Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] Summary of some concepts discussed for product managers. [5:26]

Outbound 75

Outbound Product Management Product Manager Finance 75

Gainsight

MARCH 7, 2022

In fact, Tandon goes one step further: “[The] CS team should be the engine of growth for new products/features.”. We have the Outbound Product Management role, which creates this type of bridge,” said Cesar Castro, a Senior Director of Outbound Product Management. “We

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] Summary of some concepts discussed for product managers. [5:26]

Outbound 62

Outbound Product Management Product Manager Finance 62

Bain Public

JANUARY 10, 2023

Having engineers just releasing features that don't add much value, really bloat the product and doesn't make it as valuable as it could be. The sales team has different working styles than the marketing team who has different working styles than the UX, product and engineering team. The engineers want to work on their pet projects.

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 64

Research Software User Testing Outbound Marketing 64

Mironov Consulting

DECEMBER 2, 2019

Engineering). Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. That team would include key folks: developers, designer, architect, test automation engineer, tech docs. Not surprisingly, the general answer is “it depends ” on lots of factors.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

We talk to Sid Panjwani , an Exponent alumni, on his journey through various internships, spanning Engineering, Growth, and Product Management. I was fortunate to get this - I met one of their software engineers at a hackathon, chatted with him for a few minutes before requesting a mock interview. I found Exponent on ProductHunt.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. The emergence of the product-led growth strategy. To be clear: both of these user acquisition strategies still work in 2021. Source: Kommunicate.

Analytic Tools 90

Analytic Tools Research Software Data Visualization Product Research 90

Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Some Engineering teams are unmotivated, though. Can’t We Just Measure Engineering More Closely? So improving.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Mind the Product

MARCH 7, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. While initial integrations were factored into roadmaps and engineering workload, we were not realistic about what it takes to maintain what we had built. APIs change, improve, and require you to adapt.

Reporting Tools 147

Reporting Tools Data Visualization Customer Experience User Testing 147

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Bain Public

JANUARY 11, 2022

This includes the BHAG (the big hairy ambitious goals), your value proposition, the product mission as well as its strategy to expand into new markets, innovate or create efficiencies — doing more with less. A pivot shouldn’t impact the company BHAG or product mission, but will directly affect strategies and tactics.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. You started off in engineering, I believe. It’s super important to think early on about what strategy you have. Nico: Exactly.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

NOVEMBER 17, 2022

She moved to the US after finishing her engineering degree and worked her way up the ladder, building mobile products across companies such as Reuters and Bloomberg. When an SDR is with someone on the phone, especially outbound, and they are interested in doing a demo, they need to seize the moment. But it was another element to it.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Andrew Chen

JUNE 26, 2017

It used to take a real investment of engineers, data scientists, and know how to be able to create simple graphs like this: Now, it’s pretty much turnkey. Outbound used to be painstaking and manual. Outbound used to be painstaking and manual. You can get this chart from Mixpanel (and may others!)

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Let’s look at it in action. Over to Charlotte.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

The Product Coalition

MARCH 16, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. While initial integrations were factored into roadmaps and engineering workload, we were not realistic about what it takes to maintain what we had built. APIs change, improve, and require you to adapt.

Reporting Tools 63

Reporting Tools Data Visualization Customer Experience User Testing 63

Mironov Consulting

FEBRUARY 6, 2020

While the Board constantly asks about quarterly sales, that doesn’t help Product and Engineering validate what else customers really need, deliver consistently valuable products, or weigh the impact on the installed base. “Let’s acquire Company X and upsell their product to all of our current customers.” Rarely pays out.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team. Startup Growth Engines is a collection of blog posts from growthhackers.com. Most can be found at https://growthhackers.com/growth-studies.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. From finance and investment banking to product? That’s interesting.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Business of Software Conference

MAY 21, 2020

Alex Yang // VP of Engineering, Simprints. Everyone knows that hiring engineers is really hard. of engineering where I lead the people and processes side for the engineering team. High-level Strategy. Elpie Bannister // Former Director of Talent, Simprints. At Simprints we take a three pronged approach.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

ProductPlan

MARCH 7, 2019

All of this while aligning the strategy of the executive team with specific product releases and features. Executives want to stay at a high level, with a focus on big features and themes that support the overall corporate strategy. “Engineers need to see evidence for why you see demand for a feature.

Roadmap 65

Roadmap Technical Review Development Team Review Presentation 65

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. Is that part of the strategy as well? Align your business strategy around solving problems. However, you might not know how Shakespeare and McDonald’s have also played a role in their story. billion dollars. Short on time? It really worked.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Mironov Consulting

DECEMBER 31, 2017

Hint: this is how engineers would approach prioritization and roadmapping in an unemotional world of perfect information and fully aligned organizational goals. Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. DEVELOPMENT.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. They’re an engineering platform, and I’d always been more on the front end.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. As a Product Manager you are then asked to plan timing, align resources and direct the engineering team to execute.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

ProductBoard

NOVEMBER 15, 2017

With Salesforce for sales, Marketo for marketing, Zendesk for support, JIRA for engineering, and Workday for human resources, it could be lamented that product managers are the last business function to get a dedicated solution of their own. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

APRIL 4, 2019

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. The first stage is building an organic growth engine. Using data to drive outbound sales. We are a very engineering-centric company, so 50% of headcount is always going to be on engineering.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162