Userpilot

NOVEMBER 17, 2024

There are three main culprits as to why: Inefficiency : Companies might use many product analytics tools to track monthly active users. Next, the analytics setup depends on engineers, which disrupts their workflow. However, when it comes to product analytics, engineering teams should not be in charge of setting up analytics.

Data Visualization

Userpilot

JULY 19, 2025

For engineering, user personas can keep development focused on pain points and help devs adopt a user-centric mindset. Product marketers can personalize their campaigns based on the pains and desired outcomes of their ideal customer. Gains of using the product: A list of specific wins the persona will have with your application.

User Testing

Innovatemap

AUGUST 6, 2025

Retention, not reach, is what builds product-market fit. It was the foundation of the product strategy. Hire with purpose Product was a shared responsibility at Barometer. Founders, engineers, and cross-functional team members all played a role. Filter feedback intentionally. Design wasn’t treated as polish.

User Testing

Business of Software Conference

JUNE 30, 2025

Early in his career, Bruce launched a promising new product, only to watch it flop. He hadn’t brought sales or marketing into the process. Despite achieving product-market fit, it failed on product-company fit. Engineering: “How much extra work is this?” The challenge is knowing who really matters.

Leadership

Lenny Rachitsky

MAY 11, 2025

Previously, he spent nearly eight years at Palantir, working as a forward-deployed engineer. Their model involves solving one customer’s (very big and valuable) problem, then abstracting that solution into a product you can sell to everyone else.

Research Software

Userpilot

JULY 12, 2025

Tagging each new event required the help of the engineering team and took one to two weeks of development. It was challenging to develop the right features and spot friction in the product adoption process. No-code solutions: Non-technical teams could set up flows and monitor engagement without involving the engineering team.

Data Visualization

Innovatemap

AUGUST 6, 2025

Retention, not reach, is what builds product-market fit. It was the foundation of the product strategy. Hire with purpose Product was a shared responsibility at Barometer. Founders, engineers, and cross-functional team members all played a role. Filter feedback intentionally. Design wasn’t treated as polish.

User Testing

The Product Coalition

NOVEMBER 17, 2024

Since formal authority is a well-known issue for product managers, and they often feel they struggle even with their most basic responsibility of guiding the engineering teams, that’s where most of their energy would naturally go. You must tell them that you are talking about taking ownership outside of engineering guidance.

User Testing

Modus Create

JANUARY 15, 2025

Assemble a multidisciplinary team Collaborate with experts across product management, data science, engineering, and business strategy to address technical challenges, align goals, and ensure stakeholder buy-in. A targeted PoC demonstrates immediate value while laying the groundwork for scaling AI solutions.

Analytic Tools

Lenny Rachitsky

MAY 20, 2025

Most of us have had the experience of hearing a friend or colleague vent about their manager’s lack of support, micromanagement, missing product sense, unfair feedback, or some other reltionship problem that is as common as the day is long. It happened with PMs, engineers, designers, and marketers at all levels of seniority and tenure.

Weak Development Team

Userpilot

APRIL 16, 2025

Now you must dig through support tickets, DM your engineer, and finally ask your data analyst to run a custom query. Whether youre using Segment, Mixpanel, Amplitude, HubSpot, Intercom, or Google Analytics, Userpilot can pull in relevant data and push product usage events where theyre needed.

Data Visualization

Userpilot

APRIL 24, 2025

This will involve close collaboration with Stripe’s and our financial partners product and engineering organizations to prioritize valuable investments over a multi-quarter roadmap, considering distribution potential, performance, costs, and risks. Who would be the best fit for this job? Who would be a bad fit for this job?

Research Software

Lenny Rachitsky

JANUARY 19, 2025

Wait until you have: Strong product-market fit At least $1 million in ARR Enough user data to run meaningful experiments Self-serve revenue (for product-led companies) A growth team cannot fix a declining business. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first.

User Testing

Business of Software Conference

JUNE 25, 2025

Founders focus on product-market fit, customer acquisition, and engineering scale long before they turn serious attention to monetization. By treating pricing as a core competency early, you’ll avoid painful repositioning later, and capture more of the value your product already creates. Get ahead of them early.

Feedback Software

Lenny Rachitsky

JANUARY 2, 2025

Each pod is assigned a clear job-to-be-done, such as improving sales engagement or forecasting accuracy, and takes full ownership of the product development process. Gong, for example, initially targeted U.S. companies selling software valued between $1,000 to $100,000 via Webex, narrowing their potential customer base to just 5,000 people.

CTO Coach

Modus Create

MAY 8, 2025

At Modus Create, we define intelligent product development as: Building software around AI: Where AI is embedded into the product experience (i.e., personalization, recommendation engines, generative UI, LLM-based support, predictive analytics).

Product Research

Usersnap

JULY 24, 2025

Try Usersnap for Smart Discovery Try Usersnap Now Team Participation & Collaboration in AI Discovery Successful product discovery doesn’t happen in a vacuum; it’s a team sport. Cross-Functional Collaboration Wins Bring product managers, designers, engineers, and stakeholders together early. When Should You Run These Surveys?

