Enterprise Naming Outbound 
Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. These often come from visible, credible consumer tech companies with household names and high transaction volumes. So Where Should B2B/Enterprise Folks Start?
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The Product Coalition
MARCH 3, 2023
PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Attention to detail at every step is paramount. Using a trial version of your software is part of the evaluation phase.
Intercom, Inc.
NOVEMBER 27, 2019
It’s in the name: a company inspired by the needs of salespeople has to be good at selling itself. Moving upmarket: Court enterprise customers. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales.
Userpilot
MAY 19, 2021
Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Outbound Marketing. With outbound marketing, you’re more proactive.
Intercom, Inc.
DECEMBER 20, 2018
Sujan: Mailshake is an outbound sales tool. ” It just didn’t fit the name, and it wasn’t always who we intended to build it for, but we decided to double down anyways. I might actually know the persona, and I know something’s going on where we can actually now do some outbound outreach.” Sujan: Absolutely.
Intercom, Inc.
MAY 24, 2018
It takes an email domain name and turns it into 100-plus points of data. It looks at the content of the website and puts companies into categories like SaaS, B2B, enterprise, marketplace, etc. Then, we’d have 10 or 12 mini launches before the larger launch, which would build momentum and a larger audience around the name and brand.
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