Sat.Nov 30, 2019 - Fri.Dec 06, 2019

How To Position a Product

BrainMates

Updated December, 2019. Stand out from the crowd and reap the rewards. Product positioning is an important part of a product marketing strategy.

Deciding What is Valuable: A Hierarchy to Make Your Product Profitable

Mind the Product

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable.

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Technical Debt vs Product Managers

Ask Benny

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. They see it totally as the domain of the development.

The Ethics of Product and Software Experimentation

ProductCraft

In my short fifteen months as a Research Triangle area resident, it has lived up to its reputation as both a tech startup hub and a center of medical research. In fact, this reputation is why my fiancee and I ended up here. Rachael is pursuing her Master’s and Ph.D.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? I get back all sorts of replies, but by far the biggest issues are about prioritization, in some shape or form.

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Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Complete stakeholder mapping guide

Miro

Complete Stakeholder Mapping GuideAs many leading companies advocate for a less hierarchical organizational structure, product developers feel more empowered to innovate and drive change even if they don’t hold senior positions. This shift generates a lot of positive changes, but it also means communication and alignment are even more important to make sure your project […]. The post Complete stakeholder mapping guide appeared first on MiroBlog | A blog by Miro

Core Messaging: The Surefire Way To Align Product, Sales, and Marketing

bpma ProductHub

by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering.

5 Stages of Successful Customer Journey Maps

dscout People Nerds

A customer journey map gives you insight into how your users interact with your product. Here are five best practices to help you make one.

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Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

Mastering Business Testing: Formulating Strong Hypotheses

Strategyzer

When you are working on a new business idea, you may be confident that you are on the right path.

Signs You Are Giving Your Stakeholders Too Much Feedback

Centercode

It’s hard to figure out which data to present to your stakeholders. It’s even harder when you’re sharing the results from your Customer Validation (CV) tests, which return lots of valuable product information and customer insights.

The Secret Sauce to Hiring Great Product People by Kate Leto

Mind the Product

In this #mtpcon London talk, Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. Key Points. Emotional intelligence is more important than any of the technical skills we use in our roles.

This is How to Repair a Toxic Work Culture

Nir Eyal

The post This is How to Repair a Toxic Work Culture appeared first on Nir and Far. Productivity

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6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

How to include user research in early product development

Userzoom

According to our recent State of UX in the Enterprise survey , ‘including research within the product development process’ is now the #1 challenge faced by UX teams in 2019.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc.

Product Teams at Scale by Mladen Rangelov

Mind the Product

Scaling requires reinvention and in this ProductTank Toronto talk, senior product manager at Flipp , Mladen Rangelov, tells us how product managers can scale effective teams. He takes us through: How a product manager can help. Team operating modes. Watch the video to see Mladen’s talk in full.

Announcing NextBigWhat Meetup: How To Make ‘Listening To The User’ A Way Of Life

NextBigWhat

One of the most fundamental reasons as to the requirement of a Product Management function is helping build product that customers need. And to do that Product Managers themselves need to be attuned to making that happen by understanding users deeply.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Piracy Impact Podcast: John McInnes and Jodi McLane

Revulytics

Jason and Michael travel to Worcester, Massachusetts to speak with John McInnes and Jodi McLane, founding partners of intellectual property law firm McInnes & McLane.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc.

Great Gifts for Product People

Mind the Product

If like us, you work a lot, travel a lot and generally spend most of your time with one too many balls in the air, then this is the ultimate gift list for you!

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Scrum Master Anti-Patterns

The Product Coalition

TL; DR: Scrum Master Anti-Patterns Scrum Master anti-patterns: The reasons why Scrum Masters violate the spirit of the Scrum Guide are multi-faceted. They run from ill-suited personal traits and the pursuit of individual agendas to frustration with the team itself.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

The Best Customer Success Tools for 2020 and Beyond

Userpilot

Customer success has gone from strength to strength in recent years. More and more SaaS companies are starting to realize how important it is, and so they’re investing more time and effort into it. With that in mind, we thought we’d take a look at the best customer success tools.

How a Product Manager can survive the 3 pivotal startup phases

NextBigWhat

A Product Manager at a startup has to typically deal with 3 main phases – formation, validation and growth. And each of these phases has their distinct requirements.

The Truth Behind the Data – Jimena Almendares on The Product Experience

Mind the Product

Jimena Almendares has held senior product roles and leadership positions at Zynga and Meetup , and now runs the Global Expansion efforts for Intuit. She has plenty of great stories to tell from those roles, but it’s her time as Chief Product Officer at OKCupid that we wanted to talk about.

How to Become a (Great) Product Manager

The Product Coalition

Consider all of the software products out there that have pervaded your life, for better or worse — Instagram, Lyft, Gmail. There are some… Continue reading on ProductCoalition.com ». entrepreneurship self-improvement product-management startup business

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Reorganizing Product Teams

Mironov Consulting

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. Engineering). Not surprisingly, the general answer is “it depends ” on lots of factors.

Component Teams Create Coupling in Products and Organizations

Johanna Rothman

Many of my clients feel stuck with their component teams. They feel they must implement across the architecture, not through it. That's because the people are organized in component teams. As the organization grows, so does the number of component teams.

Product Management Across Cultures by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. She takes us through: Problems and pitfalls. Learnings and overcomings. Watch the video to see Claire’s talk in full.