Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 96

B2B User Testing Research Software Analytic Tools 96

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 91

Feedback Software Analytic Tools B2B Embedded Analytics 91

Gainsight

JUNE 7, 2022

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Add marketing, commerce, data integrations, analytics, and collaboration tools, and the burden becomes heavy.

Data Visualization 52

Data Visualization Enterprise Customer Feedback Analytic Tools 52

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

User Testing 86

User Testing Product Research Data Visualization Research Software 86

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 83

Analytic Tools Feedback Software Research Software Data Visualization 83

The Product Coalition

APRIL 11, 2019

The Demand For HTML5 HTML5 allowed audio and video embedding features through its <audio> and <video> tags. This fulfilled the increasing demand for custom online video players, especially in the advertising, marketing, and entertainment sectors.

Analytic Tools 60

Analytic Tools Enterprise Entertainment Advertising 60

Intercom, Inc.

DECEMBER 12, 2019

Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. Vidyard initially built and marketed themselves as an enterprise-focused company. Vidyard did the opposite.

Reporting Tools 169

Reporting Tools Research Software Onboarding KPIs Customer Experience 169

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Use Salesforce data to create better user segments for more granular analysis.

Data Visualization 93

Data Visualization Analytic Tools Reporting Tools Feedback Software 93

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Research Software 81

Research Software Enterprise User Testing Workshop 81

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 87

Product Marketing Feedback Software Marketing User Testing 87

The Product Coalition

JANUARY 11, 2023

A couple of weeks ago, I stumbled upon an article about OpenAI’s Whisper model  — an amazing achievement in Speech Recognition, with the ability to transcribe video and audio in 99 languages and translate the texts into English. And while this works like magic for images, our support for video was somewhat limited. In short, Tagbox.io

Research Software 158

Research Software Product launches Technology Data Visualization 158

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. Next in the pre-release stage, you are helping to prepare marketing materials and user-facing documentation so your product is successful upon release. A day in the life of Kevin Wei, an enterprise product manager.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Userpilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Book the demo!

Feedback Software 93

Feedback Software Analytic Tools Research Software Data Visualization 93

Andrew Chen

SEPTEMBER 27, 2017

The video has a variety of topics, including: How the startup ecosystems are different in SF and in Sydney (and Paris!) (2:30). An alternative to influencer marketing, for startups (5:09). Does the rise of “growth” mean that “marketing” is dying, and should we expect to see the end of the CMO? (36:18). Wrapping up.

Startups 73

Startups Customer Experience Travel Enterprise 73

Userpilot

MAY 7, 2024

Mailchimp : It’s an intuitive email marketing platform that helps create, send, and analyze email campaigns with features like automated emails and AI marketing assistants. Increases flexibility : Teams can quickly adapt to market changes or customer feedback. Enterprise. No user limits. No user limits.

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Software Review 91

Userpilot

JULY 18, 2023

These tools enable product managers to conduct market research , competitor analysis, and user feedback analysis. These tools include features like real-time messaging, voice and video calls, and file-sharing. user/month Enterprise – custom pricing G2 review 4.3/5 – for product/software development Aha!

Analytic Tools 87

Analytic Tools Feedback Software Research Software Reporting Tools 87

Effective Roadmap Planning and Development Process for Enterprise Products

AUGUST 2, 2018

Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. Market Research : Adopt Primary and Secondary research techniques to gather intelligence on the market. Buyer Inputs : Do periodic health check with buyer persona.

User Testing 40

User Testing Enterprise Roadmap Product Research 40

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 79

Research Software Strategy Customer Experience User Testing 79

Lenny Rachitsky

FEBRUARY 18, 2024

. • LinkedIn Ads —Reach professionals and drive results for your business — Jason Lemkin created and runs SaaStr, the world’s largest community for B2B/SaaS founders, and is the managing director of SaaStr Fund, a $90 million venture capital firm specializing in early-stage enterprise investments.

B2B 106

B2B Reporting Tools Customer Experience Enterprise 106

Innovatemap

JULY 12, 2021

There is no shortage of options: development firms, consulting firms, innovation firms, marketing agencies, and freelance networks may come to mind. Of course, the word “agency” can sometimes exclusively conjure thoughts of marketing. What Services do Marketing Agencies Provide? What is a Digital Product Agency?

Research Software 52

Research Software Marketing Web Development Web Developers 52

Lenny Rachitsky

APRIL 18, 2024

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Startups 84

Startups Feedback Software Crowdsource Customer Feedback 84

Userpilot

APRIL 8, 2024

This approach is becoming increasingly popular, even for the enterprise client. Word-of-mouth marketing relies on product virality and network effects. Product-led growth Product-led growth is a business model and go-to-market strategy that uses the product as the main driver of customer acquisition , revenue, and account expansion.

Analytic Tools 73

Analytic Tools Feedback Software Data Visualization Strategy 73

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Enterprise customers are sophisticated and (mostly) know how to listen to vendors.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

JUNE 19, 2023

And which are the best tools available on the market at the moment? Support various types of learning content , like text, videos , or quizzes, to make the learning engaging. Integrations with other tools like video conferencing apps or HR software. These are the two main questions that our guide answers.

Analytic Tools 84

Analytic Tools Feedback Software Reporting Tools Systems Review 84

Mironov Consulting

DECEMBER 17, 2023

In the heat of an enterprise deal moment, it’s easy to think very short-term about the long-term costs of specials and “small requirements.”  Their market strategy team realizes they need one more field mapped.  NASDAQ might introduce a new transaction type such as “ post-only.” 

Customer Communications 117

Customer Communications Reporting Tools Artificial Inteligence User Testing 117

Mironov Consulting

DECEMBER 5, 2023

  But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    “Once Sales tells us which segments they will target, Marketing can design the right campaigns.”  ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Userpilot

SEPTEMBER 2, 2022

The top ten instructional design tools on the market. It’s a great option for enterprises since it’s SOC 2 Type II certified and offers robust features for enterprise needs. Offers different help guide styles ( videos , in-app flows triggers, chat, feedback, etc.). Let’s go! Pros of Userpilot. Adobe Captivate.

Analytic Tools 91

Analytic Tools Feedback Software Reporting Tools Software Review 91

Userpilot

APRIL 9, 2024

What are the best onboarding platforms available on the market in 2024? Renowned for its robust analytics and mobile app support, Pendo provides interactive in-app guides and retroactive analytics, positioning itself as a top choice for enterprises looking for comprehensive mobile onboarding solutions. This depends on your use case.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies.

Technical Advisors 110

Technical Advisors Product Research Analytic Tools User Testing 110

Userpilot

MAY 30, 2024

For example, in the screenshot below, you can see that we’ve defined them as users on paid plans (Standard and Enterprise) who have completed an event inside the product but have been inactive for 30 days. It allows them to send direct and group messages, create channels and workspaces, have voice and video calls, and share files.

Onboarding KPIs 88

Onboarding KPIs Data Visualization Analytic Tools User Testing 88

Lenny Rachitsky

FEBRUARY 8, 2024

Logan expects that AI won’t replace humans, but people who leverage AI to learn and improve productivity will be more competitive in the job market. For example, we might prompt the AI agent to take several hours to write a detailed blog post citing references and case studies, and to delineate any trade-offs the agent made.

ChatGPT 76

ChatGPT Reporting Tools Data Visualization Research Software 76

Userpilot

APRIL 21, 2024

Testimonials and videos improve conversion rates. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. Embed videos. Use multiple channels to promote it. Their needs, wants , and pain points. Attest website.

Research Software 82

Research Software Feedback Software User Testing Reporting Tools 82

Userpilot

APRIL 10, 2024

Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets. Play video tutorials directly in-app. Video tutorials : Users retain a significant amount of video content. Create granular content. Localize your knowledge base.

Feedback Software 80

Feedback Software Analytic Tools Research Software Data Visualization 80