Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. This could provide the springboard for the effective positioning of your product.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 Lean Startup by Eric Ries?—?Build,

Books 184

Books User Testing Product Research Inbound 184

The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. Aftermath The decade after the dot-com crash was known as a period of limited cash investment and skepticism towards technology startups.

User Testing 145

User Testing Development Customer Experience Product Research 145

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Enterprise : Contact for custom pricing.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. Finally, make sure to focus on the highest value product initiatives.

Startups 73

Startups User Testing Product Management Product Manager 73

Mixpanel

MAY 17, 2021

One clear example: a SaaS team that focuses heavily on user growth without looking at churn. Go-to-market leaders could add huge numbers to their user base, but without looking at churn they’ll have no idea what long-term health looks like. He cited Google, of all companies, as a primary example. An exciting market.

Analytic Tools 122

Analytic Tools User Testing Data Visualization Reporting Tools 122

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Coalition

JUNE 18, 2023

You are going to invest a ton of money in developing the right product for the market (hence the importance of product-market fit ), but once you have it, and you know how to sell it, you can scale exponentially. That’s the whole reason VCs invest in startups. If you are only beginning, it’s clear why.

Naming 125

Naming User Testing Feedback Software Weak Development Team 125

Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

Product Management 157

Product Management Product Manager Product Research Management 157

Lenny Rachitsky

MAY 14, 2024

In part one , I shared the largest-ever data set of startup pivots. As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit].

User Testing 112

User Testing Research Software Product Research Customer Experience 112

The Product Coalition

MARCH 17, 2021

A Growth PM focuses on all aspects of an already launched product to improve either customer retention, revenue or product market fit. If a PM lies in this quadrant, the product manager could be a PM for a specialty piece of enterprise software or a specialty use of a piece of enterprise software(For eg.

User Testing 115

User Testing Product Management Product Manager Product Research 115

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 179

Analytic Tools Customer Experience B2C Enterprise 179

Userpilot

JULY 17, 2023

We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. But I found the Netflix example to be a more interesting one.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. One was 9K and the other was 7K.

User Testing 100

User Testing Workshop B2B Leadership 100

Userpilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? Segmentation Segmentation allows you to group users with similar needs or preferences together so that you can personalize their product experiences to make them more relevant. G2 rating: 4.4

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98

Alchemer Mobile

MAY 7, 2020

For example, using the Apptentive Apptimize Integration enables you to use Apptentive Surveys to ask customers who have seen a specific variant of a given experiment about their experience. Unify data and simplify partner integrations with enterprise-class security and reliability. Apptentive.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. And they go far beyond the product itself. Are you up for the challenge?

User Testing 139

User Testing Framework B2B Document 139

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

AUGUST 30, 2023

The expert speakers at Product Drive 2023 will answer these and many more questions. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product marketing speaker.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

The Product Coalition

MAY 11, 2020

Photo by Johannes Plenio on Unsplash Enterprise Product Managers are a bit different compared to the others. One particular issue that I often see is, whether to scale up a product quickly or not. For example if we have an ecommerce product, there might be infrastructure dedicated to search, payment, and loyalty points.

User Testing 94

User Testing Product Management Product Manager Product Research 94

The Product Coalition

SEPTEMBER 19, 2021

When you consider the alternatives to your product, it’s important to understand what your potential customers actually use to solve the same problem , not what direct competition you face. Here is another example back from my days at eBay: as you probably know, eBay started by creating a marketplace for C2C (consumer to consumer) selling.

User Testing 136

User Testing Customer Experience Product Research Startups 136

Userpilot

JULY 29, 2019

Fast-forward 6 years and I have worked on marketing strategy with several startups and small businesses, mostly SaaS businesses, and I have seen them make the same mistakes that had almost folded my business when I was a rookie 23 year-old. And that’s probably why so many startups fail to do their marketing positioning right.

Feedback Software 104

Feedback Software Positioning Reporting Tools Strategy 104

The Product Coalition

JANUARY 16, 2022

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. In this example, the roadmap had to address the content as well?—?not an actual coach quality.

Roadmap 149

Roadmap Data Visualization Customer Experience User Testing 149

Mixpanel

MARCH 30, 2020

So to close out women’s history month, we’ve compiled a list of women who are active on social media (primarily Twitter or LinkedIn) across the product management career stack, including past examples, future leaders, and those already occupying the elusive C-Suite. You can find Kasey Cuppoletti on Twitter and LinkedIn.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

Mind the Product

JANUARY 28, 2019

They go from planning one product to the next, foregoing the opportunity to establish fundamental product instincts, which only develop after managing the same product for an extended period of time. In fact, this is an example of a trajectory for a product manager who is able to improve as product manager.

Product Management 135

Product Management Product Manager Customer Experience User Testing 135

Userpilot

FEBRUARY 20, 2023

It’s best known for its in-depth analytics features , but it also allows you to collect user feedback and offers a range of in-app onboarding features, which you can use for both web and mobile products. For example, this could be 1) logging in 2) inviting a teammate, and 3) sending them a message. For example, Stefan R.,

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. Some examples of user segments include power users, inactive users, new users, free trial users, etc. User persona example. For example, Postfity offers incentives to customers to participate in user interviews.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

FEBRUARY 21, 2023

The majority of Heap's clients are large enterprises, like Uber or Salesforce. Heap analytics features Heap claims to be the only analytics tool that enables product managers to collect complete data about their users' interactions with the product. This allows product teams to group users who meet certain criteria.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. They don’t actually use the product, or not as frequently as you would like them to. for example, SMB vs. enterprise.

User Testing 109

User Testing Customer Experience B2B Reference 109

Userpilot

MARCH 14, 2024

As a result, you’ll likely end up overshooting your budget, which makes Heap unsuitable for small teams and early-stage startups. so you can understand your SaaS product’s performance and user behavior. involved in the product funnel. Mid-Market) Poor review of Heap on G2. Ready to see Userpilot in action?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Amplitude

NOVEMBER 9, 2020

They’re product/marketing hybrids who have learned how to capture and read customer data in real time. And despite startups like Airbnb, Uber, Instagram, and LinkedIn using growth hacking to achieve unicorn status, established companies have yet to catch on. “Growth hacker” is more than a buzzword.

Data Visualization 90

Data Visualization Customer Feedback Analytic Tools Customer Experience 90