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How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
Building the Foundation for Product Vision This activity serves as a bridge between problem validation and product vision development. By identifying and validating solutions before creating a product vision, product managers ensure they’re building on solid ground rather than assumptions.
As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes. Whether you’re coming from engineering, business operations, or another field entirely, your unique background can provide valuable perspective and skills for a successful product management career.
“There’s probably no more important relationship for a successful product manager than the one with your engineers" (INSPIRED by Marty Cagan). It is the PM who is responsible to lead the product team, collaborate with designers and engineers, and drive value to bring the vision to fruition.
In this conversation, Michael shares his vision for the future, lessons learned, and advice for preparing for the fast-approaching AI future. Taste as a core skill: In the future, engineers will focus on defining what should be built and how it should work, emphasizing high-level design over technical execution.
PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Everyones Pulling in a Different Direction When theres no shared vision, product, engineering, and business teams fill in the blanks differently. When people see the vision, they align faster. It aligns quickly.
Summary In this conversation, Jay Stansell and Deepak Chanda explore the evolving roles of data analysts and engineers in product development. Deepak … Read more
While strategy, vision, and execution are critical, there’s a powerful leadership principle that’s frequently overlooked: gratitude. Strengthening Relationships Through Gratitude Product managers work closely with engineers, designers, and various other stakeholders.
Rather than rulers, product managers are navigators—balancing the competing demands of customers, engineers, designers, sales teams, and executives to ensure the right product gets built for the right reasons. It’s a job that requires influence without authority, empathy without favoritism, and vision without control.
Theyre purely engineering-driven, ignoring everything we say. Team Values & Vision : If you inherited a scattered crew, anchor them with a unifying statementthis shapes how you collaborate, decide, and deliver. Theyll see your team as a strategy engine, not overhead. This is your moment to lock in quick strategic changes.
Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.
Engineering may want to focus on technical debt, while marketing wants to accelerate a product launch. Ultimately, the key is to remain adaptable and solution-oriented, ensuring that the product vision is realized while keeping stakeholders engaged and invested in its success.
Brought to you by: • Explo —Embed customer-facing analytics in your product • Dovetail —The customer insights hub for product teams — Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing.
Your job as a product manager is to make sure designers and engineers have crystal clear targets for customer value they can easily hit. Staples of the Product Manager Job Description Most product management job descriptions still list responsibilities for vision, strategy, customer discovery, growth mindset, thought leadership, etc.,
Additionally, he played a key role as a founding engineer at the online coding school Codecademy. For example, a sales engineer can rapidly spin up applications to showcase how your product works with APIs or other integrations. Use AI-powered platforms for quick prototyping. AI is powerful, but it’s not perfect.
Starting her career as a marketer and data scientist, Anya rapidly advanced to leadership roles, managing extensive teams across software and AI engineering, data science, product management, UX/UI design, and marketing for Fortune 500 companies over the past decade.
Previously, he spent nearly eight years at Palantir, working as a forward-deployed engineer. Removing hierarchical titles (making everyone “forward-deployed engineers”) reduced internal competition and politics, forcing recognition based on merit and impact rather than position.
Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky.
In one of Bruce’s roles, it wasn’t engineering (despite being the largest team) that held the power – it was sales. Engineering: “How much extra work is this?” It means guiding people across the org toward a shared vision, even if they don’t report to you. The challenge is knowing who really matters.
From surfacing hidden landmines during due diligence to bringing entire product orgs under one cohesive vision, Brians got the battle scarsand the winsto prove it. Hot Tip: At one acquired company, Brian discovered they used a rare programming language (Clojure) that none of his existing engineers knew.
We need engineers involved throughout. I started my career as a software engineer. The Evolution of Modern Product Discovery: A Quick Recap Back in the ’90s, a lot of times these decisions came from executives, from business stakeholders, and we treated our engineers like they were IT order-takers.
Technology Curiosity and Fluency Technical empathy Bold exploration Speaks the language of engineers Not about coding, but about curiosity and fluency in tech conversations. Tech-fluent PMs bridge vision and feasibility by engaging deeply with engineers and navigating technical complexity. Nor should we. Controversial, I know.