Product Research

AB Tasty

JULY 3, 2025

Follow David Elissa Quinby Elissa Quinby is the Head of Product Marketing at e-commerce acceleration platform Pattern , with a career rooted in retail, marketing, and customer experience. Before joining Pattern, she led retail marketing as Senior Director at Quantum Metric.

User Testing

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Referral programs work because they turn word of mouth into a measurable engine. Sure, you could blame onboarding or a clunky user interface.

Feedback Software

Lenny Rachitsky

JULY 13, 2025

The seven “magic lenses” for choosing between multiple product ideas 6. The biggest mistake engineers make when building with AI tools 7. The “note and vote” technique that eliminates groupthink and gets honest answers from your colleagues 5.

User Testing

Userpilot

FEBRUARY 24, 2025

As a Manager on the PDO GenAI team, you will be responsible for managing a team of Project Managers to supply product teams with critical data and data labeling for Meta’s GenAI products. You will work closely with Meta product and engineering teams to deliver on Meta’s product roadmap.

Analytic Tools

Product Talk

AUGUST 13, 2025

Her cross-functional sprint team included product managers, designers, engineers, and representatives from business, customer experience, and support. From marketing to support to engineering, everyone had a voice. We used Lovable to show the engineers what we meant.” We needed to move fast.”

Feedback Software

Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy

Lenny Rachitsky

MAY 18, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: Eppo —Run reliable, impactful experiments Pragmatic Institute —Industry‑recognized product, marketing, and AI training and certifications Coda —The all-in-one collaborative workspace Aparna Chennapragada is the chief product officer of experiences and devices at Microsoft, (..)

Government

Product Innovation Educators

FEBRUARY 3, 2025

Innovation Leaders For those preparing to: Help their organizations improve innovation processes Move into formal innovation leadership roles I offer the Certified Innovation Leader (CIL) Program, aligned with the Association of International Product Marketers and Managers (AIPMM).

User Testing

Userpilot

JUNE 5, 2025

That’s because we’ve built it to offer real depth without draining engineering resources or complicating your tech stack. Before switching to Userpilot, 3P Learning’s marketing team had to rely on developers to build and adjust onboarding flows , which was slow and inflexible. You can find more reviews on G2 or Capterra.

Data Visualization

Userpilot

JULY 17, 2025

See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions. In PLG, the product itself is the growth engine.

Onboarding KPIs

Userpilot

MAY 27, 2025

You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI. He has led end-to-end product development across edtech and SaaS sectors, with a strong focus on product-led growth. This role is based in San Francisco, CA.

Analytic Tools

Userpilot

MAY 21, 2025

Here are three I see teams get the most value from: Userflow: This one’s great for small product teams in early-stage SaaS companies that want to build onboarding flows on web applications fast without engineering support. This makes it easy to build a targeted, engaging product tour experience.

Analytic Tools

Arkenea

JULY 8, 2025

After hiring an in-house team of developers and designating a lead architect, we were able to address tech debt issues and embarked on re-engineering our platform to support its current scale. Much of the architecture put in place early on worked when we launched, but was not built to scale to the size we are today.

Research Software

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. product usage patterns, timing). For example, I highlight different features in onboarding flows for product marketers and product managers.

Analytic Tools

Lenny Rachitsky

JUNE 22, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: Paragon —Ship every SaaS integration your customers want Pragmatic Institute —Industry‑recognized product, marketing, and AI training and certifications Contentsquare —Create better digital experiences Peter Deng has led product teams at OpenAI, Instagram, Uber, Facebook, (..)

ChatGPT

Gainsight

APRIL 14, 2025

By feeding these insights into Sales enablement and Product Marketing, CS teams can help these GTM teams refine positioning, identify competitive differentiators, and tailor messaging to real use cases. The post The Hidden Revenue Engine: Why CROs Cant Afford to Overlook Customer Success appeared first on Gainsight Software.

Customer Experience

Gocious Blog

AUGUST 5, 2025

According to Deloitte's 2025 Manufacturing Industry Outlook , the average time-to-market for new industrial products spans 14 to 24 months. During this timeline, high-level decisions demand seamless coordination between manufacturing, engineering, production, marketing, and executive teams.

Engineering

Revulytics

OCTOBER 19, 2017

I recently participated in a webcast with Paula Gray, an anthropologist who works for the Association of International Product Marketing and Management , the world’s largest professional organization of product managers. Promotion-focused vs. Prevention-focused.

Roadmap

Mind the Product

MARCH 3, 2020

In this ProductTank San Francisco talk, Rahul , CEO and Founder of Superhuman , shares with us a framework for determining product/market fit and optimizing until you achieve it. Measuring product/market fit. Their team was busy working and coding the product but nothing had been officially released yet.

User Testing

The Product Guy

FEBRUARY 27, 2018

We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up. “To Well, before, product knew what was going on and engineering didn’t.” and one engineer in Iceland.

Engineering