Sat.Jun 15, 2019 - Fri.Jun 21, 2019

How to write a product vision statement

ProductBoard

Sometimes when we’re really excited about something, we perhaps become a bit prone to flights of grandiosity. And while having a grand vision for our company or product can be a powerful motivator, plans tend to go awry.

Product Love Podcast: April Dunford, Speaker and Author

ProductCraft

This week on Product Love, I sat down with April Dunford, a positioning consultant, keynote speaker, and the author of “Obviously Awesome.” Per her book title, our conversation was obviously awesome (cue the tomatoes).

Validate for product success

Obo

No one likes the idea of pouring precious time and effort into creating a product or product functionality that bombs in market. Strategy Validation

Data-Driven Product Management: How To Become an Insight-Driven PM

280 Group

This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product.

Make an Impact with Customer Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult.

More Trending

Slack’s Ceci Stallsmith on marketing your product platform

Inside Intercom

We launched the Intercom App Store more than a year ago. And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built.

A Candid Letter From a Product Management Instructor

280 Group

Believe me when I say that I’ve poured my heart and soul into our online training program. Recently I was conducting a Beta test of our new Virtual Instructor Review program. Names popped up on the list as students logged in, and I checked it carefully. It turns out that people are shy on the phone.

Amazon Product Managers Prepare For War With Walmart Product Managers

The Accidental Product Manager

Amazon is getting into a next-day delivery war with Walmart Image Credit: Kyle Brazil. Amazon is a large and powerful company that dominates the world of online selling. Walmart is a large and powerful company that dominates the world of bricks & mortar selling.

In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Flowchart: Should We Build This Feature?

ProductCraft

Product managers get a lot of feature requests. Some come from customers, others from execs, and still others from the product team itself. Unfortunately, you can’t build them all.

How to write surveys for user research that aren’t terrible

Userzoom

When you use survey questions in your user research , you want them to be designed well. It’s really easy to make bad surveys, and plenty of companies do.

What Silicon Valley Can Learn From Bill Walsh's The Score Takes Care of Itself

Sachin Rekhi

I've long found myself unsatisfied with the conventional discourse of what leadership is supposed to look like in Silicon Valley technology companies. These best practices are typically oversimplified into two high-level philosophies on leadership.

How we set up our Team for Continuous Product Discovery

Mind the Product

The Dilemma With Product Discovery.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Dealing With Detractors: Four Steps for Addressing Negative Feedback

ProductCraft

In his Inc. article, “The Secret Ratio That Proves Why Customer Reviews Are So Important,” author Andrew Thomas concluded that it takes roughly 40 positive customer experiences to undo the damage of a single negative review.

How to Prepare Banks for Digital Transformation

The Product Coalition

“The digital transformation of any enterprise is a herculean task requiring a willingness to embrace cultural change, the ability to immerse the entire organization in the customer journey, and a total commitment to digitize to the core”?—? David Gledhill , DBS Bank Chief Information Officer.

10 Online Communities Product Managers Should Join

ProductPlan

As product managers, there are some things we just have to learn through experience. You’ll never know what it really feels like to present your product roadmap to your executive staff, for example, until you call that meeting and do it. But that doesn’t mean you’re on your own as a product manager.

Make Great Products by Mastering Conflict and Communication by Shaun Russell

Mind the Product

Product management is notoriously difficult to define. We are generalists, and we work with many others. We take responsibility for the lifecycle of our product. These statements apply to almost all product managers, but they paint an incomplete picture. It’s not Enough to be a Generalist.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Three KPIs All PMs Should Know How to Measure

ProductCraft

Today’s product managers, particularly those in the B2B SaaS space, have access to enormous amounts of data. And while more data is typically a good thing, it can be a challenge to separate signal from noise.

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The evolution of how we celebrate Pride at Intercom

Inside Intercom

It is 50 years this month since the Stonewall riots in New York City, which were a response to discriminatory police raids against the LGBTI+ community. The Christopher Street Liberation Day March which marked the anniversary of the riots is considered to be the first ever Pride.

Insights of a Product Manager: Surviving Product Manager Role using OKRs

The Product Coalition

Product Manager’s OKRs OKRs stand for Objectives and Key Results. The Objectives tend to be the desired outcomes that you want(“ What ” do you want to achieve?), and the Key Results are the measurable ways to reach them(“ How ” do you want to achieve it? or Track it). For e.g:

Crazy Busy Product People – Rian van der Merwe on The Product Experience

Mind the Product

The Head of Product at Wildbit, Rian van der Merwe has spent his career being crazy busy – and he’s had enough of it. He joined us to talk about slowing down to speed up, making sure your team(s) are productive, and managing yourself to provide the most value to everyone around you.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

The Merits of Storytelling in Digital Marketing

AB Tasty

Why has storytelling become a decisive element for the most successful digital marketing campaigns? Discover how to breathe life into your brand! This article was originally posted on AB Tasty as The Merits of Storytelling in Digital Marketing. E-commerce Personalization

8 empowering articles on fostering diversity in product management

ProductBoard

Pride month is upon us. The streets of San Francisco (and many other cities) will soon be full of colorful floats, rainbow flags, flamboyant costumes, and an exorbitant amount of glitter.

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Revulytics

Alexa’s journey chronicled in the Super Bowl ads that my colleague Michael shared with me over the last two years were pretty hilarious.

Essential Graphic Design Skills You Need to Get Hired

UX Studio

“You work as a designer? Oh, that takes a very creative person!” I keep hearing this when I talk about my profession. But what constitutes real graphic design skills? Not just creativity. You have to know your own personal graphic design skills.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Product Competencies

The Product Coalition

Product Management Competencies I’ve always found the discipline of Product Management to be lacking in formal definition, beyond mere hyperbole and rhetoric. When I was a Product Manager learning the craft, this left something to be desired as I wanted to ensure I was focusing on the right skills.

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Customer Onboarding Tools That Take Your Product To The Next Level

Userpilot

Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. First, let’s consider the differences between customer onboarding and user onboarding… Customer Onboarding Vs. User Onboarding.

How To Elevate Your Online Customer Service With Screenshots And Annotations

Usersnap

72% of customers blame poor customer service as the reason for having to explain their issue multiple times. But, as a customer service agent or the feedback receiver, you know customers are sometimes just as guilty.