Your stakeholders, from engineering and design to marketing and sales, all play critical roles in making your product successful. Tailor Your Message: Different stakeholders care about different thingsexecs want impact, engineers want feasibility, marketers want positioning. Your job is to align everyone around a shared vision.
Blog Ebooks &Â Guides Events & Webinars Case Studies Podcast Community Sign in Get started for free Test Closure How to Present Customer Insights to Product Managers, Engineers, and Executives Posted on June 11, 2025 Austin Meyer You ran a solid test. Engineers need reproducible, technical details.
Hybrid marketplace vision for autonomy: Uber divested its in-house AV unit and now partners with over 15 AV companies. Inputs over outputs: Whether weight loss, grades, or retention metrics, focus on the controllable inputs; outputs follow. This motto is the one he drills into his kids too.
Refine your intelligent app vision AI-driven initiatives often uncover unexpected challenges or opportunities. Assemble a multidisciplinary team Collaborate with experts across product management, data science, engineering, and business strategy to address technical challenges, align goals, and ensure stakeholder buy-in.
Product managers must work closely with engineering, marketing, sales, and customer support teams to ensure cohesive execution of product goals. Product managers must ensure that the product vision aligns with the company’s broader goals.
OpenAI or Cohere) to build custom feedback search engines across support tickets, NPS responses, and app reviews. Prompt Engineering Craft effective prompts for LLMs to generate specs, summaries, and insights. Cross-Functional AI Collaboration Speak the language of data scientists and ML engineers. GDPR, CCPA).
To inspire us to advance a strategy or realize a vision. The product manager will leverage their understanding of the mechanisms of value creation to reverse engineer the project by asking “and then what happens?” What we want from our leaders is for them to set a direction.
Here’s a structured approach to evaluating whether a product is ready for discontinuation: Re-Evaluate the Business Case Start by assessing the product’s current market relevance, revenue contributions, and alignment with the company’s vision.
They require a symphony of teams — Product, Design, Engineering, Marketing, Sales, and Support — working together from idea to launch. Product, Design, Engineering, Marketing, Sales, and Support must all work together to bring ideas to life. Engineering must also ensure system stability as they anticipate an influx of new users.
How design is becoming the engine — not just the interface — of modern products. This isn’t about turning every designer into an engineer. They’re the connective tissue between vision and execution. A few weekends ago, I launched a Shopify app on my own — not to prove I could code, but to solve a real merchant pain point.
It’s part of the core delivery engine. Currently building this vision at www.Futurris.com — Amber Krishan From Stacking Features to Shaping Value: A New Product Building Model was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.
AI Vision : Intelligently match customers with their ideal car through a sophisticated, single-prompt recommendation engine. Role of AI: Recommendations and Personalized content is one area where AI augmentation has proven effective in many industries.
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. A collaborator experienced in working with cross-functional teams, including engineering, design, and external partners.
Simplify security • Paragon —Ship every SaaS integration your customers want — Aman Khan is Director of Product at Arize AI, an observability company for AI engineers at companies like Uber, Instacart, and Discord. He has also led and worked on products at Cruise, Zipline, and Apple.
Collaborating on digital product design with engineers or managers follows the same principles as the prisoners dilemmaboth of you can either cooperate or defect. For example, the more technical the product, the larger the designers technology gap that must be filled by an engineer. Prisoners dilemma in digital productdesign.
In an engineering-led organization aiming to shift toward a customer experience and product-led growth approach, what is the key advice you’d give to unite teams around a shared view of product sense? Have engineers involved in product discovery and direct customer interaction share their insights with other engineers.
At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. Product strategy sits in between the mission and vision and the plan, either at the company level or at the team level.
Back it up with logicwhy it benefits users, what constraints influenced the decision, and how it fits into the broader context of the timeline or engineering limitations. For Stakeholder They want to see their vision come alive. Understand their vision and research insights. Give them clarity, not justvisuals.
Each pod is assigned a clear job-to-be-done, such as improving sales engagement or forecasting accuracy, and takes full ownership of the product development process.
Engineers built the thing. Engineers are working with auto-generated UIs. Engineers are working with auto-generated UIs. Photo by Kaleidico on Unsplash The boundaries between PM, design, and engineering are shifting — and fast. AI sometimes over-engineered things. Designers owned the look and feel.
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