This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
Teeba shared how she applied continuous discovery ideas and frameworks to her job search. Let’s take a closer look at a few specific examples of how she defined outcomes for the companies she was interviewing with. Example 1: A B2C tax software platform One company Teeba interviewed with was a B2C tax software platform.
Instead of advocating for feature-rich products or complex innovation frameworks, she emphasized the power of solving one problem exceptionally. Through market research, she discovered her ideal customers weren’t whom she initially expected. Instead, a startup should focus on solving one problem better than anyone else.
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, painpoints, and desires (AKA opportunities).
How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customer experience.
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
It recommended to focus on two important points: Purpose: Clearly state the purpose of the redesignwhy the business should invest time and money in it and what it will help the business achieve. For example, product redesign will help us improve engagement rate by 30%. Example of painpoints that offline shopper experiences.
For example, when a citizen fills out an online application to renew their driving license, the application is reviewed by an agent or case officer who processes it further. This is an example of a frontstage participant directly interacting with the citizen. These partners play crucial roles in the success of the project.
Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?
The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is. Built for productivity.”
Highlight Relevant Experience: Share examples of similar challenges youve tackled in the past to build confidence. Address PainPoints Proactively: Regularly ask for feedback to show you value their input and are ready to adjust course. Use it to identify impactful actions that demonstrate your ability to deliver results.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
Trying to build the right thing without a solid discovery framework is like setting off on a road trip without a map or destination. Whether you’re in product, UX, or strategy, this is your blueprint for a discovery framework that actually moves the needle by connecting user insight to the metrics that drive revenue.
According to Gartner , companies that properly use customer journey maps are twice as likely to outperform their competitors that don’t. But to unlock such effective results, first, you need to know how to create impactful maps—which is what these 8 customer journey map examples are for. Creating user personas.
Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Let’s dive in.
Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.
Let’s walk through an example. The engineer might be excited to try out a new API or use a new web framework. It starts with focusing on the customer. Each product trio member should create an experience map that represents what they believe their target customer’s experience is today. So how does that work?
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value.
As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.
Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of product management on the creation of customer value. A handy tool that has emerged to more deeply understand the needs of customers is the Jobs To Be Done (JBTD) framework.
The reason why I like to share that is in today’s talk, we’re going to get into my continuous discovery framework. And I like to set the tone that this framework was developed and co-created with dozens of teams from all over the world. I want to start with a couple of examples. Tweet This. Why am I showing you this?
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. I did classic web development before there were frameworks back in the ’90s. What I saw was they were talking to customers periodically.
A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article.
This is where frameworks come into the picture. What are the product frameworks? Frameworks in business provide the sets of steps for creating new products or improving the performance, cost, and quality of existing products. But, while frameworks can be very helpful, they can’t be applied blindly! Why use it?
Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Analyze in-app user satisfaction using tools like NPS and CSAT surveys. Book a demo now.
Instrumentation & RecruitmentSetting the Stage for Effective User Interviews Part 2 (of 5) of the UX Research Playbook series Previously in Part 1 of The UX Research Playbook series, we explored how to set UX research up for success by crafting well-defined research goals within a structured framework.
The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.
At Intercom, we recently introduced a new decision-making framework for our Support team that ensures that everyone is heard and feels involved. Your support team will have a unique perspective on customer needs and painpoints. For example, like most other businesses, when COVID-19 hit, we too felt the pinch.
Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or
Take the example of Sonos, a wireless hi-fi system that allows people to enjoy music by providing easy access to a range of streaming services. Such a product is also referred to as a painkiller , as it addresses a problem or painpoint. Desirability is probably the most important factor.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. This both shortens the sales process and enhances the customer experience. Why build interactive demos for your SaaS product? This results in faster Aha!
The challenges facing customer support leaders are more complex than ever. They need to be able to balance efficiency with a great customer experience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team. The results?
Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. Why proactive support is your first line of defense.
Looking for a customer behavior analysis example to see how you can extract valuable insights? In this article, you will also learn how to conduct customer behavior analysis step-by-step and how Userpilot analytics can help. To gain meaningful insights, the analysis should focus on specific user segments.
For example, hero syndrome is when you get so focused on being big and scaling you forget about the problem you set out to solve. Two colleagues and I built a framework that translated our intuition into steps for building world-changing products systematically. Design: What is our solution to those painpoints?
A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. This enables you to tailor your marketing messaging and create targeted campaigns to address specific customer problems instead of churning out something generic.
Or are you looking for ways to expand your user base to new demographics? In either case, using a product analytics tool to perform user needs analysis is the way to go. To help you with it, we’ve put together a user needs analysis example that outlines the key steps. Let’s take a closer look.
Also, in various organizations which have grown in product maturity, customer base etc., Few examples: Growth PM/Growth Hacker – This role focuses on increasing the top of funnel and ensuring lower drops off during the conversion. This role also focuses on increasing the retention rate for existing customers.
The entire user experience? I know I have put my focus in one area and neglected other aspects of the user experience—for example, the functional experience with the product, while perhaps ignoring the onboarding aspect or the customer support aspect. I started thinking about the first time user experience.
Real-life SaaS examples of successful market development attempts. Let’s explore four real-life examples of how top SaaS companies implemented market development strategies to expand their reach and grow their user base. Slack localized its product for international markets, boosting its global user base.
A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.
Which problems solve userpainpoints faster? Is it worth pursuing and will it actually bring value to the customer? You thought deciding on a prioritization framework was enough So, you’ve chosen a framework, but are you actually using it? Which features help deliver the most value?
Agile product life cycle framework- Tools and practices ( Image 1 ) by Surbhi B Sooni Nowadays, many companies and startups are champions in adopting and acquiring agile methodologies in the development phase. The trick is to revisit this customer journey map constantly and make an important artefact for your discovery process.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content