The Product Coalition

JANUARY 12, 2024

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. This is why at Product Coalition, as a learning community, we feel we need more reporters and educators, and less pundits and commentators.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. What is B2B marketing? Do your market research. The same is true for email marketing. Invest in content marketing.

B2B 106

B2B User Testing Research Software Analytic Tools 106

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

This plan is followed by the product, engineering, marketing, and customer-facing teams , to make sure users have a seamless experience with new features. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. “What emerged from our research is a modern playbook for support” What emerged is a modern playbook for support.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

PMLesson's Ace the PM Interview

APRIL 6, 2020

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. In this comprehensive guide, I’ll help to illuminate your path of breaking into product marketing management.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mind the Product

OCTOBER 8, 2018

Horrified, he began working to create more affordable and safe products, ultimately reverse-engineering existing solutions and the processes that went into their creation. Understand Your Competitors Through Market Research. This is a critical step, as the real user need is the seed from which any effective product has to grow.

Product Research 148

Product Research User Testing Marketing Weak Development Team 148

Userpilot

JULY 17, 2023

In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. QA engineer Quality Assurance (QA) engineers are responsible for testing the product to identify and sort out bugs , technical problems, or usability issues.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. Should you discuss a pressing design issue with engineering or sit down with a thought leader?

Research Software 129

Research Software Product Management Product Manager Management 129

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. 4) In-app contextual help that educates customers about the value of features over and over. Source: Kommunicate. In-app communication.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

JUNE 9, 2021

Product Marketers are responsible for defining the whole value prop also before the signup. That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs. Their role is all about user needs.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

ProductPlan

FEBRUARY 5, 2019

Why Your Product Team Shouldn’t Report to Engineering. This happens often in companies where the founders and executives are engineers themselves. Because these businesses are often engineer-focused, they instinctively slot product management under engineering. And in most cases, this is a big no-no.

User Testing 76

User Testing Product Research Technical Review Software Review 76

ProductPlan

MAY 31, 2023

Extracting your organization from the endless race to complete one project after the next can do more than just give your engineers a breather. Sure, some projects are no-brainers driven by overwhelming market demand, user feedback, or strategic customer relationships.

Product Research 91

Product Research User Testing Customer Experience Customer Feedback 91

PMLesson's Ace the PM Interview

JULY 22, 2020

To do so, they interact with software engineers and data scientists on a daily basis. This means communicating the user's pain points and clarifying requirements to software engineers. That's what software engineers do. This understanding will help the PM build a relationship with engineering.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Intercom, Inc.

AUGUST 8, 2019

She now leads the customer experience team, overseeing the help center, localization, user education and the app directory. In companies that don’t properly prioritize the customer experience, it’s up to support leaders to find allies in product and engineering – and to make sure you can help them truly hear the customer’s voice.

Customer Experience 168

Customer Experience User Testing Research Software Data Visualization 168

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The SaaS launch phase: Implementing your Go-To-Market (GTM) strategy.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

UX Studio: Product Management

DECEMBER 7, 2022

Jacob Nielsen, a famous UX writer himself as well, published his book, Usability Engineering in 1993 – early writing about how to do usability tests, avoid usability issues and improve product quality with cost-effective methods. . Audits, Expert reviews, Educational contents, Trainings, and UX consultancy services. UX/UI Audit

User Testing 52

User Testing Research Software Product Research UX 52

Intercom, Inc.

JANUARY 14, 2021

And I’d try to somehow bring the context from the spreadsheets and PowerPoints later, once you start building things into the product delivery process, and reflect it in the engineering task management tools that we all had available. I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

People-First Product Leadership

SEPTEMBER 17, 2023

”> Documents Organization strategy Market Research Product governance Go to Market approach Terminology Product Infrastructure or Product Platform <Include documents which are deprecated now and more of a reference.> If individuals are not available, make sure the meet & greet meeting is scheduled.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Mind the Product

NOVEMBER 1, 2017

With a smooth career path and eight years industry experience, Eric is considered a successful engineer. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. His name is Eric. Radiohead is his favorite rock band.

