Sat.Nov 30, 2019 - Fri.Dec 06, 2019

How To Position a Product

BrainMates

Updated December, 2019. Stand out from the crowd and reap the rewards. Product positioning is an important part of a product marketing strategy.

Deciding What is Valuable: A Hierarchy to Make Your Product Profitable

Mind the Product

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable.

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Technical Debt vs Product Managers

Ask Benny

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. They see it totally as the domain of the development.

The Ethics of Product and Software Experimentation

ProductCraft

In my short fifteen months as a Research Triangle area resident, it has lived up to its reputation as both a tech startup hub and a center of medical research. In fact, this reputation is why my fiancee and I ended up here. Rachael is pursuing her Master’s and Ph.D.

Indistractable: How to Control Your Attention and Choose Your Life with Nir Eyal

Speaker: Nir Eyal

Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention how do we stay productive and stay sane? In this webinar, Nir provides research-backed, practical advice, and memorable strategies for managing distraction and our time. Nir Eyal shares findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable."

Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? I get back all sorts of replies, but by far the biggest issues are about prioritization, in some shape or form.

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Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Complete stakeholder mapping guide

Miro

Complete Stakeholder Mapping GuideAs many leading companies advocate for a less hierarchical organizational structure, product developers feel more empowered to innovate and drive change even if they don’t hold senior positions. This shift generates a lot of positive changes, but it also means communication and alignment are even more important to make sure your project […]. The post Complete stakeholder mapping guide appeared first on MiroBlog | A blog by Miro

Core Messaging: The Surefire Way To Align Product, Sales, and Marketing

bpma ProductHub

by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering.

5 Stages of Successful Customer Journey Maps

dscout People Nerds

A customer journey map gives you insight into how your users interact with your product. Here are five best practices to help you make one.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

Mastering Business Testing: Formulating Strong Hypotheses

Strategyzer

When you are working on a new business idea, you may be confident that you are on the right path.

Signs You Are Giving Your Stakeholders Too Much Feedback

Centercode

It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights.

This is How to Repair a Toxic Work Culture

Nir Eyal

The post This is How to Repair a Toxic Work Culture appeared first on Nir and Far. Productivity

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The Secret Sauce to Hiring Great Product People by Kate Leto

Mind the Product

In this #mtpcon London talk, Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. Key Points. Emotional intelligence is more important than any of the technical skills we use in our roles.

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

Organizing the Corporate Performance Management Function in Product Enterprises

Spice Catalyst

An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad. We have already seen the strategic role of IT in the business functions of an enterprise.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc.

How to include user research in early product development

Userzoom

According to our recent State of UX in the Enterprise survey , ‘including research within the product development process’ is now the #1 challenge faced by UX teams in 2019.

Product Teams at Scale by Mladen Rangelov

Mind the Product

Scaling requires reinvention and in this ProductTank Toronto talk, senior product manager at Flipp , Mladen Rangelov, tells us how product managers can scale effective teams. He takes us through: How a product manager can help. Team operating modes. Watch the video to see Mladen’s talk in full.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

Found in translation: How multilingual support helps you scale customer experiences

Inside Intercom

For online businesses, our customers can come from any part of the world and at any time. How do you ensure a great customer experience globally without adding a ton of headcount? In the United States alone, roughly 20% of the population doesn’t speak English at home.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc.

Announcing NextBigWhat Meetup: How To Make ‘Listening To The User’ A Way Of Life

NextBigWhat

One of the most fundamental reasons as to the requirement of a Product Management function is helping build product that customers need. And to do that Product Managers themselves need to be attuned to making that happen by understanding users deeply.

Great Gifts for Product People

Mind the Product

If like us, you work a lot, travel a lot and generally spend most of your time with one too many balls in the air, then this is the ultimate gift list for you!

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A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Piracy Impact Podcast: John McInnes and Jodi McLane

Revulytics

Jason and Michael travel to Worcester, Massachusetts to speak with John McInnes and Jodi McLane, founding partners of intellectual property law firm McInnes & McLane.

The three strands of brand authenticity

Inside Intercom

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand.

Scrum Master Anti-Patterns

The Product Coalition

TL; DR: Scrum Master Anti-Patterns Scrum Master anti-patterns: The reasons why Scrum Masters violate the spirit of the Scrum Guide are multi-faceted. They run from ill-suited personal traits and the pursuit of individual agendas to frustration with the team itself.

The Truth Behind the Data – Jimena Almendares on The Product Experience

Mind the Product

Jimena Almendares has held senior product roles and leadership positions at Zynga and Meetup , and now runs the Global Expansion efforts for Intuit. She has plenty of great stories to tell from those roles, but it’s her time as Chief Product Officer at OKCupid that we wanted to talk about.

Beyond the Findings: The Case for UX Research in Digital Transformation

Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance

People often think of UX research as a tactical approach to improve the usability or visual appeal of a digital product. While good research will certainly validate an existing design, using it for validation alone would be like using your iPhone solely to tell time! Join Marina Foglietta-Tereo, Head of UX Research at AXA Insurance, as she explores the unrecognized organizational, cultural, and strategic benefits of an in-house, central and mature UXR team.