Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Three, they are slow.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. The emergence of the product-led growth strategy. To be clear: both of these user acquisition strategies still work in 2021. Source: Kommunicate.

Analytic Tools 90

Analytic Tools Research Software Data Visualization Product Research 90

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. You started off in engineering, I believe. It’s super important to think early on about what strategy you have. Nico: Exactly.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. When an SDR is with someone on the phone, especially outbound, and they are interested in doing a demo, they need to seize the moment.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. They’re an engineering platform, and I’d always been more on the front end.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

ProductBoard

NOVEMBER 15, 2017

With Salesforce for sales, Marketo for marketing, Zendesk for support, JIRA for engineering, and Workday for human resources, it could be lamented that product managers are the last business function to get a dedicated solution of their own. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? This is not to say that bottom-up adoption is bad strategy; quite the opposite.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

APRIL 4, 2019

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. The first stage is building an organic growth engine. Using data to drive outbound sales. We are a very engineering-centric company, so 50% of headcount is always going to be on engineering.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. So, I started as an engineer.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Business of Software Conference

MAY 21, 2020

Alex Yang // VP of Engineering, Simprints. Everyone knows that hiring engineers is really hard. of engineering where I lead the people and processes side for the engineering team. High-level Strategy. Elpie Bannister // Former Director of Talent, Simprints. At Simprints we take a three pronged approach.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

JULY 19, 2021

Ready to turn your support function into an engine for growth for your entire business? What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Mironov Consulting

DECEMBER 2, 2019

Engineering). Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. That team would include key folks: developers, designer, architect, test automation engineer, tech docs. Not surprisingly, the general answer is “it depends ” on lots of factors.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Userpilot

JULY 24, 2023

That said, there are key differences between a SaaS marketing strategy and standard digital marketing. In this guide, we’re going to highlight the nuances of SaaS marketing, walk you through its various components, and teach you how to create effective SaaS marketing strategies! Increasing signups with a free trial.

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Marketing 67

Intercom, Inc.

SEPTEMBER 8, 2021

I helped to build out our EDU org, our non-profit org, our SMB org, our compete programs, our outbound motion, and all of these things are actually all now full functions today at Slack. Right now, at Webflow, we’ve got one level of account executive and the majority of our opportunity is actually inbound.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

APRIL 9, 2020

I’m super proud to lead our army of support specialists and support engineers across the world with the help of an amazing management team, which includes Bobby and Ruth. It’s been awesome to see all teams – engineering, sales, marketing – jump in and really appreciate that. Some of them are struggling.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 63

Research Software User Testing Outbound Marketing 63

Gainsight

DECEMBER 23, 2019

For SMB you want to have more of a one to many strategy. A million things going on outbound-driven, rapidly changing. So, is there inbound coming in? So they didn’t have to be… AS: No actually, the one to 12 is not that different than a stressed sales engineer to sales ratio. AO: Seems to be about right.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. Gainsight’s Lead Generating Engine With Online Conferences.

Research Software 119

Research Software B2B User Testing Customer Experience 119