of the company. We often underestimate the value of recognizing when these “sprints” are needed to be taken by members of a product development team, and how impactful that can be in the future of both the company and your own career.

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Learning Japanese Business Etiquette to Build Trust with Japanese Clients and Coworkers

freshtrax

Japanese business etiquette can be quite complex and intimidating as there are many rules, customs, and traditions to follow. However, their proactive attitude toward showing respect is what helps them build better and stronger relationships. For those truly interested in forming sincere bonds with Japanese business partners and colleagues, it is well-worth learning.

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Why This Engineering Leader Thinks You Shouldn’t Aim for Zero Regrettable Attrition

First Round Review

As Greenhouse’s CTO, Mike Boufford built an engineering team that grew from one to 60 in its first five years — with zero regrettable attrition. Here, Boufford shares the recruiting tactics and culture practices that made engineers want to stay, and then opens up about why he started encouraging them to consider leaving the nest.

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The Merits of Storytelling in Digital Marketing

AB Tasty

Why has storytelling become a decisive element for the most successful digital marketing campaigns? Discover how to breathe life into your brand! This article was originally posted on AB Tasty as The Merits of Storytelling in Digital Marketing.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr