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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? While the previous section mentioned the importance of digital transformation, let’s dive deeper into the specific benefits enterprises can expect and showcase the urgency of embracing this change.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.

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How do you Find Enterprise Product/Market fit?

The Product Coalition

It’s never easy to create enterprise-grade products. You need them to meet exacting standards, and you also… Continue reading on ProductCoalition.com ». They are inherently expensive.

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Product Talk Is Growing: Meet New Instructor Ellen Juhlin

Product Talk

Meet Ellen Juhlin , a product coach and consultant and Senior Director of Product Management at Orion Labs. Meet product coach and consultant @ellenjuhlin. Meet our newest Product Talk instructor, Ellen Juhlin! As part of that, I got to meet some famous artists, like Herbie Hancock. Tweet This.

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. The challenge? Understanding the diverse needs of your potential users.

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Meet Dan Griggs, Intercom’s first CFO

Intercom, Inc.

Dan has a tremendous track record of growing robust mid-market and enterprise technology businesses like Sitecore and Rocket Fuel (now part of Amazon’s Sizmek ). I hope many of you get a chance to meet Dan in person one day. The post Meet Dan Griggs, Intercom’s first CFO appeared first on Inside Intercom.