Construction 95

Construction Workshop User Testing Customer Experience 95

Ronke PM

OCTOBER 5, 2023

Notable examples include smartphones, which have not only revolutionized communication but have also spawned new businesses and educational paradigms. The cross-functional partners that should be included in these events are the engineering team, design lead, and product marketing manager.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

PMLesson's Ace the PM Interview

JANUARY 29, 2019

Header The header is the top section of your resume before you start listing your experience and education. Education Education should be included above or below your experience section, depending on how many years out of college you are. Don't include high school education. No personal statement/overview.

Product Management 45

Product Management Product Manager Technical Review User Testing 45

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

MARCH 3, 2022

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). However, Microsoft HR in India told me they would only consider MBA in Product Management as education, which could help stand out.

Data Visualization 98

Data Visualization Analytic Tools Technical Advisors User Testing 98

The Product Coalition

DECEMBER 14, 2019

After in-depth market research, analysis, and long hours of profiling Clutch, GoodFirms, TopDevelopers, LinkedIn, Crunchbase, and a tone of other high-authority B2B ranking platforms and business directories, I can ensure you that they are the best.

Analytic Tools 79

Analytic Tools Research Software Software Developers Software Development 79

PMLesson's Ace the PM Interview

MAY 15, 2022

Specifically, UX designers sit at the intersection of product design, market research, interaction design, product strategy, human computer interaction, visual design, and more! Nevertheless, you may find the technical parts of UX design, such as user research and A/B testing, have a steep learning curve, and vice versa.

UX 52

UX User Testing Data Visualization Product Research 52

ProductPlan

JANUARY 28, 2020

But gauging reactions to a roadmap is far different from actually conducting market research. Sales and marketing. Marketing needs the roadmap to devise and schedule marketing and educational campaigns. Engineering. Laying out the big picture for the engineering team has many benefits.

Roadmap 60

Roadmap Technical Review Software Review User Testing 60

bpma ProductHub

OCTOBER 16, 2016

Some people are more apt to work closely with engineering teams, others feel more comfortable out in the field gathering market data. I use the Pragmatic Marketing Framework™, which I teach every week. There are a variety of methods to use for this. On Product Management, 2016 and Beyond.

Reporting Tools 150

Reporting Tools Research Software Analytic Tools User Testing 150

The Product Coalition

MARCH 18, 2018

Nobody is meant to be a designer or engineer as soon as he is delivered from his/her mom’s belly. An engineer, on the other hand, is someone who may have been interested in math and loved to find solutions for problems. All those lessons are great and I agree with all of them, but let’s now take a look at an engineering training.

Weak Development Team 60

Weak Development Team Onboarding KPIs Research Software Product Research 60

The Product Coalition

JULY 10, 2019

Corporation Education Product Management Certification Program If you are looking for a certificate course or physical evidence of your product management skills and course attendance, UpGrad is definitely one of the good choices you can go for. Then, you can preview the best courses listed below to learn product management in more depth.

Research Software 60

Research Software Feedback Software User Testing Customer Experience 60

Userzoom

DECEMBER 17, 2019

This way, they will see that their needs are directly addressed through this research and will be more inclined to approve. Your research should be assisting the top priorities of the company. Show them how you will use this information to inform your extended research. Doug Collins, UX Engineer, Denver UXer.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

JANUARY 14, 2024

A degree in business, marketing, computer science, engineering, and data science can give you the foundation for a typical career path in product management. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management. Product managers are relatively well-paid.

Data Visualization 106

Data Visualization Analytic Tools Research Software Feedback Software 106

Userpilot

JULY 8, 2021

It’s a fairly new discipline that attracts individuals from all kinds of educational backgrounds like marketing, engineering, and economics. A big challenge of being a product manager is that you must lead a team of engineers and designers and influence a broad range of stakeholders. The best part?

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87