Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. For example, Nike makes different shoes for different interest groups.

Product Research 81

Product Research Data Visualization User Testing Research Software 81

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 87

Feedback Software Analytic Tools Research Software Software Review 87

Mind the Product

APRIL 24, 2018

We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

User Testing 144

User Testing Customer Feedback Customer Experience Data Visualization 144

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Guy

FEBRUARY 27, 2018

We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up. “To Well, before, product knew what was going on and engineering didn’t.” and one engineer in Iceland.

Engineering 100

Engineering Weak Development Team Technical Review Software Review 100

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

User Testing 107

User Testing Product Marketing Research Software Marketing 107

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 81

Customer Experience Feedback Software Analytic Tools Product Research 81

280 Group

AUGUST 26, 2022

During development, engineers re-verify the entire system at each production checkpoint. Deliver at scale on your customer’s ever-evolving needs with advanced Agile techniques used by top product teams. . 280 Group is the world’s leading Product Management training and consulting firm. BECOME AGILE.

Reporting Tools 156

Reporting Tools Technical Review Systems Review Agile 156

Bain Public

JANUARY 7, 2018

It is 5:00PM in the office, and a member of the engineering team stops by the Product team desk and expresses they want to build everything at once. When discussed, the head of engineering states that excessive rework undermines motivation. It’s not that engineers don’t want to be helpful, it’s a process issue.

Engineering 40

Engineering User Testing Feedback Software Product Research 40

Product Management Unpacked

AUGUST 15, 2019

Product managers typically don’t have staff reporting to them, yet they lead a team and are ultimately responsible for the success or failure of a product. Product managers work at the intersection of three key professional groups: Those who build the product – engineers or computer scientists.

Product Management 157

Product Management Product Manager Product Research Management 157

The Product Coalition

DECEMBER 25, 2022

I ran into this when I was Head of Product at eBay. The Structured Data group that I was part of was responsible for, well, how eBay’s data is structured. One area that kept holding us back was how products with variations (think a shirt with a variety of colors and sizes) were structured. But even that wasn’t enough.

User Testing 111

User Testing Customer Experience Presentation Engineering 111

Mind the Product

MARCH 12, 2020

How it’s become a critical function for scaling effective product teams. What Product Managers do. Our product squads at InVision usually consist of a product manager, designer, engineering manager and four to seven engineers. A replacement for a product marketing team.

Product Research 185

Product Research User Testing Weak Development Team Customer Experience 185

The Product Guy

MARCH 12, 2020

How many more engineers do you need to do everything on the backlog? If you have four times as many engineers, you’ll be able to go four times as fast, right? . At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing. Jeremy Horn The Product Guy.

User Testing 162

User Testing Customer Experience Framework Product Research 162

bpma ProductHub

JUNE 30, 2017

By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art. There are many ways to deliver your requirements to your engineers but none is more effective than user stories.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

The Product Coalition

MAY 11, 2020

Let’s say that you want to create an all-in-one service to create payment system to vendor, and since you are too eager to scale it up you instantly suggest engineers to create a microservices and then struggle heavily because in the end it’s too powerful and didn’t even get enough usage from stakeholder to be considered success.

User Testing 96

User Testing Product Management Product Manager Product Research 96

Intercom, Inc.

NOVEMBER 17, 2020

That intense focus means we are careful not to spend precious time and resources over-engineering our solutions. Sometimes this focus on solving customer problems means we make simpler engineering decisions up front, in the knowledge that those decisions won’t scale forever and that we’ll need to revisit them in the future.

User Testing 151

User Testing Customer Experience Data Visualization Engineering 151

Mixpanel

DECEMBER 15, 2023

Most Mixpanel implementations have profiles that represent your end users or groups, and every event is associated with one of those profiles. Mandatory Hiring Plug I lead the engineering team at Mixpanel, and I cannot end this blog post without saying anything about hiring engineers. Try it for free.

Data Visualization 59

Data Visualization Analytic Tools Customer Feedback Events 59

Intercom, Inc.

SEPTEMBER 10, 2020

As an engineer by training, in pressure situations he tends to “lean to the quant.” Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. .

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Data Visualization 226

Ronke PM

APRIL 11, 2024

While product teams and their multidisciplinary partners may have a clear vision for the product, customer, and business outcomes, they still need to validate these visions and ensure that customers and prospects will desire the new feature or product.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 97

B2B User Testing Research Software Analytic Tools 97

Lenny Rachitsky

JANUARY 11, 2024

While at Google, Sam helped lead many of Google’s consumer products, including Gmail, Blogger, PageCreator, Picasa, Reader, Groups, and more recently Maps and Google Automotive Services. Sam was also a principal investor at Google Ventures, has founded six startups, and was the SVP of engineering at Box through their IPO.

CTO 97

CTO Automotive User Testing Document 97

Userpilot

AUGUST 29, 2023

Product teams are staffed with various skilled professionals. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Communication skills.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Research Software 91

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Mixpanel

FEBRUARY 16, 2024

One of the first things I did was organize a strategy offsite for several cross-functional leads on my broader team, which included members from customer success, design, engineering, and marketing. A customer success lead looked into the PM persona, a PM looked into a data engineer persona, and so forth.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

ProductPlan

JANUARY 6, 2023

Silicon Valley Product Group. The Silicon Valley Product Group isn’t just a bunch of product peeps that happen to have a 415 area code. The SVPG remains at the forefront of thought leadership in product development. With years of quality content in the archive, you won’t run out any time soon.

User Testing 52

User Testing Product Research Product Management Product Manager 52

Intercom, Inc.

OCTOBER 8, 2020

This echoes the philosophy behind Atlassian’s distribution flywheel where the product, marketing, and sales teams work together to remove as much friction in front of the customer’s path as possible in a transparent manner. The connected model makes sales, marketing, and product equal partners at the table.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

The Product Coalition

NOVEMBER 30, 2022

There were just two pieces of content in the entire slurry that I found interesting: The 30% Juice Rule (Content Marketing) Lead Gen vs Demand Gen Budget Split I couldn’t help thinking that all of this was just wrong, particularly when it comes to SaaS products, where your userbase (or potential userbase) are developers. Truth seeking.

User Testing 120

User Testing Customer Feedback Feedback Software Reference 120

Mixpanel

FEBRUARY 23, 2024

Many companies now have fewer engineering resources, making it harder to get engineer buy-in. It’s a lot easier to get buy-in from engineers to do more work if you can prove the value of the first use case. “It’s a lot easier to get buy-in from engineers to do more work if you can prove the value of the first use case.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

The Product Coalition

APRIL 23, 2020

H/M/L ) ready from both an app-dev (engineering) perspective, but also from a product/business/risk/support/sales perspective. Going a step forward, convert those t-shirt sizes into $ estimates based on work effort, salaries, technology infrastructure upgrade, marketing costs and more. If not, what can we do now to remediate it?

Roadmap 79

Roadmap Feedback Software User Testing Customer Experience 79