Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. Fitness: (Fitbit, Strava) 35.3%. Maps & transport: (Strava, Google Maps, Uber) 45.2%. “Snapchat opens with the camera view so users can create their snaps as quickly as possible.
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